The
Senior Product Marketing Manager (AV Solutions) owns the market strategy, positioning, and go-to-market narrative for NETGEAR Enterprise's AV portfolio. This role requires strong knowledge of ProAV networking, AV-over-IP technologies, broadcast workflows, and enterprise infrastructure to translate complex capabilities into clear customer value for
integrators, consultants, designers, engineers, channel partners and end users.You will define how NETGEAR switching and networking solutions address modern AV and broadcast challenges, from reliability and scale to ease of deployment and management. This role ensures our AV products are positioned not just as components-but as
trusted infrastructure for modern AV and broadcast environments. The ideal candidate combines technical AV expertise with strategic product marketing, content development, and storytelling capabilities, and is comfortable engaging with both technical and business audiences across the AV ecosystem.
Key Responsibilities:Market & Ecosystem Intelligence- Assess market opportunities across Pro AV segments (corporate, education, hospitality, entertainment, live events, broadcast)
- Track industry trends across AV-over-IP protocols, broadcast transport technologies, deployment models, and integrator workflows
- Maintain understanding of technologies including multicast networking, QoS, IGMP, PTP, VLANs, SMPTE/ST 2110 standards, Dante, NDI, SDVoE, AES67, and emerging AV-over-IP ecosystems
- Define buyer and influencer personas (integrators, consultants, engineers, IT/AV hybrid teams)
- Identify core AV pain points ("headaches") and clearly articulate how we solve them ("aspirins")
Positioning & Messaging- Develop AV-specific product and solution positioning that speaks the language of integrators, consultants, and engineers
- Translate complex networking and AV technologies into compelling customer value and deployment outcomes
- Create messaging frameworks with key pillars, proof points, and deployment scenarios
- Clearly differentiate NETGEAR Enterprise AV solutions from competitive alternatives
- Ensure AV messaging aligns with - but is distinct from - IT networking narratives
Solution Storytelling & Content Development- Weave together switches, management, profiles, and AV-optimized features into cohesive solution stories
- Define how AV products fit into larger AV and broadcast system designs and workflows
- Simplify complex AV networking concepts into approachable, repeatable stories
- Develop customer and sales-facing content (solution briefs, infographics, application guides, competitive battlecards, FAQs, videos
- Create vertical use case and workload-based content for AV environments
Product Launch & NPI- Own AV product messaging and positioning for launches
- Partner with Project Management to deliver NPI collateral
- Create AV-specific launch assets including solution briefs, application guides, FAQs, and sales tools
- Support analyst briefings, industry events, webinars, and trade shows
Cross-Functional Interlock- Product Line Management (PLM):
- Provide market and integrator insight to influence roadmap and feature decisions
- Translate technical capabilities into AV-relevant value
- PR & Communications:
- Partner on AV and broadcast-specific messaging frameworks and industry story opportunities
- Sales & Channel Enablement:
- Equip sales and technology partners with clear AV and broadcast narratives that accelerate deal cycles
Required Qualifications- 8+ years experience in Product Marketing or Solutions Marketing
- Experience in AV, networking, or adjacent infrastructure market (mandatory)
- Strong technical understanding of AV networking and AV-over-IP ecosystems
- Familiarity with protocols and technologies such as Dante, NDI, SDVoE, AES67, multicast, QoS, IGMP, PTP, VLANs, and Layer 2/Layer 3 networking concepts
- Deep understanding of buying motions and partner ecosystems in AV and broadcast worlds
- Proven ability to build messaging frameworks and solution narratives
- Experience developing launch collateral, sales enablement assets, and technical marketing materials
- Strong cross-functional collaboration skills
- Exceptional storytelling and communication abilities
What Success Looks Like- Integrators clearly understand where and why to use NETGEAR AV solutions
- AV products are positioned as purpose-built, not "IT gear repurposed"
- Launches land with clarity in the AV community
- Messaging builds credibility and trust with AV and broadcast professionals
- Sales and channel teams confidently articulate technical differentiation and deployment value
- NETGEAR strengthens its position as a leader in AV-over-IP networking infrastructure
