Loblaw Companies

Sr. Product Manager, President's Choice® & no name®

Loblaw Companies$100K — $132K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in brand management, product management, category management, or related roles in consumer-packaged goods or grocery retail
  • Proven track record in developing brand strategies and portfolio growth
  • Experience managing commercial business results, including sales and profitability
  • Strong financial analysis skills with a focus on business case development
  • Successful leadership in product innovation and commercialization
  • Ability to influence cross-functional stakeholders effectively
  • Experience mentoring or coaching others, with people leadership experience as an asset
  • Bachelor's degree in business, marketing, or a related discipline

Responsibilities

  • Develop and execute a two-year strategic category plan
  • Own annual sales, profitability, and innovation objectives
  • Build business cases and financial forecasts for strategic investments
  • Identify growth opportunities through consumer insights and market analysis
  • Drive the end-to-end commercialization of new products
  • Monitor and optimize existing portfolio performance
  • Lead initiatives to strengthen portfolio performance and customer loyalty
  • Build strategic relationships with suppliers and manage negotiations

Benefits

  • Opportunity to drive impact for two of Canada's biggest brands
  • Ownership of category strategy and commercial performance
  • Collaboration with senior leaders and cross-functional teams
  • Exposure to diverse supplier partnerships
  • Development opportunities for leadership skills through mentorship of direct report
Full Job Description
Do you want the opportunity to drive growth and innovation for two of Canada's most recognizable brands? Come join us and shape the products millions of Canadians bring home every week! As a Senior Product Manager, you'll own the strategy, innovation, and commercial performance of an assigned product portfolio within the President's Choice and no name brands, helping bring high-quality, differentiated products to customers across the country. This is a highly visible leadership role with responsibility for one direct report. You'll lead your category from strategy through commercialization, partnering with cross-functional teams and suppliers to deliver innovative products, strengthen brand equity, grow market share, and create meaningful business results. If you're energized by combining consumer insight, brand strategy, commercial leadership, product innovation, and cross-functional collaboration, this is an opportunity to make a significant impact at one of Canada's largest retailers.

What You'll Do

Own Category Strategy & Business Performance

You'll be accountable for developing and executing a multi-year category strategy that delivers sustainable business growth. Responsibilities include:
  • Developing and executing a two-year strategic category plan.
  • Owning annual sales, margin, profitability, market share, and innovation objectives.
  • Building business cases and financial forecasts to support strategic investments.
  • Identifying growth opportunities through customer insights, competitive analysis, and market trends.
  • Monitoring business performance and implementing actions to maximize results.


Lead Product Innovation

Drive the end-to-end commercialization of new products from concept through launch. You'll:
  • Identify consumer and marketplace opportunities.
  • Develop business cases and financial feasibility assessments.
  • Partner with suppliers to develop innovative products.
  • Define product specifications, packaging, pricing, and launch strategies.
  • Partner with merchandising and marketing teams to deliver successful product launches.
  • Ensure projects are delivered on time, on budget, and to brand standards.


Grow and Optimize the Existing Portfolio

Maintain a strong, competitive product portfolio by:
  • Monitoring sales, profitability, product availability, and supplier performance.
  • Identifying opportunities to improve margins and operational efficiency.
  • Leading initiatives that strengthen portfolio performance and customer loyalty.
  • Implementing corrective actions when business performance requires adjustment.


Influence Across the Business

Success in this role depends on building strong partnerships and influencing stakeholders across the organization. You'll regularly work with Director level leaders to align priorities and drive successful business outcomes, and will collaborate closely with teams including:
  • Category Management
  • Sourcing
  • Product Development
  • Quality Assurance
  • Regulatory Affairs
  • Packaging Design
  • Supply Chain
  • Marketing
  • Finance


Build Strategic Supplier Partnerships

Develop strong relationships with a diverse supplier network, managing approximately 30-100 supplier partners depending on your portfolio.

You'll:
  • Evaluate supplier capabilities and performance.
  • Lead commercial negotiations.
  • Drive continuous improvement initiatives.
  • Facilitate innovation sessions that identify future product opportunities.
  • Ensure suppliers consistently deliver against quality, service, timing, and cost expectations.


Deliver Outstanding Packaging & Customer Experience

Lead more than 20 packaging initiatives annually, working with internal partners and external agencies to deliver packaging that enhances the customer experience and strengthens our brands.

Support Successful Product Launches

Partner with Marketing to develop compelling product positioning and go-to-market plans that support successful launches across multiple customer touchpoints, including PC Optimum™ and other integrated marketing programs.

Develop Talent

Lead, coach, and develop direct report(s), providing ongoing feedback, coaching, and development opportunities while fostering a collaborative, high-performing working relationship.

What You'll Bring

We're looking for a commercially minded brand leader who thrives in a fast paced, highly collaborative environment. You'll bring:
  • 5-7 years of progressive experience in Brand Management, Product Management, Category Management, Commercialization, Product Innovation, or a related commercial role within consumer-packaged goods, grocery retail, food manufacturing, or a similar industry
  • Experience developing brand strategy and driving portfolio growth.
  • Experience owning commercial business results, including sales, profitability, margin, market share, or P&L.
  • Strong analytical and financial skills with experience developing business cases, forecasts, and strategic recommendations.
  • Demonstrated success leading brand innovation, product development, or commercialization initiatives from consumer insight through launch.
  • Experience influencing and aligning cross-functional stakeholders across multiple business functions.
  • Outstanding communication, presentation, and relationship-building skills.
  • The ability to manage multiple priorities and deliver results in a dynamic environment.
  • Experience coaching or mentoring others, with previous people leadership experience considered an asset.
  • Bachelor's degree in business, Commerce, Marketing, or a related discipline.


How Success Will Be Measured

Success in this role will be measured by your ability to deliver strong commercial outcomes while building high-performing partnerships across the business.

Key performance measures include:
  • Sales growth
  • Margin and profitability
  • Market share growth
  • Innovation pipeline and successful product launches
  • Incremental enterprise profitability
  • Brand health
  • Customer acquisition and loyalty
  • Portfolio performance
  • Supplier performance
  • Cross-functional execution
  • Development and performance of your one direct report


Why Join Us?

Working on President's Choice® and no name® means shaping products that millions of Canadians choose every week. You'll have the opportunity to:
  • Drive and make a measurable impact 2 of the biggest brands in Canada
  • Own the strategy and commercial performance of your category.
  • Bring innovative products from concept to shelf.
  • Influence senior leaders and collaborate across the business.
  • Build strategic partnerships with leading suppliers.
  • Develop your leadership skills while coaching and supporting one direct report.


If you're passionate about creating products customers love and delivering strong business results through innovation and collaboration, we'd love to hear from you.

Other duties may be assigned as required.

Hiring Range / Échelle salariale à l'embauche :

$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)

A candidate's experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L'expérience et les connaissances d'un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu'un candidat reçoit pour ce poste. Cette offre d'emploi concerne un poste vacant existant. L'entreprise utilise l'intelligence artificielle dans le but de filtrer, d'évaluer et/ou de sélectionner les candidats à ce poste.

#EN
#SS #BRAND #ON

About Loblaw Companies

Loblaw Companies Limited is a Canadian food retailer that encompasses 22 brands, including Loblaws, No Frills, Real Canadian Superstore, and Shoppers Drug Mart. The company was founded in 1919 by Theodore Loblaw and J. Milton Cork. Loblaw Companies Limited is the largest food retailer in Canada, with over 1,050 corporate and franchised stores across the country. The company also operates a loyalty program called PC Optimum, which allows customers to earn points on purchases that can be redeemed for discounts on future purchases.
Learn more about Loblaw Companies
Size
215,000 employees
Industry
NASDAQ

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