Instructure

Sr. Product Manager

Instructure$120K — $145K *
US-AnywhereRemote in United States
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product management experience, preferably in B2B SaaS
  • Proven cross-team collaboration skills
  • Experience leveraging AI for product development tasks
  • Ability to independently conduct customer research and experiments
  • Familiarity with product analytics tools like Pendo or Amplitude
  • Strong communication skills with stakeholders
  • Demonstrated ownership of product outcomes

Responsibilities

  • Own the fulfillment and generation roadmap for educational credentials
  • Collaborate with cross-functional teams to align priorities
  • Utilize AI for business case development and prototyping
  • Drive decisions with insights and data analysis
  • Identify metrics to measure product success and customer benefits
  • Conduct customer research and discovery experiments
  • Work closely with design and engineering to expedite value delivery

Benefits

  • Competitive compensation with employee ownership program
  • Flexible work culture with remote and hybrid options
  • Generous time off policy including a special annual break
  • Comprehensive wellness and mental health support
  • Learning and development resources including tuition reimbursement
  • Access to advanced technology and tools
  • Employee recognition program fostering a supportive culture
Full Job Description
About the team and what you'll own.
You'll own product direction for Fulfillment & Generation - the systems that produce and deliver the credentials people carry with them for life: transcripts, diplomas, and high school equivalencies. These systems sit at the center of the Parchment by Instructure ecosystem and touch nearly every other product area, so success here depends on how well you collaborate across teams. In this role, you'll work alongside engineering leads and partner with other Parchment PMs and key stakeholders to bring improvements to market.
Expect occasional travel for team on-sites and customer events.

What you'll be doing.
• Outcome Ownership: Take outcome-level ownership of the fulfillment and generation roadmap for transcripts, diplomas, and high school equivalencies, contributing to the broader strategy of the product line.
• Cross-Team Collaboration: Partner closely with other Parchment product teams, dependent product areas, and go-to-market teams to align priorities and ship
coordinated improvements. This work touches a lot of surface area - you'll need to build trust and shortest-path alignment across teams that don't report to you.
• Leverage AI: Use AI to build sharper business cases, draft product requirement documents, and stand up prototypes faster. We push our PMs to go further with AI than just using it lightly - it should show up in how you validate ideas and move from concept to spec.
• Insight & Data-Driven Discovery: Anchor decisions in evidence and insights to inform the story you tell and drive decision-making. Partner effectively with Analytics to understand how data insights might impact your product strategy.
• Measurement & Testing: Proactively identify metrics to track and measure the customer and business benefits for your releases. Independently seek data insights to build testable hypotheses.
• Customer Research: Independently conduct customer research and run discovery experiments to better understand user needs.
• Execution & Delivery: Collaborate relentlessly with design, engineering, and go-to-market teams to ship new value quickly. Develop deep product domain knowledge while maintaining a broad general knowledge of the organization.

What success looks like in your first year.
• The fulfillment and generation systems have measurably improved on the success metrics you and your engineering partners commit to (we'll define these together).
• You've established a working rhythm with cross-functional teams that lets you ship at pace.
• You've shipped meaningful improvements to transcript, diploma, or high school equivalency fulfillment that reduce friction, increase reliability, or scale the business.
• You're using AI as a core part of how you build business cases, write specs, and prototype ideas - and it shows in how fast you move from idea to shipped work.
What you'll need.
• Five or more years of relevant product management experience, ideally in B2B SaaS.
• Strong cross-team collaboration skills, with a track record of aligning multiple teams around a shared outcome.
• Comfort using AI in your day-to-day workflow to build business cases, draft PRDs, and create prototypes.
• Ability to independently conduct customer research, formulate testable hypotheses, and execute discovery.
• Comfort with product analytics tools like Pendo, Amplitude, or similar.
• Clear communication at all altitudes. You are a trusted partner to stakeholders who proactively recommend product priorities and solutions to meet user and business goals.
• Demonstrated ownership of product outcomes, not just outputs.
• A bias toward action and comfort with ambiguity.
Nice to have.
• Experience in edtech, credentialing, or an adjacent regulated space such as higher education, employment verification, or identity.
• Experience with document generation, print/mail fulfillment, or other high-volume transactional systems.
• Familiarity with credentialing standards such as Open Badges, W3C Verifiable Credentials, or CLR.

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
  • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
  • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
  • Generous time off, including local holidays and our annual "Dim the Lights" period in late December, when teams are encouraged to step back and recharge based on departmental needs.
  • Comprehensive wellness programs and mental health support
  • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
  • The technology and tools you need to do your best work
  • Motivosity employee recognition program
  • A culture rooted in inclusivity, support, and meaningful connection


We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

About Instructure

Instructure is a software company that provides cloud-based learning management systems for educational institutions and corporations. The company was founded in 2008 and is based in Salt Lake City, Utah. Instructure's flagship product, Canvas, is used by over 3,000 universities, school districts, and institutions around the world. Instructure also offers a range of other products, including Bridge, a corporate learning and engagement platform, and Arc, a video platform for learning. Instructure went public in 2015 and is traded on the New York Stock Exchange under the ticker symbol INST.
Learn more about Instructure
Size
1,283 employees
Market Cap
$3.3 billion
Industry
Founded
2008
NASDAQ

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