Description Position at loanDepot
Position Summary:
Responsible for owning performance across loanDepot's digital funnel and the experience layer of loandepot.com, ensuring digital experiences effectively drive customer action and support growth across all business lines, including direct, retail, and servicing. This role focuses on increasing funded loans and overall business impact from digital traffic by improving conversion, optimizing user journeys, and leading a high-velocity testing and experimentation program. Acts as a cross-functional product owner and operator, working across marketing, product, engineering, sales, retail, and servicing to translate digital engagement into measurable outcomes.
Responsibilities:
- Owns performance across the digital funnel from site visit to lead to origination, driving measurable improvements in conversion and efficiency.
- Drives digital experiences that support all business lines, including direct, retail, and servicing, ensuring users are guided to the appropriate path.
- Owns how loandepot.com drives traffic into key journeys, optimizing entry points, routing, and user flows to increase engagement and conversion.
- Identifies and removes friction across the customer journey to improve funnel entry, progression, and overall business outcomes.
- Builds and manages a prioritized experimentation roadmap across funnel and site experiences focused on measurable impact.
- Executes a high-velocity testing program, continuously iterating to improve performance and scale what works.
- Uses data and analytics to identify performance drivers and translate insights into clear, actionable improvements.
- Serves as the cross-functional product owner for funnel and site experience, aligning priorities across marketing, product, engineering, and business stakeholders.
- Influences cross - functional teams to execute high-impact digital improvements, driving outcomes through data-driven persuasion, clear direction and strong stakeholder partnership.
- Writes clear requirements and manages a prioritized backlog tied directly to business outcomes and conversion impact.
- Prioritizes initiatives based on ROI, conversion impact, effort, and alignment with overall business goals.
- Establishes and maintains clear reporting on funnel performance, conversion metrics, and digital contribution to business outcomes.
- May lead and develop a high-performing team, fostering a culture of ownership, speed, and continuous improvement.
- Performs other duties and projects assigned.
Requirements:
- Bachelor's Degree preferred, and/or a minimum of ten (10) + years of digital growth, product management, or performance marketing experience.
- Proven experience owning and optimizing a full digital funnel with measurable business results.
- Demonstrated success driving conversion improvements through testing and experimentation.
- Strong analytical skills with ability to translate data into actionable insights.
- Experience working cross-functionally in complex, matrixed organizations.
- Experience partnering with Product and Engineering teams to deliver digital experiences.
- Familiarity with analytics and experimentation tools (e.g., GA4, Adobe Analytics, Optimizely).
- Mortgage or financial services experience preferred.
Why work for #teamloanDepot:
- Aggressive compensation package based on experience and skill set.
- Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
- Work with other passionate, purposeful, and customer-centric people.
- Extensive internal growth and professional development opportunities including tuition reimbursement.
- Comprehensive benefits package including Medical/Dental/Vision.
- Wellness program to support both mental and physical health.
- Generous paid time off for both exempt and non-exempt positions.
Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay for this role is between $116,000 and $159,500. Your base pay will depend on multiple individualized factors, including your job-related knowledge/skills, qualifications, experience, and market location.
