Twitch

Sr. Product Manager, Commerce

Twitch$173K — $235K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in Product Management
  • Proven track record in building consumer-facing products, especially mobile applications or tools for creators and communities
  • In-depth knowledge of creator needs, community dynamics, and digital platform success factors
  • Hands-on experience with monetization strategies balancing creator earnings and viewer experiences
  • Demonstrated ability in leading cross-functional projects and aligning diverse stakeholder interests
  • Expertise in defining and executing 1-2 year product strategies with ambitious roadmaps
  • Background in live streaming, gaming, or the creator economy

Responsibilities

  • Lead the vision and roadmap for interactive commerce products, achieving quick wins while building scalable infrastructure
  • Own a 1-2 year vision, prioritizing interactive features to enhance streamer-viewer connections
  • Manage core metrics related to streamer success, including earnings and engagement
  • Run experiments continuously to refine features and improve outcomes for streamers
  • Drive mobile-first product strategy for seamless community engagement and monetization
  • Collaborate with Engineering, Design, Data Science, and Community teams to deliver impactful products
  • Advocate for streamer-first thinking in all product developments

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401(k) retirement plan
  • Maternity and parental leave programs
  • Flexible paid time off (PTO)
  • Employee discount at Amazon
Full Job Description
About the Role

Twitch's Commerce organization drives over $1B+ in annual payouts to creators through innovative monetization products. As we continue to evolve how streamers earn and how communities engage, we're looking for a visionary Sr. Product Manager to own the roadmap for supporting streamers through interactive, fun, and mobile-native commerce products.

In this role, you will define and execute the strategy for helping streamers build deeper connections with their communities through interactive features and engaging monetization tools. You'll own products like Bits while exploring new ways to help creators earn, engage their audiences, and grow their channels. By focusing on streamer success and community connection, you'll help shape how millions of viewers support their favorite streamers across all devices.

You can work from San Francisco, CA; Los Angeles, CA; Irvine, CA; or Seattle, WA.
You Will:
  • Lead the product vision and roadmap for interactive commerce products, delivering quick wins while building scalable infrastructure to help creators engage and monetize their communities
  • Own the one-to-two year vision & drive prioritization for interactive features that help streamers connect with viewers, including Bits and future innovations in community engagement and creator monetization
  • Own core streamer success metrics including interaction rates, creator earnings, viewer engagement, mobile conversion, and retention.
  • Continuously run experiments to test new features and improve outcomes for streamers and their communities
  • Drive mobile-first product strategy, ensuring streamers can engage and monetize their communities seamlessly on mobile devices where viewers increasingly spend time
  • Partner cross-functionally with Engineering, Design, Data Science, Research, and Community teams to deliver products that help streamers succeed and grow their channels
  • Champion streamer-first thinking, ensuring all products enhance creator earnings, deepen community bonds, and support channel growth
You Have:
  • 5+ years of work experience as a Product Manager
  • Experience building consumer-facing products at scale, particularly mobile applications or creator/community tools
  • Deep understanding of creator needs, community dynamics, and what helps streamers succeed on digital platforms
  • Experience with monetization products and understanding how to balance creator earnings with viewer experience
  • Experience leading cross-functional initiatives and driving alignment across diverse stakeholder groups
  • Experience defining 1-2 year product strategies and executing against ambitious roadmaps
  • Experience with live streaming, gaming, or the broader creator economy
Bonus Points
  • Knowledge of mobile app development and mobile-first design principles
  • Familiarity with virtual goods, digital currencies, or in-app purchase systems
  • Knows how to write basic SQL and how to use experimentation/analytics tools
  • Background in social features, chat systems, or real-time interactive experiences
  • Personal experience as a content creator or deep engagement with creator communities
Perks
  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount


Job ID: TW9247

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

US, WA, Seattle - Annually

$151,200-$204,600 USD

US, CA, San Francisco - Annually

$173,900-$235,200 USD

US, CA, Irvine - Annually

$151,200-$204,600 USD

About Twitch

Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions, in addition to offering music broadcasts, creative content, and "in real life" streams. It is operated by Twitch Interactive, a subsidiary of Amazon.com, Inc. It was introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv. Content on the site can be viewed either live or via video on demand. The popularity of Twitch eclipsed that of its general-interest counterpart. In October 2013, the website had 45 million unique viewers, and by February 2014, it was considered the fourth-largest source of peak Internet traffic in the United States. At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus – Justin.tv was shut down in August 2014. That month, the service was acquired by Amazon for US$970 million, which later led to the introduction of synergies with the company's subscription service Amazon Prime. Twitch acquired Curse in 2016, an operator of online video gaming communities and introduced means to purchase games through links on streams along with a program allowing streamers to receive commissions on the sales of games that they play.
Learn more about Twitch
Industry
Founded
2007

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