Amazon

Sr. Partner Marketing Manager, Industry Partner Marketing, AWS Industry Partner Marketing

Amazon$118K — $160K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional marketing experience
  • 7+ years managing acquisition marketing or channel programs
  • Proficient in using data and metrics to assess impact
  • Experience developing cross-functional marketing programs
  • Ability to execute campaigns across various time zones and languages

Responsibilities

  • Develop and implement joint marketing plans for Public Sector partners
  • Serve as a subject matter expert for Public Sector ISV partners
  • Create industry-specific value propositions for partner solutions
  • Drive demand generation programs and manage budgets and campaigns
  • Define strategic recommendations for partner participation in events
  • Track pipeline contribution and campaign ROI for optimization
  • Lead cross-functional team engagement for assigned partners

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching
  • Paid time off and parental leave
  • Flexible Spending Accounts (FSA)
  • Mental Health Support and Employee Assistance Program (EAP)
Full Job Description
Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to own the Independent Software Vendor (ISV) partner marketing strategy for Public Sector while also managing a dedicated portfolio of prioritized partners. This is a unique opportunity to shape how AWS's most strategic partners go to market in one of the fastest-growing and most complex customer segments - spanning Federal, Defense, State & Local Government, Education, and Global Government. In this role, you will drive partner-led marketing strategy that accelerates demand generation for Public Sector customers. You'll develop joint value propositions, drive partner-led campaigns, and ensure strategies are tightly aligned to Public Sector customer needs - including regulatory, procurement, and mission-specific requirements. If you're energized by building strategy from scratch, driving results across complex organizations, and owning measurable partner-led pipeline impact, we'd love to talk to you. Key job responsibilities - Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities - Serve as the industry-vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting - Build industry-specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases - Drive partner-led demand generation programs, managing campaign prioritization, budget allocation, Marketing Development Fund (MDF) execution, and account-based marketing integration - Define strategic recommendations for partner participation in AWS flagship events and industry-specific programs based on solution fit and Public Sector relevance - Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance - Lead cross-functional v-team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing. A day in the life On any given day, you might start your morning reviewing campaign performance data and pipeline metrics for your partner portfolio, then jump into a strategy session with a partner's marketing team to refine their upcoming demand generation campaign targeting government accounts. Later, you might consult with ISV partners on messaging for an upcoming AWS industry event - advising which partners should participate based on their solution fit for Public Sector buyers. You could wrap up by joining a cross-functional alignment call with AWS Public Sector sales leaders, sharing partner pipeline insights and coordinating on account-based marketing motions. No two days look the same, but every day centers on connecting partners to the right customers with the right message. BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to measure impact and determine improvements - Experience building, executing and scaling cross-functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages PREFERRED QUALIFICATIONS - Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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