The Sr. Manager, Product Management-Tech for Prime Family will lead a team of 5-6 product managers and a technical program manager to define and execute the vision for how households experience Amazon through Prime. You will own the end-to-end product strategy for Prime Family: benefit sharing across 6 household members, household coordination features, guardrail and abuse prevention services, international expansion, and the go-to-market strategy to close a 77% awareness gap. Your team's work directly impacts tens of millions of Prime households and drives measurable growth in GMS, retention, and member acquisition.
This role reports to the Director of Amazon Prime (BPC) and operates at the intersection of Prime, Identity Services, Prime Video, Amazon Music, Alexa, and DEX - requiring the ability to influence and align VP-level stakeholders across organizations that do not report to you. You will present strategy and results directly to the VP of Prime and participate in SVP-level reviews. You will coach and develop a team of senior and principal PMs, setting a high bar for customer obsession, technical depth, and narrative quality.
Key job responsibilities
• Define, secure support for, and evangelize the multi-year vision and roadmap for Prime Family - spanning benefit sharing, household coordination, guardrails, and international expansion
• Lead and develop a team of 5-6 senior product managers and 1 TPM across four charter areas: Core 6-Seat Experience, Benefit Sharing, Household Service, and Value Added Services
• Drive VP-level alignment across Prime, Identity Services, DEX, Prime Video, Music, Gaming, and Alexa - organizations that do not report to you but whose cooperation is essential
• Own the Prime Family P&L narrative: explain how expanding from 2 to 6 seats generates +$1.35B CPLF while managing subscription cannibalization risk through guardrails and enforcement
• Present strategy and results to VP and SVP leadership; own the monthly program review, quarterly business review, and annual planning documents
• Set the product quality bar: review PRFAQs, BRDs, and technical specs from your team; coach PMs on customer obsession, narrative clarity, and technical depth
• Drive the go-to-market strategy in partnership with your Product Marketing Manager - closing a 77% awareness gap through ingress experiments, life-event triggers, and marketing integrations
• Establish metrics and inspection mechanisms: weekly adoption dashboard, monthly financial health review, quarterly benefit partner scorecard, and launch readiness gates
A day in the life
Monday you open with a 30-minute team standup - five PMs report on blockers, partner confirmations, and milestone status. Your Benefit Sharing PM needs an escalation path for Music's 6-seat timeline; you coach them on the right narrative and offer to join the partner call. By 10am you're reviewing the latest guardrail instrumentation dashboard with your Principal PM - cross-household sharing is trending at 28%, well within tolerance, but you probe on whether active GTM will shift it. After lunch you're in a 1:1 with Jamil (VP, Prime) previewing the monthly program review: you stitch together adoption trajectory, benefit partner status, and financial sensitivity into a 2-page narrative that tells a coherent story. Wednesday you lead a working session with Identity Services and DEX leadership to resolve an architectural disagreement about how wallet sharing propagates across the account graph - you need to get to a decision in 45 minutes so your India-based PM can unblock their spec. Thursday you're doing a deep-dive document review on the Managed Accounts PRFAQ your Household Service PM drafted - pushing on the customer scenarios, questioning assumptions, and raising the bar on the narrative. Friday you facilitate a team retro on the 2-seat international launch that slipped - identifying systemic dependencies that your TPM should instrument, and coaching the team on what "working backwards" means for launch readiness.
About the team
Amazon Prime is a core pillar of Amazon's consumer businesses, serving over 200 million members worldwide. Prime aspires to be the world's most engaging, satisfying, and loved membership program - delivering profitable growth by improving the Amazon experience through fast shipping, exclusive deals, digital entertainment, and an ever-expanding set of benefits. We relentlessly innovate on behalf of customers to bring more value, convenience, and entertainment to our members.
The Benefits, Pricing, and Constructs (BPC) team within WW Prime owns the strategy and product development for Prime's benefit portfolio, pricing architecture, and membership constructs - including how Prime works for households. Prime Family is our fastest-growing workstream: we are expanding benefit sharing from 2 to 6 household members, building household coordination features (shared lists, delivery consolidation, gift privacy), and creating the foundation for Prime to become the membership that serves the entire household - not just one person. This is a high-visibility, high-impact team with regular exposure to VP and SVP-level leadership.
BASIC QUALIFICATIONS
- 6+ years of team management experience
- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
PREFERRED QUALIFICATIONS
- Experience delivering consumer software products and services in a high growth environment
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 197,900.00 - 267,800.00 USD annually
