Sr Mgr, National Media Analytics

About the Role

As Senior Manager, National Media Analytics, you will shape how Bayer measures, understands, and optimizes national media performance across the portfolio. In this high-impact individual contributor role, you will turn complex data into clear insights that guide brand, channel, and investment decisions. Partnering across Media, Brand, Finance, and Analytics, you will help build scalable measurement practices, strengthen executive decision-making, and drive smarter media outcomes.

YOUR TASKS AND RESPONSIBILITIES:

• Lead Media Measurement Strategy;
• Advance national media measurement frameworks aligned with UMM and forecasting systems;
• Set enterprise measurement standards across TV, connected TV, social, search, YouTube, and programmatic media;
• Improve reporting automation and consistency to accelerate insight generation;
• Proactively address data quality, integration, and measurement risks across the media ecosystem;

• Turn Insights into Growth;
• Turn performance analyses into forward-looking recommendations that improve business outcomes;
• Partner with strategy and activation teams to optimize media against brand and business objectives.
• Synthesize cross-channel insights into a clear view of performance, risks, and opportunities.
• Bring timely, actionable strategic recommendations to senior leaders;

• Shape Executive Decisions;
• Develop executive-ready performance narratives for reporting cycles and business reviews;
• Create a trusted, consistent view of performance for key stakeholders.
• Influence planning, allocation, and investment decisions through data-driven recommendations;
• Connect media performance to enterprise goals, commercial outcomes, and portfolio priorities;

• Collaborate Across the Business;
• Serve as a key connector across Media, Brand, Finance, and Analytics teams;
• Translate measurement insights into practical planning and execution guidance;
• Collaborate with retail analytics teams to deliver connected full-funnel insights;
• Drive alignment and adoption of enterprise measurement practices;

• Build the Future of Measurement;
• Continuously improve measurement methods, tools, and analytical processes;
• Apply emerging data sources and analytics capabilities to deepen measurement impact;
• Promote best practices in insight generation, storytelling, and executive communication;
• Build team capability through analytical rigor, consistency, and strong decision support.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor's degree preferred in Marketing, Analytics, Business, Economics, Statistics, or a related field.
• Deep experience across national media channels, including television, connected TV, social, search, programmatic, and digital video.
• Proven ability to translate advanced measurement outputs, including MMM/UMM, attribution, and forecasting, into clear business recommendations and media investment decisions.
• Demonstrated success shaping media investment strategy, optimization priorities, and performance assessment approaches.
• Strong track record of influencing cross-functional stakeholders across Marketing, Media, Finance, and Analytics functions.
• Experience operating effectively in complex data environments with evolving methodologies, systems, and measurement frameworks.

Preferred Qualifications:

• 10+ years of progressive experience in media analytics, marketing analytics, or closely related disciplines.

This posting will be available for application until at least July 28, 2026.

Employees can expect to be paid a salary between $144400 - 216600. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Location:United States : New Jersey : Whippany Division:Consumer Health Reference Code:876865 Contact Us Email:[email protected]