Position Summary: Buldak isn't just a brand - it's a viral cultural phenomenon. From viral Fire Noodle Challenges to Gen Z fandom, Buldak thrives on bold ideas, unforgettable experiences, and trend-defining moments. The Senior Media Manager will lead Buldak's media strategy, execution, and measurement across digital, social, and emerging platforms. This role is responsible for maximizing ROI from media investments, driving user growth, and strengthening brand equity. The ideal candidate combines creative media thinking with analytical precision to connect culture, content, and conversion. Key Responsibilities: 1. Lead Media Strategy & Planning: Develop and execute annual and campaign-level media strategies across digital, social, influencer, and emerging platforms to drive awareness, engagement, and trial. 2. Own Media Operations & ROI Measurement: Manage media budget allocation, performance dashboards, and ROI frameworks; ensure full visibility on spend efficiency and its link to user acquisition and brand metrics. 3. Drive Experimentation & Optimization: Design and lead A/B testing, audience segmentation, and creative optimization initiatives to continuously improve conversion and retention across paid and owned media. 4. Integrate Brand and Performance Objectives: Bridge upper-funnel brand campaigns with lower-funnel performance initiatives, ensuring consistent storytelling and measurable impact throughout the consumer journey. 5. Collaborate Cross-Functionally: Partner with brand, analytics, and content teams to synchronize media, creative, and social storytelling - ensuring every connection amplifies the Buldak brand mission and community. Requirements: - 8-10 years in media strategy, digital marketing, or connections planning within high-growth CPG, entertainment, or tech brands. - Proven experience managing multi-million-dollar media budgets and demonstrating clear ROI and brand lift impact. - Deep expertise in digital platforms (Meta, YouTube, TikTok, Google, programmatic), social listening, and marketing analytics tools. - Strong experience in A/B testing frameworks, attribution modeling, and optimizing creative/media mix based on data-driven insights. - Track record of building media playbooks and measurement frameworks that connect media investments to business and brand outcomes. - Collaborative leader with ability to manage agencies and internal teams, balancing creative intuition with analytical rigor The base salary for this position is between $130,000.00 and $160,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.