Sr. Marketing Specialist, Strategy & Marketing EngineHybrid, Cary, North Carolina

About thejob

The Events & Experience Marketing team is looking for aSr. Marketing Specialist, Strategy & Marketing Engineto translate portfolio and business priorities into integrated marketing programs that grow priority audiences, deepenengagementand deliver measurable business results across the Events & Experience Marketing portfolio. Working within portfolio strategies and prioritiesestablishedby Strategy & Marketing Engine leadership, this senior individual contributor will lead complex marketing initiatives from strategy through execution, bringing modern marketingexpertise, strong cross-functional leadership and a data-driven approach to audience growth, sponsorshipactivationand experience marketing. The successful candidate will combine audience insight, integrated campaign development, creative problem solving, AI-enabled marketing practices and performance analytics to strengthen the impact of events,experiencesand engagement programs globally.

As aSr. Marketing Specialist, Strategy & Marketing Engineyou will:

• Developand executeintegrated marketing strategies for assigned events,experiencesand portfolio initiativestranslating businessobjectives, audience priorities and value propositions into clear plans that drive awareness, registration,attendanceand engagement.
• Lead audience development and engagementusing segmentation, account and audience insights, customer journeys and channel strategy toidentify, attract,nurtureand convert priority audiences across the event lifecycle.
• Lead modern, multi-channel campaign executionpartnering across content, creative, digital, communications, field and regional marketing, Sales and other teams to deliver coordinated campaigns across email, web, social, paid, partner and emerging channels, using modern marketing technologies to improve speed, personalization and performance.
• Drive cross-functional planning and alignmentindependently leading complex workstreams, developing briefs and recommendations, managing timelines and dependencies, and influencing stakeholders to move work from strategy through execution.
• Lead assigned sponsorship, partner activation and marketing enablement initiativesdeveloping audience and activation plans, tools, playbooks,templatesand best practices that help teams and partners consistently execute high-quality, business-aligned marketing.
• Use data, performance insights, AI and experimentation to improve resultsdefining campaign success measures,monitoringperformance,identifyingopportunities tooptimizeaudience, creative and channel strategies, and translating results into actionable recommendations for future programs.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required qualifications

• Typically requires8years of experience in integrated marketing, demand generation, audience marketing, event or experience marketing, or a related field.
• Bachelor27s degree in Business, Marketing, Communications or other related field.
• An equivalent combination of related education, training and experience may be considered in place of the above qualifications.
• Demonstrated ability to operate as a high-performing modern marketer,combining strategic thinking, creativity, brandorientationand analytical decision making.
• Strong experience developing and executing integrated marketing campaigns across multiple channels and touchpoints to reach, engage and activate priority audiences.
• Strong knowledge of marketing measurement and performance KPIs, withdemonstratedability to evaluate results,identifyinsightsandoptimizecampaigns based on data.
• Proficiency using AI-enabled tools in marketing and creative workflows,withdemonstratedability to apply AI responsibly to research, insights, ideation, content and creative development, personalization, campaignoptimizationand productivity.
• Proven creative problem-solving ability, including challenging traditional approaches, testingnew ideasandidentifyingbetter ways to engage audiences and achieve desired outcomes.
• Demonstrated ability to independently execute marketing programs from concept through measurement, managing multiple projects whilemaintainingquality,consistencyand attention to detail.
• Strong cross-functional collaboration skills, with the ability to work effectively acrossevent, content, digital,creativeand other marketingteamsand external partners to translate strategy into coordinated execution.

Additional Competencies, Skills:

• Challenge current thinkingExplores alternative ways to view and solve problems and achieve results; leverages innovation tools, creative processes, and diverse cross-functional experts to generate ideas; combines ideas in unique ways; makes time to incubate ideas; thoughtfully evaluates alternatives, and then selects the best ideas for experimentation.
• Implement customer-focused practicesUses understanding of customer needs and the organization27s customer service practices to set priorities, make decisions, and take actions that create customer satisfaction and prevent service issues from occurring.
• Maintain focusIdentifies and emphasizes critical priorities to enure time (team and own) and energy are aligned with important organization goals despite daily distractions.
• Initiate actionTakes action, within parameters set by higher level leader, to achieve improved results despite the uncertainty of outcomes; confronts difficult problems early.
• Build a compelling caseClearly communicates the benefits of accepting the idea (for the individual, team, and organization); tailors the persuasion strategy to engage individuals

World-class benefits

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include:
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) that27s free to employees and family members enrolled in the PPO plan. There27s a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan.
• Tuition Assistance Program and programs and resources to support your development
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

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