PepsiCo

Sr Marketing Manager - Sports Partnerships, Better Together & Portfolio

PepsiCo$90K — $120K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required, preferably in Business
  • Over 10 years of experience in consumer packaged goods marketing
  • Strong track record in successful consumer marketing campaigns
  • Ability to build relationships and influence stakeholders at all levels
  • Experience managing agency relationships for optimal results
  • Business acumen with a focus on identifying opportunities

Responsibilities

  • Drive growth with a strategic vision for full portfolio programming and sports partnerships
  • Develop and execute the 1Canada portfolio brand strategy across foods and beverages
  • Create annual operating plans for growth, ensuring alignment with consumer insights
  • Oversee all Sports Marketing partnerships to deliver cohesive brand integration
  • Collaborate on Total Connections Planning with insights and agency partners for effective programming
  • Manage portfolio and sports property budgets, ensuring accurate payment terms
  • Coordinate with US and Global teams to share best practices and resources
  • Lead activation strategies for all brand sports partnership efforts

Benefits

  • Opportunity for leadership influence in a major consumer brand
  • Engagement with high-profile sports marketing partnerships
  • Involvement in cross-functional collaboration with global teams
  • Access to consumer insights and marketing resources
  • Career growth potential in a dynamic marketing environment
Full Job Description
Responsibilities

  • A change leader and influencer, this person will build a strategic vision to drive growth in full portfolio programming and sports partnerships. They will set the agenda and ensure strength of execution to deliver both short-term and long-term results end-to-end.
  • Lead and unlock the next phase of our 1Cananda portfolio brand strategy (BT) and execution across both foods and beverages business.
  • Lead and deliver and annual operating plans for portfolio growth team and 1Canada BT, including the development of key BT programs, FLC Portfolio programs and calendar planning, anchored in solid consumer insights and deep understanding of drivers of instore execution.
  • Lead & manage all Sports Marketing partnerships and programming for PepsiCo Foods. Ensure strong brand integration, national brand sports programs, while supporting the delivery of our 3 year strategy.
  • Lead the Total Connections Planning (i.e. Media & Communications plans) working with Insights and Agency partners to deliver effective programming.
  • Manage total Portfolio and Sports Properties budgets along with support on payment terms with partners.
  • Wire and collaborate with the US and Global teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.
  • Lead all activations for all brand sports partnership planning and execution.


Qualifications

  • Minimum of Bachelor's Degree (Business degree preferred)
  • 10+ years' experience in consumer packaged goods marketing
  • Demonstrated ability to win through superior consumer marketing
  • Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
  • Proven ability to lead agency relationships to achieve gold standard results
  • Business savvy and an opportunity seeker


About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ

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