DISQO

Sr. Marketing Manager (Demand Generation & Events)

DISQO • $100K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years of experience in B2B marketing with a focus on demand generation and field marketing.
  • Proven expertise in event logistics for both virtual and in-person settings.
  • Hands-on proficiency with HubSpot, particularly in automation and CRM tools like Salesforce.com.
  • Strong writing and social media management skills with a knack for engaging short-form copy.
  • Ability to operate autonomously in a fast-paced startup environment.
  • Demonstrated experience integrating and leveraging AI tools to enhance productivity and efficiency.
  • Experience in AdTech, MarTech, or media measurement sectors is a plus.

Responsibilities

  • Manage event logistics and operations for trade shows, webinars, and field marketing events.
  • Coordinate with vendors and creative teams to ensure timely and budget-compliant execution of event preparations.
  • Develop workflows for capturing and routing leads post-event to the sales team.
  • Create and optimize end-to-end marketing campaigns in HubSpot to generate Marketing Qualified Leads (MQLs).
  • Segment audiences and maintain targeted email lists to tailor messages for various buyer personas.
  • Collaborate with Sales and RevOps to track leads and improve HubSpot performance metrics.
  • Draft and schedule engaging content across social media platforms to boost brand visibility.

Benefits

  • 100% coverage for employee Medical/Dental/Vision plans, including competitive dependent coverage.
  • Equity options offered to employees.
  • 401K with company contribution.
  • Generous Paid Time Off (PTO) policy.
  • Team-building offsites, social events, and happy hours.
  • Life and disability insurance provided.
  • Health Flexible Spending Account (FSA) available.
  • Catered lunches and a fully stocked kitchen offered.
  • Paid parental leave for maternity and paternity.
  • Access to travel assistance and 24/7 counseling services.
Full Job Description
Role Overview:

We are looking for a highly motivated, organized, AI-fluent and detail-driven Sr. Marketing Manager to fuel our marketing growth engine. In this role, you will sit at the intersection of demand generation, event execution, and content amplification and you will know how to use AI to automate tasks, manage projects and make your workflow efficient. You will build and scale marketing campaigns inside HubSpot, manage the logistics of our field marketing and industry events, collaborate with Marketing and RevOps on demand generation campaigns and support our social media channels to ensure DISQO's market presence remains vibrant and impactful.

The ideal candidate is a self-starter with well-rounded marketing experience and strong experience in both events and social, as well as with demand generation campaign management. Having an analytical, data-first mindset with exceptional execution, project management and AI skills is desired. If you are energized by translating campaign ideas into structured workflows, running flawless events, and working on a strong, growth oriented marketing team where you have the chance to grow and expand both your marketing and AI experience, we want you to join us.

What you will do:

Field Marketing & Event Support
  • Flawless Event Support: Work closely with the marketing and sales teams on creating events and customer experiences thatare true to the DISQO brand. Own the events plan and operational logistics for industry trade shows, conferences, webinars, and field marketing events-managing events ideation, booth and experience prep, collateral shipping and setup and sales/attendee management.
  • Vendor & Contract Management: Source and coordinate with outside event partners and work hand-in-hand with the creative team to manage print vendors and promotional merchandise suppliers to stay on budget and on schedule.
  • Lead Capture & Follow-Up: Build pre- and post-event communication workflows to guarantee event-sourced leads are captured and routed instantly to Sales teams.

Demand Generation & HubSpot Operations
  • Build Campaigns End-to-End: Set up, launch, and optimize email nurturing, lead scoring, and automated workflows within HubSpot to fuel our sales funnel with Marketing Qualified Leads (MQLs).
  • Audience Segmentation: Build and maintain targeted list segmentations to customize messaging for different buyer personas across brands, agencies, and publishers.
  • Data Integrity & Reporting: Partner with Sales/Rev Ops to clean and track inbound leads, monitor conversion rates, and build HubSpot performance dashboards.

Social Content & Brand Support
  • Curate Social Channels: Draft, schedule, and amplify engaging content across DISQO's corporate social media accounts (LinkedIn, X, etc.) to grow brand awareness and engagement.
  • Cross-Functional Copywriting: Partner with Communications and Product Marketing to draft promotional event copy, social posts, newsletter content, and campaign landing pages.

AI Workflow Modernization
  • Leverage Generative AI: Proactively integrate AI tools (e.g., Gemini, ChatGPT, Claude) to accelerate project management, tasks and event organization, to craft and manage social posts, generate event nurture campaign drafts and subject lines, and analyze event lead data. Understanding demand gen campaign automation for inbound and outbound marketing and reporting is desirable.
  • Process Automation: Build automated workflows to remove operational bottlenecks and speed up project management as well as campaign nurture flows and asset production.


What you bring to the role:

  • 4-6 years of experience in B2B marketing, specializing in demand generation, field marketing, or integrated marketing campaigns.
  • Event Logistics Ninja: Proven experience executing high-quality virtual webinars and physical field events, with a keen eye for operational details and timelines.
  • HubSpot Expert: Hands-on proficiency with HubSpot (automation, email building, forms, tracking) and CRM tools (Salesforce.com).
  • Social & Copywriting Skills: Strong writing skills with experience managing professional social media profiles and producing engaging short-form copy.
  • Self-Directed IC Mindset: Comfort operating autonomously in a fast-paced, high-growth startup environment.
  • AI Champion: Passion and demonstrated experience with evaluating, testing, and adopting AI-driven platforms to streamline daily tasks and maximize productivity.
  • Experience in the AdTech, MarTech, or media measurement industries.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.


Nice to haves:

  • Familiarity with design and collaboration software such as Asana, Canva, Figma, and Slack.
  • Project Management specialization


$100,000 - $120,000 a year

Your pay will be determined by your experience, work location, and other applicable factors.

#LI-MV1

At DISQO, we pride ourselves on having a positive, performance-oriented workplace that includes a flexible hybrid approach, competitive medical benefits, and an amazing vacation policy. Read more about our culture on Glassdoor.

You can learn more about what's happening at DISQO by visiting the DISQO Company Blog.

Perks & Benefits:
• 100% covered Medical/Dental/Vision for employee, competitive dependent coverage
• Stock options
• 401K
• Generous PTO policy
• Team offsites, social events & happy hours
• Life Insurance
• Health FSA
• Catered lunch and fully stocked kitchen
• Paid Maternity/Paternity leave
• Disability Insurance
• Travel Assistance Program
• 24/7 Counseling Services offered to Employees

Note: The benefits noted above are for full time US based employees only.

About DISQO

DISQO is a market research company that provides consumer insights to businesses. The company uses a proprietary platform to collect and analyze data from millions of consumers across the United States. DISQO's platform is designed to provide accurate and reliable insights into consumer behavior, preferences, and opinions. The company's clients include some of the world's largest brands and market research firms. DISQO was founded in 2015 and is headquartered in Costa Mesa, California.
Learn more about DISQO
Size
200 employees
Industry
Founded
2015

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