CBRE Group, Inc

Sr. Marketing Manager (Data Center Marketing experience highly preferred)

CBRE Group, Inc • $110K — $130K *
Chicago, IL 60629In-Person
Information Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree preferred with 8-10 years of relevant experience, or equivalent education and experience combination.
  • Innovative mentality to develop methods surpassing existing solutions.
  • Ability to solve unique problems with standard and innovative solutions that broadly impact the business.
  • In-depth knowledge of Microsoft Office products and ability to analyze complex business documents.
  • Skilled in making effective presentations and motivating negotiations with diverse stakeholders.
  • Intermediate knowledge of financial terms and principles for budget preparation and analysis.
  • Expert analytical and quantitative skills for developing strategic solutions in complex sales environments.

Responsibilities

  • Synthesize CBRE's Data Center offering into clear market-ready value propositions and use cases.
  • Translate complex technical and service capabilities into simple messaging for client interactions.
  • Develop activation-ready content, including messaging frameworks and case studies, to reinforce expertise.
  • Ensure marketing programs support sales readiness and enhance client engagement.
  • Maintain global consistency in positioning and messaging while allowing regional flexibility.
  • Collaborate with global and regional teams to align event strategies and enhance market visibility.
  • Design and execute campaigns that transition audiences from awareness to demand generation initiatives.

Benefits

  • Opportunity to work in a leading company focused on critical infrastructure and data centers.
  • Collaborative work environment with cross-regional teams.
  • Access to advanced marketing tools and technologies.
  • Engagement in innovative and strategic marketing initiatives.
  • Career growth opportunities in a rapidly evolving industry.
Full Job Description
The Senior Marketing Manager for Critical Infrastructure Services is responsible for driving clear, differentiated product marketing and integrated demand programs that accelerate awareness and growth for CBRE's critical infrastructure capabilities, with a special focus on data centers. This role focuses on translating complex offerings into crisp market-facing narratives, ensuring global consistency in how the platform is positioned, and activating brand-to-demand programs that support market understanding and sales effectiveness. Working closely with global and regional stakeholders, this role connects product clarity, digital performance, and sales enablement to create measurable impact across the customer journey.

Key Responsibilities

Crisp Product Marketing and Sales Enablement
  • Synthesize and differentiate CBRE's Data Center offering into clear, market-ready value propositions, use cases, and proof points that enable effective selling
  • Translate complex technical and service capabilities into simple, client-ready messaging that supports pursuits, proposals, and client conversations
  • Develop activation-ready content including core messaging frameworks, case studies, thought leadership, and solution narratives that reinforce expertise and outcomes
  • Ensure marketing programs directly support sales readiness, pursuit differentiation and client engagement

Global Market Consistency
  • Ensure consistent global positioning and messaging for CBRE's Data Center teams while enabling flexibility for individual segment or region market activation
  • Partner with global and regional marketing teams to align event strategies, investments, and campaign execution for maximum market visibility and in-person impact
  • Act as a connective layer between global strategy and segment execution, ensuring priorities, narratives, and assets are aligned across markets
  • Develop and manage a digital channel strategy for the business, including steering programming the [redacted] Data Centers LinkedIn and global web presence of the offering.

Integrated Brand-to-Demand Programs
  • Design and execute integrated brand-to-demand campaigns that move audiences from awareness and education into targeted demand generation programs
  • Build audience and persona strategies that guide content, cadence, and channel mix across digital channels including social, email, search, and web
  • Lead account-based marketing initiatives that support client retention, share-of-wallet expansion, and targeted new-logo growth
  • Manage digital channel strategy including paid social and search, optimizing performance across the full customer journey
  • Analyze campaign performance and translate insights into continuous improvement of demand programs and sales engagement

Qualifications
  • Bachelor's Degree preferred with 8-10 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
  • The innovative mentality to develop methods that go beyond existing solutions
  • Ability to solve unique problems using standard and innovative solutions having a broad impact on the business.
  • In-depth knowledge of Microsoft Office products. Ability to comprehend, analyze, and interpret complex business documents. Ability to respond effectively to the most sensitive issues.
  • to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.
  • Requires intermediate knowledge of financial terms and principles. Ability to calculate complex figures. Ability to forecast and prepare budgets. Conducts financial/business analysis including the preparation of reports.
  • Ability to solve advanced problems and deal with a variety of options in complex situations. Requires expert level analytical and quantitative skills with proven experience in developing strategic solutions for a growing, matrix-based, multi-industry sales environment.
  • Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Responsible for setting department deadlines. Errors in judgment may cause long-term impact to co-workers, supervisor, department and/or line of business.

About CBRE Group, Inc

CBRE is a vertically integrated global commercial real estate services and investment firm. The company was established in 1992 and is headquartered in Chicago, Illinois, United States.

CBRE Group, Inc Careers

Join the world-class team at CBRE Group, Inc, the global leader in real estate services and investment. At CBRE, we are committed to fostering a culture of innovation, diversity, and professional growth. Our team is composed of industry-leading experts who are passionate about shaping the future of real estate.

Work You’ll Do

At CBRE, you will have the opportunity to engage in transformative projects that reshape the landscape of modern real estate. Our professionals lead with expertise and a deep understanding of industry needs, making CBRE the epitome of excellence in the real estate sector.

Explore Job Opportunities and Internships

Whether you're starting your career or looking to make a significant impact in the real estate industry, CBRE offers a range of job opportunities and internships that will harness your skills and expand your horizons. From positions in management to roles in research and analytics, your perfect job awaits.

Innovate and Lead

Join a team where innovation and leadership go hand in hand. CBRE empowers its employees to take the lead on projects, encouraging a culture of leadership that permeates every level of the company. With CBRE, you can transform your career trajectory through meaningful work that drives the real estate market forward.

Professional Growth and Development

CBRE is dedicated to the professional growth of its employees. With comprehensive diversity training and leadership development programs, we ensure that every team member has the resources to succeed. Our commitment to professional development is unmatched, offering continuous learning opportunities and career advancement.

Benefits and Culture

At CBRE, we understand that our employees are our greatest asset. That’s why we offer competitive benefits that support both your professional and personal life. Our inclusive culture champions diversity, encouraging a workplace where every voice is heard and valued.

Networking and Career Advancement

Enhance your career through CBRE’s vast networking opportunities. Connect with industry leaders, participate in global conferences, and engage in groundbreaking projects. Our robust networking channels foster connections that lead to dynamic career opportunities and lasting professional relationships.

Join Our Team

Ready to advance your career at CBRE Group, Inc? Explore our current job openings and find out how your skills and interests align with our needs. We are always on the lookout for passionate, creative, and solution-driven team players.

Stay Connected

Keep up to date with the latest from CBRE careers by subscribing to our job alert emails. Tailor your subscription to receive updates that match your career preferences and discover the exciting opportunities that await.

Apply Now

Start your journey with CBRE today. Submit your resume, prepare for your interview, and get ready to join a company where your career will flourish. Let’s build a better future together.

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At CBRE Group, Inc, we don’t just offer jobs—we offer careers that make a difference. Join us and be a part of our journey to shape the world of real estate.
Learn more about CBRE Group, Inc
Size
105,000 employees
Market Cap
$23.8 billion
Industry
Real Estate & Construction
Net Income
$751.9 million
Founded
1906
5 Year Trend
+9.8%
Revenue
$23.8 billion
NASDAQ
CBRE
* Ladders Estimates

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