Job Description

AIR is seeking a dynamic and strategic Senior Marketing Manager to lead large-scale, complex marketing operations across multiple teams, markets, and product areas. This leadership role is responsible for driving measurable business results through integrated marketing strategies, operational excellence, and cross-functional collaboration. The Senior Marketing Manager provides senior-level oversight of people, budgets, and resources while ensuring alignment between marketing execution and organizational priorities.

Partnering closely with executive leadership and key stakeholders, this individual will optimize marketing performance, identify opportunities for scalable growth, and foster a culture of accountability, innovation, and continuous improvement.

Essential Functions

• Lead and oversee multiple marketing teams, initiatives, or market segments, ensuring alignment, operational efficiency, and excellence in execution.
• Develop and execute integrated marketing strategies that support organizational goals and drive business growth.
• Manage departmental budgets, resource allocation, and staffing plans to maximize performance and return on investment.
• Partner with senior leadership on organizational design, talent planning, and strategic resource deployment.
• Collaborate cross-functionally with Sales, Operations, Product, Finance, and other business partners to achieve shared strategic objectives.
• Establish and communicate clear priorities, goals, and performance expectations across teams and functions.
• Mentor, coach, and develop marketing managers and senior individual contributors, building leadership capability and fostering a high-performance culture.
• Drive strong communication, collaboration, and alignment across all levels of the organization.
• Oversee the planning and execution of complex, multi-channel marketing programs spanning digital, field, partner, and traditional marketing channels.
• Monitor campaign and program performance, leveraging data-driven insights to optimize strategy, improve effectiveness, and inform decision-making.
• Identify operational, organizational, and strategic challenges and lead the development and implementation of scalable solutions.
• Champion continuous improvement by evaluating processes, systems, workflows, and team structures to enhance efficiency and effectiveness.
• Partner with Directors and executive leaders to support strategic planning, annual business objectives, and long-term growth initiatives.
• Establish governance frameworks, reporting structures, and accountability measures to ensure consistent execution across teams and markets.
• Represent the marketing function in senior leadership discussions and contribute to broader organizational planning and decision-making.
• Lead multiple teams and/or functional areas while fostering collaboration and shared accountability.
• Own and drive medium- and long-term planning, including quarterly and annual marketing strategies, resource planning, and business objectives.
• Maintain accountability for key marketing and business outcomes, including growth, performance, operational effectiveness, and customer impact.

Success Measures

• Achievement of marketing and business growth objectives.
• Effective leadership, development, and retention of marketing talent.
• Successful execution of cross-functional initiatives and strategic priorities.
• Efficient management of budgets, resources, and organizational capacity.
• Continuous improvement of marketing processes, performance, and operational effectiveness.
• Strong alignment between marketing activities and overall business goals.

Key Characteristics

• Strategic thinker with strong business acumen and executive presence.
• Proven leader of managers and high-performing teams.
• Skilled at navigating complexity, driving alignment, and influencing stakeholders across functions.
• Data-driven decision maker with a focus on measurable outcomes.
• Change agent who thrives in dynamic, fast-paced environments and drives continuous improvement.

Qualifications

What Will Help You Succeed

• You are a strategic leader who can connect marketing initiatives to business objectives and drive measurable organizational impact.
• You thrive in fast-paced, evolving environments and can effectively balance long-term strategy with immediate business priorities.
• You build strong relationships across functions and excel at influencing stakeholders, leaders, and partners to align around shared goals.
• You are an effective people leader who develops high-performing teams, empowers others, and fosters a culture of accountability, collaboration, and continuous growth.
• You use data, insights, and market trends to make informed decisions, optimize performance, and identify new opportunities for growth.
• You are a proactive problem solver who can navigate complexity, remove organizational barriers, and drive initiatives forward with confidence and sound judgment.
• You possess exceptional organizational and project leadership skills, enabling you to manage multiple priorities, large-scale initiatives, and competing deadlines without sacrificing quality.
• You communicate clearly and effectively across all levels of the organization, translating business strategy into actionable plans and measurable results.
• You continuously seek opportunities to improve processes, systems, and team effectiveness to drive operational excellence.

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 8+ years of progressive marketing experience, including leadership responsibility for large-scale programs, campaigns, or functional areas.
• 3+ years of experience leading and developing teams, including people management responsibilities.
• Demonstrated success managing cross-functional initiatives, budgets, and strategic marketing programs that drive business outcomes.
• Experience leveraging marketing analytics, performance metrics, and customer insights to inform decision-making and optimize results.
• Equivalent combination of education, training, and relevant experience will be considered.

Work Environment

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this position. While performing the duties of this role, the team member is regularly required to sit, communicate verbally, and hear. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Key Scope of Responsibility

• Leads multiple teams, programs, or functional areas.
• Owns quarterly and annual planning, resource allocation, and execution strategies.
• Manages budgets and staffing decisions to support organizational objectives.
• Accountable for marketing performance, operational effectiveness, and business outcomes.
• Serves as a strategic partner to senior leadership and contributes to organizational planning and decision-making.

Summary of improvements

• Elevated experience requirements from a manager to senior manager level.
• Added leadership, people management, and strategic planning competencies.
• Shifted focus from campaign execution to business impact, organizational influence, and operational leadership.
• Improved consistency of language, tone, and scope across all sections.

Work Environment:

The physical demands described here are representative of those that must be met by the team member to successfully perform the essential functions of this job. While performing the duties of this job, the team member is frequently required to sit, talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Travel: Up to 20%

Additional Information

Benefits

• An anticipated base salary between $110,000 - $125,000 plus annual bonus. Salary will be offered depending on skills and experience.
• Paid time off including vacation, sick time, and 14 holidays.
• Medical, dental, vision, and life insurance options, HSA/FSA plans, short and long-term disability paid by the company.
• An Apartment Benefit option is available to live on-site at the community you are working
• 401(k) plan with up to 6% employer match.
• Paid parental leave of up to 16 weeks.
• Tuition assistance program and up to 100% reimbursement for job-related certifications and licenses.
• 15 hours of paid time annually for community service.
• Commuter benefits and pet insurance.
• Consumer discounts on various products and services.
• Opportunities for ongoing professional development, leadership training, and career growth.

Application Deadline: The initial deadline for applications is 8/12/2026. Applications submitted after this date may still be considered on a rolling basis until the position/program is filled. We encourage all interested candidates to apply as early as possible. If a final decision has not been made by the initial deadline, subsequent applications will be reviewed as they are received.