Job Overview:LPL's Strategic Wealth Services department is looking for an experienced Senior Marketing Consultant who is confident being client-facing and is flexible to an ever-changing fast paced environment. We value team players who can also think independently and strategically. The ideal candidate has strong experience in digital and traditional marketing. In this position, you will be in an agency-style setting where you will be the marketing partner for several high-profile financial advisor brands. You will combine your knowledge of marketing strategy and account management with digital and traditional marketing best practices to include website, blogging, email, and social media campaigns, as well as print, mail, and events to create and execute the marketing strategy for the advisor practices.
Roles & Responsibilities:- The Senior Marketing Consultant (SMC)'s primary role is to be the marketing relationship manager and the advisor firm's marketing strategist. SMCs are client-facing project managers and task executors. They are responsible for all communications.
- Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor's overarching goals.
- Create traditional advertisements such as print, billboard and radio, negotiating rates with publication companies.
- Implement prospect engagement, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
- Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
- Learn and produce each advisor's marketing plan based on advisor preferences, working with LPL's current tools to integrate the overarching plan.
- Schedule and host regular bi-weekly discussions with the advisors.
- Work with internal and external parties to maintain the advisor's brand (logo, design treatment, etc.), website, and blog.
- Collaborate with the advisor's office staff to ensure cohesive messaging and communications while providing coaching with events and seminars.
- Collaborate with compliance to ensure content, brand, and messaging comply with SEC, LPL policy, and FINRA rules.
- Collaborate with fellow marketing consultants to provide feedback and program enhancements from the advisors and deliver
the best results for your advisor brands. - Some travel may be possible, but less than 10%
What are we looking for?We're looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates
pursue greatness,
act with integrity, and are
driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we
win together and
create and share joy in our work.
Requirements:- Bachelor's degree in marketing, communication, or related field.
- 5-7 years experience in marketing and digital marketing.
- Experienced with CRM, inbound marketing tools, and web management.
Core Competencies:- Knowledge of e-commerce, social media advertising, PPC, SEO & SEM.
- Understanding of offset and digital print.
- Experience in event planning and webinars a plus.
- Working knowledge of web design principles, best practices, and content management platforms.
- Support LPL advisors via phone and email.
- Ability to develop and execute sales and marketing strategies.
- Excellent written and verbal communication skills.
- Excellent project management and organizational skills.
- Good understanding of digital marketing tools such as Google Analytics & Google Adwords
Preferences:- Familiarity with Salesforce and AdvisorStream
- Financial services experience
Pay Range: $76,838.00 - $128,132.00
Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play - such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!
