Mattel

Sr Marketing Associate, Toy Marketing

Mattel$70K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Minimum of 3 years of marketing experience.
  • Project management skills for complex timelines.
  • Strong quantitative, analytical, and financial skills.
  • Experience with P&L management.
  • Familiarity with cross-functional collaboration in design and manufacturing.
  • Excellent storytelling and presentation skills.
  • Proficiency in PowerPoint, Outlook, Word, and Excel.
  • Background in category management or product marketing.
  • Retail/channel knowledge to develop distribution strategies.
  • Demonstrated growth mindset and eagerness to learn.

Responsibilities

  • Collaborate to maintain product line tools and documentation.
  • Contribute to business strategies and assist in P&L management.
  • Support toy business performance metrics.
  • Work closely with cross-functional teams for product delivery.
  • Provide input on packaging, messaging, and storytelling.
  • Assist in developing toy strategy by segment.
  • Support pricing architecture and competitive positioning.

Benefits

  • Comprehensive benefits package.
  • Resources to empower employee growth.
  • Culture of inclusion and belonging.
  • Opportunities for learning and professional development.
Full Job Description
Job Description

The Opportunity:

Support the toy portfolio management assisting on strategy and product development pipeline, with an emphasis on toy product marketing support for Little People.

What Your Impact Will Be:
  • Collaborate with the Manager to support development and maintenance of key product line tools and documents.
  • Contribute to business strategies, objectives, and insights; assist in P&L management.
  • Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
  • Work closely with cross-functional partners (Product Design, Packaging, Development, etc.) to support delivery of innovative and compelling toys to market on time and on budget, informed by consumer insights.
  • Provide input on packaging, messaging, and feature storytelling.
  • Support the development of toy strategy by segment.
  • Support the toy pricing architecture and competitive positioning.


Qualifications

What We're Looking For:
  • Minimum of 3 years of marketing experience.
  • Project management skills: potential to manage complex product development timelines.
  • Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
  • Financial acumen: Experience with P&L management.
  • Experience partnering with cross functional teams (ie design and manufacturing).
  • Communication skills: Excellent at storytelling, presentations, and influencing team.
  • Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
  • Roles in category management, product marketing, or product development.
  • Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
  • Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
  • Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

About Mattel

Mattel, Inc. is a global toy company that designs, manufactures, and markets a wide range of toys and games. The company's brands include Barbie, Hot Wheels, Fisher-Price, American Girl, and more. Mattel's products are sold in over 150 countries and the company has manufacturing facilities in 10 countries. Mattel is committed to sustainability and has set a goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. The company is also committed to diversity and inclusion and has been recognized for its efforts in this area.
Learn more about Mattel
Size
36,300 employees
Market Cap
$5.9 billion
Industry
Net Income
$126.6 million
Founded
1945
5 Year Trend
-4.3%
Revenue
$4.5 billion
NASDAQ

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