Sr. Marketing Analyst

Kitsap

$81K — $101K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Analytics, or Marketing required.
  • Five years of experience in aggregating and analyzing data required.
  • Excellent verbal and written communication skills.
  • Strong organizational skills and attention to detail.
  • Proficiency in Microsoft Office, particularly advanced Excel, with SQL skills preferred.

Responsibilities

  • Aggregate and analyze internal and external data to make data-driven recommendations.
  • Research and execute new data-driven marketing initiatives, including direct mail.
  • Administer Master Customer Information File (MCIF) and CRM software functions.
  • Carry out vendor due diligence and manage vendor relationships.
  • Develop targeted mailing lists for marketing promotions.
  • Prepare measurable reports on marketing campaigns pre and post-launch.
  • Deliver presentations on key findings to management and the Board of Directors.

Benefits

  • Free onsite parking
  • Annual time off and sick time accrued
  • 11 paid holidays
  • Medical, Dental, Vision, Short- and Long-term Disability, Life and AD&D Insurance
  • 401K with a 3% funded Safe Harbor Contribution and a match up to 2% of employee contributions.
Full Job Description
About the Role

Kitsap Credit Union is hiring a Sr. Marketing Analyst to work hybrid out of our corporate office in Bremerton. This position is responsible for the collection and analysis of internal and external data to conceptualize, recommend, and produce market insights and strategies.

Quick Facts

Reports to: VP, Marketing

Employment Type: Full-time, salaried, exempt, hybrid

Salary Range: $81,170.08 - $101,000 depending on experience

Working Hours: Monday - Friday 8AM - 5PM

Bonus Target: 8% potential incentive of base pay

Grade: 11BC

Industry: Banking

Principal Accountabilities

  • Aggregate and analyze internal and external data to make data-driven recommendations to improve the member experience, create operational efficiencies, increase product/service usage, and enhance earnings/profitability.
  • Research, develop, execute, monitor, and report results for new data-driven marketing initiatives. These can include direct mail and printed mailings.
  • Administer the Master Customer Information File (MCIF) software - Database Marketing technology system - and the marketing-related functions of the Customer Relationship Manager software (CRM).
  • Initiate and analyze requests for proposals and conduct vendor due diligence.
  • Manage assigned vendor relationships.
  • Develop mailing lists for promotions and notifications using internal and external data for appropriate targeting and modeling.
  • Recommend strategic product and service promotions and reporting of measurable results.
  • Provide measurements and statistics of marketing and promotion campaigns pre and post campaign launch.
  • Prepare and deliver management and Board of Director level presentations that clearly communicate key findings in verbal and visual formats.
  • Participate in the preparation and deployment of various marketing plans and activities.
  • Document and maintain research and analysis procedures.
  • Continuously seek knowledge of existing and new statistical models and be prepared, as needed to educate senior executives, Board of Director members, and others on these methodologies in layman's terms.


Required Skills and Abilities

  • Excellent verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Experience with Microsoft Office Suite including Word, PowerPoint and advanced Excel. Proficiencies in Excel PivotTables and data appends. Experience in SQL and Raddon Integrator Advance a plus. Demonstrates a high level of engagement and active collaboration contributing to a positive team environment.
  • Understand, model, and represent KCU's core values.


Qualifications and Education Requirements

  • Bachelor's degree in Business, Analytics, or Marketing required.
  • Five years of experience in aggregating and analyzing data required.


Preferred Qualifications and Education

  • Five years of hands-on experience managing marketing research helpful.
  • Financial services sector preferred.


Supervisory Status

This position does not supervise others.

Working Conditions

This position will be required to work in an office environment with moderate noise levels, and, with or without reasonable accommodation is required:

  • Must be able to remain in a stationary position for a minimum of 75% of the time.
  • Constantly operates a computer and other office productivity machines.
  • Occasionally ascends/descends stairs,
  • Constantly positions self in work environment,
  • The person in this position frequently communicates with peers, supervisors, vendors and employees to exchange accurate information and answer questions,
  • Must be able to detect objects at a distance,
  • On occasion will move up to 20 pounds of office objects,
  • Works in an indoor office environment but expected to attend meetings in buildings that require travel in outdoor weather conditions.


Please note: Kitsap Credit Union does not offer visa sponsorship for this position. Candidates must be legally authorized to work in the United States without current or future sponsorship.

What We Offer

Not only are we one of the largest credit unions in Washington State, and growing, but we are also a company that cares about its employees. We back that up for our employees by offering competitive pay and a benefits package that helps support you and your family's lifestyle. We value our employees, and we strive to keep our benefits comprehensive and affordable. Some of our benefits include:

Careers | Kitsap Credit Union (kitsapcu.org)

  • Free onsite parking
  • Annual time off and sick time accrued
  • 11 paid holidays
  • 1 Personal Floating Day
  • Medical, Dental, Vision, Short- and Long-term Disability, Life and AD&D Insurance
  • Employee Assistance Program
  • Choose from a PPO medical plan or a High Deductible with a Health Savings Account
  • 3% KCU funded Safe Harbor Contribution to your 401K
  • KCU will match up to 2% of your 401K contributions
  • All 401K contributions are 100% vested
  • Potential annual incentive in all roles within Kitsap Credit Union
  • Tuition reimbursement
  • 8 hours of paid volunteer time off
  • Discounts on KCU's products and services
  • Enjoy unlimited ORCA transit access through KCU for less than $45 a year-your cost as an employee

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