- Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates
- Develop and execute optimization plans using A/B testing, personalization, and CRO best practices
- Monitor and report on KPIs including conversion rate, bounce rate, cart abandonment, and subscription attach
- Drive SEO, site speed, and mobile-first improvements
- Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed. Lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis
- Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets
- Manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality
- Leading cross-functional initiatives from definition through implementation, including scoping, deliverables, and stakeholder alignment
- Developing and executing scalable programs that generate leads, adoption, and engagement across priority audience segments
- Driving annual digital and mobile campaign strategy, planning, and execution across products and services
- Championing the end-to-end user experience with best-in-class content, intuitive navigation, and strong SEO performance.
- Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing
- Work with Marketing Sciences team to provide monthly mobile and website analytics, campaign performance reports and benchmarks data against goals in support of overall business objectives
- Building business cases to evaluate and justify investment in digital initiatives.
- Expertise in Google Analytics (GA4) and Kochava
Requirement- Bachelor's degree in business, Marketing, Communications or relevant field
- 8+ years of Digital Marketing experience with emphasis on eCommerce
- 5+ years' experience working in a matrix organization leading direct and indirect teams towards common goals and initiative
- 3+ years of experience in Mobile/Apps, Retention, CRM, ecommerce, retail, and segmentation and experience with Mobile Marketing measurement and reporting methodologies.
- This role is hybrid in Oak Brook, IL
The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.
