Macy's

Sr. Manager, Special Events - DC/PA/ATL

Macy's$95K — $115K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree from a 4-year college or university
  • 5+ years of related experience
  • Strong communication skills, with an emphasis on clarity and conciseness
  • Excellent leadership and interpersonal abilities across various functions
  • Flexibility in scheduling to meet department and company needs

Responsibilities

  • Own the regional event and experiential marketing strategy to drive customer engagement
  • Develop and execute a regional event growth strategy to enhance market relevance
  • Serve as a strategic partner to cross-functional leaders for customer acquisition initiatives
  • Lead and develop the regional event team, ensuring operational excellence
  • Expand enterprise initiatives through strategic sponsorships and community partnerships
  • Act as the brand ambassador, engaging with external partners and community organizations

Benefits

  • Opportunity to lead and shape the regional event strategy
  • Collaboration with senior leadership and diverse cross-functional teams
  • Potential for community impact through strategic partnerships
  • Professional development and growth opportunities within the organization
  • Dynamic work environment with a focus on brand engagement
Full Job Description
Job Description

Job Overview:

The Senior Manager, Special Events leads Bloomingdale's regional experiential marketing strategy, translating enterprise campaigns into locally relevant events, partnerships, and activations that strengthen brand awareness, drive customer acquisition and retention, and deliver business growth. This role partners with Regional Leadership, General Managers, and cross-functional teams to identify market opportunities, maximize regional investment, and create experiences that deepen customer engagement and elevate the Bloomingdale's brand. As a key brand ambassador, the Senior Manager builds strategic community and external partnerships that enhance market presence and support business objectives.

Essential Functions:
  • Owns the regional event and experiential marketing strategy, translating enterprise campaigns, brand priorities, and company initiatives into differentiated in-store experiences that drive customer engagement, loyalty, and sales. Leads end-to-end execution, measures business impact, provides strategic insights to corporate partners, and manages the regional investment budget.
  • Develops and executes a regional event growth strategy in partnership with the Regional Vice President and General Managers, identifying localized opportunities that strengthen market relevance, cultivate key customer segments, and accelerate business performance through elevated events, partnerships, and activations. Provides strategic oversight of regional event programs and, where applicable, leads the team responsible for execution.
  • Serves as the strategic partner to cross-functional leaders to advance customer acquisition, client retention, and loyalty initiatives through high-impact experiences that deepen relationships, reinforce the brand, and drive measurable commercial outcomes.
  • Leads and develops the regional event function, providing direction, coaching, and performance leadership for the Event Coordinator while establishing operational excellence, execution standards, and continuous process improvement across all regional events.
  • Expands the impact of enterprise initiatives by cultivating strategic sponsorships, brand collaborations, and community partnerships that elevate brand awareness, strengthen local market presence, and create incremental customer and revenue opportunities.
  • Acts as the regional ambassador for the brand, representing the organization with external partners, community organizations, and key stakeholders while advising Regional Leadership and General Managers on strategic community engagement opportunities that enhance brand reputation and business growth.

Qualifications:
  • Bachelor's Degree from a 4-year college or university
  • 5+ years related experience
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to work a flexible schedule based on department and Company needs

Essential Physical Requirements:
  • Requires prolonged periods of sitting, with occasional standing
  • Occasionally requires walking, bending, reaching, hearing and talking
  • Continuous use of computers and other office equipment
  • Frequently lift/move up to 25 lbs.

This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time.

MARKETING00

About Macy's

Macy's Careers

Join the vibrant team at Macy's—a leader in the retail industry, offering unparalleled job opportunities that empower you to leverage your skills and drive innovation. At Macy's, we are committed to fostering a culture of diversity and professional growth, making it an exciting time to become part of our global community. Work You'll Do Embark on a career at Macy's and be at the forefront of the retail revolution. With a variety of positions available, from in-store roles to corporate leadership, Macy's provides a platform for professional development and career advancement. Whether you're looking for a full-time position or a part-time internship, Macy's offers a dynamic work environment where your contributions are valued and celebrated. Join Macy's market-leading team to help redefine the shopping experience for millions of customers worldwide. Lead through innovation and be part of a company that prides itself on its commitment to leadership and excellence in the retail sector. Transform your career with Macy's through our comprehensive training programs and development opportunities. Work alongside a diverse team of professionals, all driven by a shared goal of delivering exceptional service and driving success in a competitive marketplace. Macy's Employment Experience At Macy's, we understand that our employees are our greatest asset. That's why we offer competitive benefits, including health insurance, retirement plans, and employee discounts, to ensure our team members are supported both personally and professionally. Our commitment to diversity and inclusion is evident in our hiring practices and corporate culture. We strive to create an environment where all employees can thrive and contribute to our collective success. Macy's is not just a company; it's a community where innovation, leadership, and teamwork are at the heart of what we do. Innovative Work Macy's is a place where you can harness your skills to explore new ideas and innovative solutions. Our commitment to innovation is what sets us apart and keeps us at the forefront of the retail industry. Join us and contribute to projects that redefine retail and improve customer experiences across all our channels. Be Part of a Great Team At Macy's, you'll collaborate with talented professionals who are passionate about redefining retail. Our team's unparalleled capabilities and dedication to excellence make Macy's a leader in the industry. Here, your career will flourish as you work on diverse projects and make a real impact on our company's future. Future-Proof Your Career With Macy's, the sky's the limit when it comes to career growth and opportunities. Advance your career through our training and development programs, designed to nurture your professional skills and prepare you for future leadership roles. Grow with us and see how far your ambition can take you. Stay Connected Join Our Team Search for open positions that match your skills and interests at Macy's. We are always on the lookout for passionate, creative, and solution-driven team players. Explore the numerous career paths available and find the perfect fit for you. Keep Up to Date Stay informed with the latest career tips, insider perspectives, and industry-leading insights—all from the people who make Macy's a fantastic place to work. Our careers blog is your go-to resource for everything from interview tips to resume advice. Job Alert Emails Customize your subscription to receive job alerts and the latest news from Macy's. Tailor your preferences to see exciting and rewarding opportunities that align with your career aspirations. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about Macy's
Size
88,857 employees
Market Cap
$5.4 billion
Industry
Net Income
-$3.9 billion
Founded
1858
5 Year Trend
-0.4%
Revenue
$18 billion
NASDAQ

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