Sr. Manager, Social Media - Golf

TMRW Sports

$100K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field, or equivalent experience
  • 7+ years in social media, digital content, sports media, or content marketing
  • Proven ability to create, capture, publish, and optimize social content
  • Deep understanding of platform-specific best practices across major social networks
  • Experience in live event coverage and real-time content strategies
  • Strong storytelling, copywriting, and content ideation skills
  • Familiarity with social publishing and analytics tools

Responsibilities

  • Manage daily content planning, publishing, and community engagement for social media
  • Capture, create, edit, and publish content for league events and storytelling
  • Lead content ideation sessions to develop fan engagement strategies
  • Partner with teams to execute integrated social campaigns
  • Identify real-time content opportunities to enhance engagement
  • Maintain content calendars for consistent publishing
  • Execute live-event coverage including content capture and fan interaction

Benefits

  • Equity ownership opportunities
  • Unlimited discretionary time off with 15 paid holidays
  • Comprehensive health insurance with 100% employee coverage option
  • Additional insurance coverage with company contribution
  • Flexible spending and health savings account opportunities
  • Retirement plan options, including 401(k) and Roth IRA
Full Job Description
Job Type

Full-time

Description

TMRW Sports is seeking a creative Sr. Manager, Social Media - Golf to support the growth and engagement of TGL and WTGL across key social platforms. Reporting to the Vice President, Marketing - Golf, this role will be responsible for the day-to-day planning, ideation, publishing, and optimization of social-first content, helping bring league, team, player, and fan stories to life through engaging, platform-native storytelling built for how fans consume sports today.

This is a highly collaborative, hands-on position that will work closely with internal and external teams and partners to capture content, identify emerging opportunities, and execute social programming that drives awareness, fandom and audience growth. The ideal candidate is equally comfortable brainstorming creative concepts, shooting content on-site, managing social channels, and publishing real-time content.

As part of a broader social team, this individual will own and manage select social platforms while partnering closely with teammates responsible for other channels to ensure a cohesive and unified fan experience across TGL and WTGL.

Responsibilities:
  • Manage the day-to-day content planning, publishing, and community engagement for assigned TGL and WTGL social media platforms
  • Capture, create, edit, and publish social-first content across matches, league events, team activations, player appearances, tentpole moments, and non-match storytelling opportunities
  • Lead and contribute to content ideation sessions, developing creative concepts that drive fan engagement and cultural relevance
  • Partner with Creative, Branded Content, Digital, Marketing, Broadcast, and Team stakeholders to execute integrated social campaigns and storytelling initiatives
  • Identify real-time content opportunities, trends, and conversations that can elevate league visibility and engagement
  • Develop and maintain content calendars for assigned platforms, ensuring timely and consistent publishing
  • Execute live-event social coverage, including content capture, posting, and fan engagement during matches and league events
  • Collaborate with players, teams, talent, and partners to develop compelling platform-native content
  • Monitor social performance and audience insights, providing recommendations to improve engagement, reach, and content effectiveness
  • Support sponsor, team and partner activations across social channels while maintaining a fan-first approach
  • Stay current on emerging platform trends, content formats, tools, and best practices across the social media landscape
  • Support community management and audience engagement across owned channels, fan conversations, creator, team and partner touchpoints, and broader social communities where TGL and WTGL fans are active


Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field, or equivalent professional experience
  • 7+ years of experience in social media, digital content, sports media, or content marketing
  • Proven experience creating, capturing, publishing, and optimizing social content across major social platforms
  • Strong understanding of platform-specific best practices across Instagram, TikTok, X, YouTube, Facebook, and emerging channels
  • Experience covering live events and executing real-time social content strategies.
  • Strong copywriting, storytelling, and content ideation skills
  • Experience working with athletes, talent, creators, teams, or sports properties
  • Strong photo, video capture, and mobile content creation capabilities
  • Familiarity with social publishing, analytics, and content management tools
  • Excellent communication, collaboration, and project management skills
  • Passion for sports and fan engagement, with strong knowledge of golf

Preferred:
  • Experience working for a professional sports league, team, media company, agency, or sports-focused brand
  • Experience editing short-form content for social platforms
  • Knowledge of social media analytics, reporting, and audience development strategies
  • Experience collaborating with athletes, influencers, creators, and brand partners
  • Understanding of paid social amplification and content distribution strategies
  • Passion for golf and an understanding of the golf media and fan landscape
  • Experience working in a startup or high-growth environment

You'll be successful if you have:
  • You consistently create and publish social-first content that grows audience engagement and fandom.
  • You identify and execute creative content opportunities across live and non-live moments that resonate with fans.
  • You effectively manage assigned social channels while maintaining a high standard of quality and accuracy.
  • You collaborate seamlessly with cross-functional teams, players, and partners to bring stories to life.
  • You thrive in a fast-paced environment, balancing creativity, organization, and execution.

Benefits:
  • Equity ownership opportunities to allow employees to share in the company's growth
  • Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)
  • Comprehensive health insurance options, including a 100% contribution Employee coverage option
  • Additional employee and family insurance coverage options with company contribution, including dental and vision
  • FSA, HSA and DCHSA opportunities including contribution matches
  • Retirement options including traditional 401(k) and Roth IRA plans

*Benefits are subject to change at the company's discretion.

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