About the Role
eBay Live is redefining commerce by bringing together content, community, and transactions in a real-time, interactive format. Sellers are at the center of this ecosystem - their success directly drives buyer engagement, trust, and GMV growth.
We are looking for a Senior Manager, Seller Strategy to build how sellers onboard, grow, and succeed on eBay Live. This role will focus on defining seller strategy, driving supply quality and improving efficiency, and partnering cross-functionally to unlock growth across categories.
This is a high-impact individual contributor role with strong cross-functional influence across Business Development, Product, Marketing, and Operations.
What You Will Accomplish
Define Seller Strategy & Growth Levers
- Develop and evolve seller strategy across onboarding, activation, and scaling
- Identify key seller segments, behaviors, and growth opportunities using data and market insights
- Define what success looks like for sellers on eBay Live (e.g., efficiency, retention, GMV contribution)
- Translate insights into clear strategies and actionable initiatives
Drive Seller Activation & Success
- Partner with BD and onboarding teams to improve seller acquisition, onboarding, and time-to-first-sale
- Partner with teams that design playbooks to help sellers succeed in live formats (content, pricing, engagement strategies)
- Identify friction points in the seller journey and coordinate efforts alongside Product to simplify and improve the experience
- Support development of incentives, programs, and tools that drive seller growth
Own Seller Insights & Performance Tracking
- Establish and supervise key seller metrics (activation, retention, streaming frequency, GMV per seller)
- Analyze seller performance to identify patterns, gaps, and opportunities
- Provide regular insights and recommendations to leadership and cross-functional teams
- Help shape WBRs and operating cadences with a strong seller lens
Partner Cross-Functionally to Improve the Platform
- Work closely with Product to inform roadmap priorities based on seller needs
- Partner with Marketing and Programming to align seller supply with demand and content strategies
- Collaborate with Trust and Policy teams to ensure safe, high-quality seller experiences
- Act as the voice of the seller across the organization
Support Category & Market Expansion
- Contribute to category-specific seller strategies based on market dynamics
- Help identify which sellers to prioritize, when, and why
- Support expansion into new categories by defining seller profiles, supply needs, and activation approaches
What You'll Bring
- 6-8+ years of experience in ecommerce, marketplaces, or customer roles
- Strong analytical and strategic thinking - ability to turn data into insights and actions
- Proven ability to drive initiatives cross-functionally without direct authority
- Experience in growth, operations, or strategy roles is highly preferred
- Interest in live commerce, creator ecosystems, or video-driven marketplaces
- Strong communication skills with the ability to influence stakeholders at multiple levels
- AI Native thinking and skills (vibe coding, agent building)
What Success Looks Like
- Sellers onboard faster and reach first success quickly
- Increase in seller productivity (GMV per seller, streaming frequency)
- Higher seller retention and repeat engagement
- Clear, data-driven seller strategy guiding product and business decisions
- Strong alignment across teams on how to grow and scale seller supply
Additional DetailsThe base pay range for this position is expected in the range below:
C$121,200 - C$161,800
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
This job posting relates to an existing vacancy within eBay.