Gem

Executive IC, Marketing

Gem$120K — $180K *
US-AnywhereRemote in Toronto, ON
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Track record in marketing at the Founder, C-suite, VP, or Director level.
  • Strong skills in positioning, storytelling, and product marketing.
  • Ability to identify customer resonance and market opportunities.
  • Action-oriented mindset with a bias towards quickly testing ideas.
  • Entrepreneurial spirit, preferring to join a fast-moving company over starting from scratch.

Responsibilities

  • Shape Motion's market presence through effective positioning and storytelling.
  • Experiment relentlessly by testing market opportunities and analyzing outcomes.
  • Build systems and workflows to enhance marketing effectiveness in an AI-native context.
  • Lead launches and campaigns that resonate with customers and showcase company values.
  • Define and implement modern marketing strategies tailored to the company’s growth goals.

Benefits

  • Competitive compensation package with equity for all employees.
  • Health benefits from day one and lifestyle stipend for well-being support.
  • 20 days of paid time off (PTO) annually.
  • Remote-first approach with hybrid work options available in major hubs.
  • Opportunity for significant impact by shaping the product and company direction.
  • Recognition as part of an award-winning, high-performing team.
Full Job Description
About the Executive IC, Marketing role

There's a version of you that still drafts the post in your head before anyone else gets to it. You moved into leadership because your instincts could only scale so far through one set of hands, and building a team was how you extended your reach.

But the leverage equation has changed. Today, the best operators have access to tools that let them move faster, test more ideas, and execute at a level that would have required significantly more resources just a few years ago.

We're looking for people who've already succeeded at the Executive level and are itching to get their hands dirty again.

Jean-Michel Lemieux, the former CTO of Shopify, just joined a Series B startup as an Executive IC. His title inspired ours, and transitions like his are our reference point. If that's the kind of move you've been waiting to make, this is your seat.

What you'd be doing

  • Shaping how Motion shows up in the market, from positioning and storytelling to launches and campaigns.
  • Experimenting relentlessly. Spotting opportunities, testing them quickly, doubling down on what works, and learning from what doesn't.
  • Building systems and workflows that multiply your effectiveness and help define what modern marketing looks like at an AI-native company.


Our ideal fit brings

  • A Founder, C-suite, VP, or Director-level track record in marketing and a desire to get closer to the work again.
  • Strong instincts for positioning, storytelling, product marketing, and identifying what resonates with customers.
  • A founder-like bias toward action, including a habit of spotting opportunities, testing ideas quickly, and building systems that scale.
  • The mindset of someone who could start their own company but would rather join one that's already moving fast.


What you'll love about Motion

  • Competitive compensation package: We offer competitive compensation, including equity for all employees, health benefits from day one, a monthly health & lifestyle stipend to support your well-being, 20 days of PTO, and a $1,500 work-from-home stipend.
  • Remote-first with hybrid flexibility: We're a remote-first company with team members spanning Canada, the U.S., and beyond, but also have office spaces in 4 main hubs (Toronto, Montreal, Vancouver, and Porto) for optional hybrid work.
  • Growth that speaks for itself: Motion has strong product-market fit, 2.5x YoY growth, second-time founders with deep industry knowledge, and $30M in Series B funding to fuel our momentum.
  • Opportunity for impact: As an early team member, your contributions will directly shape the product, team, and the future of the company. If you're excited about building, you'll thrive here!
  • Award-winning team: We're a low-ego, high-performing team that was just ranked #19 on G2's list of Best Canadian Software Companies for 2026.
  • Team connection:
    • Virtual: Day-to-day, we use Roam, an AI-powered virtual office platform that fosters spontaneous collaboration, drop into meetings or quick chats, and interact with colleagues for a simulated, "live" digital headquarters.
    • In-person: Outside of the option to go to one of our offices, our team gets together in-person for a week every two months, and we have a company retreat every summer.


We closed out 2024 with a $30M Series B raise and strong signals from our customers. In 2025, we built the foundational capabilities our customers rely on, setting the stage for what's to come. In 2026, with fresh funding ($65M+ total capital raised), we're building forward from that foundation, taking what we learned to market in a deeply AI-native way.

A note on location: we're looking to hire someone based in Canada or the United States, but are open to exceptional candidates in other locations. If this position excites you and you believe you'd be a strong fit, we encourage you to apply!

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