eBay

Sr. Manager, Seller Strategy - eBay Live

eBay$121K — $161K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8+ years in ecommerce, marketplaces, or customer-focused roles
  • Strong analytical and strategic thinking skills
  • Proven experience driving initiatives without direct authority
  • Background in growth, operations, or strategy preferred
  • Interest in live commerce or video-driven marketplaces
  • Excellent communication skills with ability to influence across levels
  • Comfort with AI concepts and applications

Responsibilities

  • Develop seller onboarding, activation, and growth strategies
  • Identify key seller segments and growth opportunities
  • Track and analyze seller metrics and performance
  • Collaborate with cross-functional teams to enhance seller experience
  • Create playbooks and support tools for seller success
  • Simplify seller journey by addressing friction points
  • Contribute to market expansion and category-specific strategies

Benefits

  • Medical, financial, and other benefits including RRSP eligibility
  • Various paid time off benefits like PTO and parental leave
  • Opportunity for performance-based bonuses
  • Potential for restricted stock units as part of compensation package
Full Job Description
About the Role

eBay Live is redefining commerce by bringing together content, community, and transactions in a real-time, interactive format. Sellers are at the center of this ecosystem - their success directly drives buyer engagement, trust, and GMV growth.

We are looking for a Senior Manager, Seller Strategy to build how sellers onboard, grow, and succeed on eBay Live. This role will focus on defining seller strategy, driving supply quality and improving efficiency, and partnering cross-functionally to unlock growth across categories.

This is a high-impact individual contributor role with strong cross-functional influence across Business Development, Product, Marketing, and Operations.

What You Will Accomplish

Define Seller Strategy & Growth Levers
  • Develop and evolve seller strategy across onboarding, activation, and scaling
  • Identify key seller segments, behaviors, and growth opportunities using data and market insights
  • Define what success looks like for sellers on eBay Live (e.g., efficiency, retention, GMV contribution)
  • Translate insights into clear strategies and actionable initiatives


Drive Seller Activation & Success
  • Partner with BD and onboarding teams to improve seller acquisition, onboarding, and time-to-first-sale
  • Partner with teams that design playbooks to help sellers succeed in live formats (content, pricing, engagement strategies)
  • Identify friction points in the seller journey and coordinate efforts alongside Product to simplify and improve the experience
  • Support development of incentives, programs, and tools that drive seller growth


Own Seller Insights & Performance Tracking
  • Establish and supervise key seller metrics (activation, retention, streaming frequency, GMV per seller)
  • Analyze seller performance to identify patterns, gaps, and opportunities
  • Provide regular insights and recommendations to leadership and cross-functional teams
  • Help shape WBRs and operating cadences with a strong seller lens


Partner Cross-Functionally to Improve the Platform
  • Work closely with Product to inform roadmap priorities based on seller needs
  • Partner with Marketing and Programming to align seller supply with demand and content strategies
  • Collaborate with Trust and Policy teams to ensure safe, high-quality seller experiences
  • Act as the voice of the seller across the organization


Support Category & Market Expansion
  • Contribute to category-specific seller strategies based on market dynamics
  • Help identify which sellers to prioritize, when, and why
  • Support expansion into new categories by defining seller profiles, supply needs, and activation approaches

What You'll Bring
  • 6-8+ years of experience in ecommerce, marketplaces, or customer roles
  • Strong analytical and strategic thinking - ability to turn data into insights and actions
  • Proven ability to drive initiatives cross-functionally without direct authority
  • Experience in growth, operations, or strategy roles is highly preferred
  • Interest in live commerce, creator ecosystems, or video-driven marketplaces
  • Strong communication skills with the ability to influence stakeholders at multiple levels
  • AI Native thinking and skills (vibe coding, agent building)


What Success Looks Like
  • Sellers onboard faster and reach first success quickly
  • Increase in seller productivity (GMV per seller, streaming frequency)
  • Higher seller retention and repeat engagement
  • Clear, data-driven seller strategy guiding product and business decisions
  • Strong alignment across teams on how to grow and scale seller supply


Additional Details

The base pay range for this position is expected in the range below:
C$121,200 - C$161,800

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This job posting relates to an existing vacancy within eBay.

About eBay

As a leader in automotive ecommerce, eBay Motors brings you millions of potential customers. Our new simplified listing plans give you unmatched levels of customization and control. So whether you're listing twenty cars a month or an entire lot, you know you're getting the value that you deserve.

eBay Careers

Joining eBay’s dynamic team offers more than just job opportunities; it’s a chance to be part of a global marketplace that values innovation, leadership, and diversity. As a leader in online retail, eBay provides a platform where ambitions flourish and career growth is fostered through comprehensive diversity training and professional development. Work You’ll Do At eBay, we empower you to drive your career path forward with a range of employment options, from internships to full-time positions. Our culture thrives on innovation and the pursuit of excellence in the digital commerce landscape. By joining our team, you’ll collaborate with skilled professionals who are adept at blending technology and creativity to achieve high-impact results. Explore eBay’s Diverse Opportunities Whether you’re starting out with an internship or seeking a leadership role, eBay’s global presence offers vast opportunities for professional growth and networking. Our commitment to diversity and inclusive culture allows every team member to feel valued and motivated. Innovate and Lead At eBay, every position contributes to our mission of creating a more connected and seamless e-commerce experience. We encourage our team to lead projects that challenge the status quo and promote innovation. With eBay, you’re not just filling a role; you’re part of a pioneering company that’s continually reshaping the world of online retail. Benefits and Growth eBay is dedicated to the well-being and development of our employees. We offer competitive benefits, leadership training, and opportunities for career advancement. Investing in our team’s growth is paramount, as they are the driving force behind our success. Join Our Team Ready to take the next step in your career? Explore the job opportunities at eBay where your skills and creativity can shine. We are hiring individuals who are passionate, curious, and eager to drive change in the e-commerce industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights available through our eBay Careers Blog. Personalize your experience by subscribing to job alert emails that match your career interests and skills. Apply Now Start your journey with eBay today. Search open positions that align with your professional aspirations and submit your resume. Our interview process is designed to understand your capabilities and potential to grow with us. Join eBay and be part of a team that’s committed to creating impactful change in the marketplace. Discover the opportunities waiting for you at eBay – a place where your career can thrive in an environment of innovation and leadership.
Learn more about eBay
Size
10,800 employees
Market Cap
$21.7 billion
Industry
Net Income
$5.6 billion
Founded
1995
5 Year Trend
+2.3%
Revenue
$10.7 billion
NASDAQ

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