Huckberry

Sr. Manager, Retention & CRM

Huckberry • $100K — $130K *
Austin, TX 78745In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-8 years in lifecycle, retention, or CRM marketing within e-commerce
  • Proficient in modern ESP and SMS platforms (Klaviyo, Attentive, etc.)
  • Strong grasp of customer lifetime value and cohort analysis
  • Curiosity about AI applications in marketing
  • Exceptional collaboration skills with cross-functional teams
  • Interest in men's style and gear

Responsibilities

  • Develop multi-channel programs to enhance customer retention
  • Optimize email and SMS performance through strategic campaigns
  • Establish always-on winback initiatives for lapsed customers
  • Manage catalog programs including audience selection and performance measurement
  • Collaborate with acquisition marketing to enhance new-customer experiences
  • Provide insights through regular reporting on customer engagement

Benefits

  • Medical, Dental, and Vision benefits
  • 401(k) with employer matching
  • Annual shopping credits for company products
  • Paid Sabbatical leave after 4 years
  • Summer Fridays for work-life balance
  • Weekly catered lunches for team bonding
  • Monthly happy hours to foster a fun workplace
  • Mental health resources for employee well-being
  • Paid Parental Leave for new parents
  • Generous Paid Vacation and Sick Leave
  • Volunteer Time Off to encourage community involvement
  • Significant employee discounts on products
  • Annual offsite events for team development
Full Job Description
This role is based out of our headquarters in Austin, TX; relocation will be provided. We're open to remote arrangements for the right candidate.

Responsibilities
  • Build programs across all channels that accelerate the first-to-second purchase - the moments, offers, and touchpoints that turn a buyer into a regular
  • Email & SMS channel performance - campaigns and triggered flows alike
    • Optimize flows, Eg. Welcome Series, Post-Purchase, Browse & Cart Abandonment, Product/Brand/Category Affinity, and Winback
  • Stand up always-on winback and reactivation for lapsed customers
  • Drive the catalog program - circulation strategy, audience selection, and measurement in partnership with our data team
  • Partner with acquisition marketing on email/SMS capture, welcome offers, and the end-to-end new-customer experience
  • Report regularly on active customer health and owned-channel performance, and use what you learn to sharpen the roadmap

Primary Objectives & KPI's:
  1. Growing Retained Customers
    1. Improving Repeat Rate by Monthly Cohorts
    2. Improving Reactivated & Rate
    3. Reducing Churn & Rate
  2. Increasing Rev/Active Customer

Requirements
Requirements
  • 5-8 years in lifecycle, retention, or CRM marketing at an online retail or ecommerce brand
  • Hands-on mastery of a modern ESP and SMS platform (Klaviyo, Attentive, or enterprise equivalents) - flows, segmentation, dynamic content, deployment, and reporting
  • Strong command of customer lifetime value, cohort analysis, and lifecycle management - you can dive deep into the data, analyze the heck out of it, and step back with an actionable insight
  • Growth mindset with a strong curiosity for how AI can supercharge business insights and operations
  • A fantastic collaborator who can sit comfortably with brand, performance marketing, and data teams - and who thrives working independently
  • Organized, practical, and open-minded, with a genuine interest in men's style, gear, and adventure

Benefits
  • Medical, Dental, Vision benefits
  • 401(k) and employer match
  • Annual Huckberry shopping credits
  • Paid Sabbatical leave at 4 years
  • Summer Fridays
  • Weekly catered lunch
  • Monthly happy hours
  • Mental health resources
  • Paid Parental Leave
  • Paid Vacation & Paid Sick Leave
  • Volunteer Time Off
  • Generous employee discount
  • Annual offsites


About Huckberry

Huckberry is a retail company that provides men's clothing, gear, and accessories. The company's platform enables customers to discover and purchase high-quality products from independent brands and makers. Huckberry's products are designed to appeal to the modern outdoorsman, with a focus on quality, style, and functionality. The company's customers include men who are interested in outdoor activities such as camping, hiking, and travel.
Learn more about Huckberry
Size
200 employees
Industry
Retail & Consumer Goods
Founded
2010
* Ladders Estimates

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