What you'll be doing

As a Senior Manager, Product Management for Onboarding Everyday Banking, you’ll play a pivotal role in shaping the onboarding experience for clients opening new Chequing and Credit Card accounts. Reporting to the Chapter Lead, you’ll support the Product Owner of the Onboarding Everyday Banking Squad and drive impactful marketing initiatives across multiple channels, focusing on product activation, usage, and engagement during the critical first 120 days of a client’s journey. You’ll lead the planning, execution, and measurement of strategic campaigns, ensuring each initiative delivers against business objectives and KPIs. Your responsibilities will include managing core business products and services, spearheading high-priority projects such as product launches, repositioning efforts, and feature or pricing promotions. In this dynamic role, you’ll champion Agile ways of working by actively participating in sprint ceremonies, completing sprint tasks, and continuously proposing improvements to maximize team collaboration, accelerate value delivery, and enhance client satisfaction. This is an opportunity to make a tangible impact, collaborate with cross-functional teams, and help shape the future of Everyday Banking at CIBC.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• Strategic campaign management – Manage the strategy, planning, development, execution, and performance of strategic multi-channel initiatives, including internal frontline communications, to support programs and achieve business goals. Channels include Email, Online and Mobile Banking communications, and assisted channels such as Telephone Banking Outbound and Banking Centers.
• Market analysis & proposal development – Evaluate the competitive landscape of everyday banking products, research marketing opportunities for market relevance and differentiation, assess customer needs, and formulate strategic plans aligned with CIBC’s profitability goals and Everyday Banking objectives.
• Go-To-Market leadership – Support the Squad in leading Go-To-Market activities by securing alignment and managing relationships with cross-functional teams, including Credit Card and Chequing Product teams, BPM, DMC, Campaign Effectiveness, Digital Lead, Finance, and Campaign Fulfillment Operations.
• Campaign execution & launch – Lead campaign execution and launch strategies to drive usage, awareness, and revenue, collaborating closely with Marketing, Product, and delivery teams.
• Partner relationship building – Develop and maintain productive relationships with partners, including Lines of Business peers, Assisted Channels, external consultants/vendors, and other key stakeholders within Retail Markets.
• Performance assessment & continuous improvement – Assess initiative performance in collaboration with partners, leveraging data and insights to evaluate effectiveness against objectives. Provide strategic recommendations to optimize future campaign results, including adjustments to targeting, messaging, channel selection, and resource allocation.
• Subject matter expertise – Provide expertise in delivery evolution to shape client engagement strategy and annual business plans.
• Agile & frontline experience – Experience with Agile methodologies, customer journey/process engineering, or frontline roles in call centers or banking centers are considered valuable assets.
• Data-driven insights – Leverage data-driven insights to identify opportunities and design impactful client engagement journeys and triggers using business metrics.
• Campaign performance monitoring – Monitor and evaluate marketing campaign performance, continuously optimizing for greater effectiveness.
• Campaign analysis & reporting – Conduct comprehensive campaign analyses, synthesize key insights, and prepare clear management reports for leadership.
• Opportunity identification – Identify new opportunities and support feasibility and financial impact assessments to ensure initiatives are innovative and strategically sound.
• Collaboration with partners – Collaborate with internal and external partners, including Digital Channels, Marketing, Frontline Effectiveness, Client/User Experience, and other business lines to achieve business objectives.
• Product lead partnership – Work closely with product leads to translate business goals into compelling and effective communication tactics.
• Consensus building & communication – Share ideas, build consensus, and communicate clearly with team members and stakeholders to foster alignment and drive results.
• Adaptive leadership – Provide adaptive leadership in a dynamic, agile environment by embracing evolving roles and responsibilities, fostering flexibility and continuous improvement within the team.
• Independent prioritization – Demonstrate independence in proposing priorities to proactively meet business and client needs, collaborating closely with the Product Owner to ensure alignment.
• Influence & drive outcomes – Influence groups and individuals across the organization, driving outcomes without direct authority.

Who you are

• You embrace and advocate for change. You continuously evolve your thinking and approach to deliver your best.
• You pay attention to detail. You leverage critical thinking skills to inform sound decision-making.
• You are motivated by collective success. You recognize that teamwork and inclusivity transform good ideas into great results.
• You act like an owner. You thrive when empowered to take initiative, exceed expectations, and deliver impactful outcomes.
• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

Job Location

Employment Type

Weekly Hours

Skills