Job DescriptionSenior Manager, Platinum MarketingThe team is looking for a
Senior Manager, Platinum Marketing, who will lead a team responsible for developing and executing the cross-channel marketing strategy for Platinum Card Members. This role will drive benefit awareness, engagement, and spend across the Platinum portfolio through coordinated, customer-first communications and experiences.
How will you make an impact in this role?This Senior Manager will own the end-to-end Platinum marketing strategy across key channels and touchpoints, including the Platinum Monthly eNL, Platinum Entertainment marketing, Value Summaries, and digital expansion opportunities. This individual will be responsible for shaping how Platinum Card Members experience and engage with their membership benefits, while ensuring a cohesive and impactful communications strategy across the broader Loyalty ecosystem.
The role will partner closely with Platinum Product, Business Development, GTM, Analytics, Resy, TLS, and GABM teams to develop and execute marketing strategies that drive Card Member engagement and deepen loyalty. In addition, this individual will influence how other Loyalty teams market to Platinum Card Members to ensure consistency in messaging, prioritization, and overall customer experience.
This role is ideal for a strategic, customer-centric marketer who thrives in ambiguity, can connect data and insights to marketing strategy, and is energized by driving innovation across a highly visible premium portfolio. Success in this role will be measured by the ability to drive measurable engagement results, evolve Platinum marketing strategy, influence cross-functional partners, and deliver seamless cross-channel customer experiences. This individual will also lead two direct reports.
Responsibilities- Lead the end-to-end development of Platinum product benefit marketing curriculums that will drive benefit awareness and usage, including primarily email and other digital/direct channels (e.g., web, direct mail, mobile, and more)
- Develop coordinated marketing approaches that connect benefits, experiences, and offers into a cohesive Platinum membership experience
- Strong collaboration with key partners including Marketing, Product, Marketing Enablement Teams, Analytics, Business Development & Partnerships, Resy, TLS, GABM, GCO/LOBCO and external Agency partners
- Use Card Member insights, engagement metrics, and performance data to identify opportunities, optimize campaigns, and inform future marketing strategies
- Lead strategic cross-functional initiatives and testing opportunities to evolve Platinum communications and engagement
- Ensure flawless execution across channels while maintaining a premium and compliant customer experience
- Present marketing strategies, results, and recommendations to senior leadership
- Manage and develop two B30 direct reports
Qualifications- Around 5-7 years of experience developing and executing email marketing and/other client facing marketing preferred
- Customer-centric marketer who can translate insights into strategies
- Understanding of marketing capabilities and marketing execution platforms is a plus
- Strong analytic skills with the ability to leverage data and insights to make informed decisions and drive channel innovation
- Solution-orientation and a demonstrated ability to navigate challenges and identify new opportunities
- Role-models partnership skills, builds relationships, and collaborates across multiple partners
- Strong project management skills with attention to detail and proven success driving results
- Direct or indirect people leadership experience and a dedication to coaching and supporting direct reports
- Superior written and verbal communication skills
