Req ID: 485588
This is an onsite role located in Oklahoma City.Benefits: * Fuel Your Growth with Love's - company funded tuition assistance * Paid Time Off * 401(k) - 100% Match up to 5% * Medical/Dental/Vision Insurance after 30 days * Competitive Pay * Career Development *
The Sr. Manager of Marketing Strategy will guide strategic marketing efforts for the Commercial and B2B businesses. This leader will be a thoughtful builder, collaborator, voice of the customer, and champion of business units and marketing activities.
Job Functions: - Partner with business units to drive growth via the strategic marketing plans
- Connect corporate and business unit priorities and goals to the development of marketing plans
- Define the goals, target customers, research needs, and ROI models
- Understand financial and performance trends, growth targets, and state of each business and competitive category
- Brief internal and agency partners to execute upon aligned strategy
- Monitor, evaluate, and optimize marketing activities based on performance to goals
- Drive acquisition of various target audiences to Love's Commercial offerings
- Partner with agency to develop and execute multi-channel campaigns aimed at increasing leads
- Define objectives, customer targets, media channels and budget allocation, and ROI model
- Monitor and guide optimization needs to ensure campaign is meeting goals and ROI
- Help define how we go to market for the total commercial and B2B business, while continuing to lead plans for each individual business unit
- Partner with the Sr. Director of Marketing to bring a "one proposition" approach to a complex set of businesses
- Define where we bundle business and offerings, where we don't, and how we story tell as a company that offers a variety of products and services
- Lead strategic thinking on how to further evolve our Professional Driver engagement, especially in connection to the Love's Rewards program
- Be the subject-matter-expert on the category landscape, macro and micro trends, new marketing tools, and competitive activity
- Own the process of developing and understanding the micro-target audiences that we can attract and retain
- Test and learn through creative messaging, promotional offers, and media channels to learn what is most impactful and efficient to further develop
- Oversee day-to-day team interactions and business necessities
- Train, coach and develop direct team of employees, building trusted relationships and prioritizing workloads to enable high-impact outcomes
- Manage day-to-day budgets
- Champion continuous learning and development to help grow a world-class marketing team
Experience and Qualifications: - Bachelor's degree in Marketing, Business, Strategy, or a related field; MBA preferred
- 7+ years of marketing and leadership experience, preferably in large-scale retail or CPG environments. B2B experience is a plus
- Experience managing teams and influencing cross-functional partners
Skills and Physical Demands: - Strong leadership with high emotional intelligence, executive presence, and ability to influence and collaborate across teams and partners
- Strategic thinker with strong analytical and problem-solving skills; experience with marketing briefs, integrated plans, and storytelling
- Background in lead generation marketing and advertising
- Ability to synthesize complex information and clearly communicate insights
- Experience with marketing research and tools (e.g., Tableau, Circana, qualitative and quantitative methods)
- Financial acumen including P&L management, ROI modeling, performance tracking, and budget oversight
- Ability to balance customer needs with business objectives in decision-making
- Curious, proactive, and adaptable in a fast-paced, ambiguous environment
- Highly organized with strong attention to detail and timelines
Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture.
