The Walt Disney Company

Sr. Manager, NAM Retail Sales

The Walt Disney Company$145K — $195K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years' experience in consumer product brand sales or buying, preferably in the Toy category
  • Established experience in retail sales and brand marketing strategies, particularly in mass channel
  • Familiarity with business models like Direct to Retail and licensed sales
  • Experience across multiple product categories
  • Strong interpersonal and relationship-building skills
  • Proven leadership abilities, adaptable and collaborative demeanor
  • Innovative thinker, skilled in managing various projects simultaneously
  • Strong analytical skills with a solid grasp of business and financial concepts

Responsibilities

  • Lead the development of brand-first strategies that promote long-term growth across categories
  • Achieve financial goals for assigned brands and categories
  • Manage licensed and Direct to Retail initiatives to exceed revenue targets
  • Implement category and brand initiatives that align with retailer priorities
  • Create and activate evergreen programs aligned with key marketing moments
  • Collaborate with Retail Brand Commercial peers for cross-category opportunities
  • Use consumer insights to identify strategies for brand and sub-category initiatives
  • Identify growth opportunities across new and existing brands and consumer segments
  • Work with merchandising and licensing partners to execute strategies effectively
  • Partner with marketing teams to design impactful retail marketing plans

Benefits

  • Health and savings benefits
  • Special perks unique to Disney
  • Comprehensive rewards package to support overall well-being
Full Job Description
Job Posting Title:
Sr. Manager, NAM Retail Sales

Req ID:


Job Description:

This exciting role will be responsible for leading $1B+ annual retail sales across core categories including Toys, Collectibles and Impulse, working with both internal and external partners, across an extensive brand portfolio. If you have a strong background in Toy licensed retail account management along with extensive experience in developing and implementing strategic plans that deliver sustained growth, we hope you apply! This team member will be a key partner across the Disney Consumer Products, Retail Sales, Brand Commercialization, Category, Product Development and Creative teams.

This full time role sits onsite in Bentonville, AR and reports to the Director, NAM Retail Sales.

What You Will Do:
  • Lead the development and implementation of brand-first strategies that drive long-term growth in assigned categories, including Toys, Collectibles, and Impulse
  • Meet and/or exceed financial goals set for assigned brands and categories across licensed
  • Lead all licensed and Direct to Retail initiatives in assigned categories, developing and demonstrating outstanding buyer and licensing relationships to meet/exceed revenue targets and growth objectives
  • Lead strategic implementation of all key category and brand initiatives in modular and feature space across licensing partners to achieve efficient assortment support, driving strong consumer demand that aligns with retailer strategic objectives
  • Develop and implement franchise evergreen programs that provide 365 support, while activating against key content and brand marketing moments for fan relevance
  • Vital team partner in the development of cross-category placement and feature space opportunities with Retail Brand Commercial/Walmart team peers
  • Leverage consumer, shopper and category insights to Identify key strategies by brand and by sub-category that deliver against critical initiatives
  • Identify market-share and white space opportunities for existing brands, categories and consumer segments, across new intellectual property, content events and evergreen brands
  • Implement strategies with alignment across Walmart merchants and respective licensing suppliers
  • Partner with Retail Marketing team, Brand Commercialization and National Marketing to develop and implement impactful retail marketing plans that deliver sell-through & return on investment objectives for strategic priorities. Collaborate with internal alliance partners to develop cohesive retail programs and unique opportunities
  • Build and sustain strong team-oriented relationships with Disney Consumer Product Category, Product Development and Creative teams to ensure strategic alignment by brand, category and initiative to meet financial objectives
  • Initiate and develop ownable, curated product line initiatives for the licensed categories
  • Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting
  • Develop 5-year strategic plan, annually, by category and franchise, and set key objectives and priorities
  • Analyze & understand retail and consumer trends in the industry, specifically for relevant categories
  • Effectively manage travel and expenses to budget


Required Qualifications and Skills:
  • 5+ years' experience working in consumer product brand sales or buying; Toy category experience strongly preferred
  • Established experience in retail sales, brand and retail marketing strategies; preferably within mass channel
  • Understanding of interchangeable business models, such as Direct to Retail and licensed
  • Experience across multiple categories
  • Excellent interpersonal, communication, relationship building skills
  • Strong leadership skills, flexible/adaptable, very collaborative and able to influence and persuade at all levels of an organization
  • Innovative, capable of working independently and leading a variety of initiatives/issues simultaneously, within a fast-paced environment
  • Strong analytical skills and understanding of business and financial concepts
  • Demonstrated computer literacy - Keynote, Excel, Word, etc


Preferred Education:
  • Bachelor's Degree or equivalent work experience


Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position based in Bentonville, AR is $145,900.00-$195,600.00. The base pay actually offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, depending on the level and position offered.

Job Posting Segment:
NA - Brand Commercialization

Job Posting Primary Business:
Regional (NA - Brand Commercialization)

Primary Job Posting Category:
3rd Party Merchandise Retail Sales

Employment Type:
Full time

Primary City, State, Region, Postal Code:
Bentonville, AR, USA

Alternate City, State, Region, Postal Code:

Date Posted:
2026-09-01

About The Walt Disney Company

The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows. Using the company's portfolio of brands to differentiate our content, services, and consumer products, Walt Disney seeks to develop creative, innovative, and profitable entertainment experiences and related products.

The Walt Disney Company Careers

Join the magical world of The Walt Disney Company, a place where dreams come true and imagination meets innovation. As a global leader in entertainment and media, we offer unparalleled job opportunities that invite you to be part of a beloved brand known for its influential culture, diversity, and dynamic growth. Work You’ll Do Embark on a career journey with The Walt Disney Company and play a pivotal role in shaping the future of media and entertainment. Engage in work that matters, contributes to storytelling excellence, and brings joy to millions around the globe. Transform your professional life by joining a team that values creativity, leadership, and visionary thinking. The Walt Disney Company stands at the forefront of industry innovation, constantly pushing the boundaries of what’s possible in entertainment and beyond. Lead with us from a unique position in the marketplace, where your skills in technology, creativity, and management converge to create extraordinary experiences. Collaborate with a diverse group of talented professionals, united in their passion for delivering magical experiences. Our team at The Walt Disney Company is composed of over 200,000 dedicated individuals who thrive in an environment that fosters growth, mentorship, and innovation. Introducing The Walt Disney Company Leadership and Professional Growth Programs We are committed to developing leaders who can navigate the challenges of the digital era and drive success across our various business segments. Our leadership programs are designed to hone your skills and prepare you for executive roles within the company. Do Innovative Work Join our team and contribute to projects that redefine the entertainment landscape. From groundbreaking films and television series to pioneering technological advancements, your work at The Walt Disney Company will set new standards in the creative and business worlds. Be Part of a Great Team Experience a culture that is inclusive, collaborative, and forward-thinking. Work alongside the best in the business and see how diversity and inclusion fuel our creativity and success. The Walt Disney Company’s commitment to a diverse workforce is evident in our hiring practices, training programs, and our everyday operations. Future-Proof Your Career With a wide array of benefits, continuous learning opportunities, and a network of supportive colleagues, your career at The Walt Disney Company is equipped for longevity and success. Our benefits package includes comprehensive health care, employee discounts, and access to exclusive company events and previews. Explore Job Opportunities and Internships Whether you’re a seasoned professional looking for your next challenge or a student seeking a transformative internship, The Walt Disney Company offers positions across a spectrum of fields and disciplines. Explore our career portal to find job opportunities that match your skills and passions. Stay Connected Join Our Team Search open positions, apply through our streamlined application process, and take the first step towards a magical career. We look for individuals who are passionate, curious, and eager to contribute to our legacy of storytelling and innovation. Keep Up to Date Stay informed with the latest company news, career tips, and insider perspectives—all from the people who make The Walt Disney Company a place of inspiration and excitement. Job Alert Emails Customize your subscription to receive job alerts and updates that align with your career interests. Discover the exciting and rewarding opportunities that await at The Walt Disney Company. Join us, and be part of the magic that only happens here at The Walt Disney Company!
Learn more about The Walt Disney Company
Size
190,000 employees
Market Cap
$155.1 billion
Industry
Net Income
-$4.9 billion
Founded
1923
5 Year Trend
+3.9%
Revenue
$60.7 billion
NASDAQ

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