Sr. Manager Marketing Automations

The Role

The Senior Manager, Marketing Automation is a strategic, highly analytical, and results-driven individual that will lead the planning, execution, and optimization of advanced email marketing and automation programs supporting both B2B and B2C audiences. The Senior Marketing Automation Manager, in conjunction with marketing leaders, plans the enterprise strategy and execution model for marketing automation, serving as a key advisor to leadership, with a strong focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant, and compliant customer communications. This is a hands-on leadership role responsible for both defining and executing complex marketing automation solutions.

The role partners closely with Marketing, Sales, Servicing, IT, and external vendors to ensure marketing automation initiatives are aligned with business objectives and integrated across digital channels. This role is responsible for defining automation strategy, overseeing campaign execution, and using data and insights to continuously improve performance.

In addition to strategy, this role leads and mentors marketing automation specialists, establishes best practices and standards, and ensures all automation programs are delivered at scale, on time, and in compliance with brand, privacy, and regulatory requirements.

Marketing Automation Strategy & Architecture

• Act as the organizational Subject Matter Expert for journey orchestration, multi-channel automation, and advanced Marketing Cloud architecture
• Translate enterprise business objectives into scalable, automated campaign ecosystems across email, SMS, and emerging digital channels
• Identify and lead high-impact automation opportunities that improve personalization, customer experience, conversion, and operational efficiency
• Assess and apply AI and machine learning capabilities whenever possible, to enable predictive insights, optimization, and next-best-action strategies
• Plan future roadmaps for Automations

Campaign Planning & Operational Excellence

• Lead the design, deployment, and optimization of complex and triggered automation journeys
• Define & implement advanced segmentation, dynamic content, preference management, and cross-channel activation strategies
• Establish the automation reporting framework, delivering actionable insights into campaign performance, lead generation, behavioral trends, and conversion drivers
• Ensure platform stability, business continuity, and overall Marketing Cloud health
• Establish standardized processes, deployment frameworks, QA protocols, and documentation across the automation team
• Oversee testing strategies to ensure accuracy of code, data, journeys, and campaign execution
• Maintain up-to-date technical documentation and enable knowledge sharing within team

MarTech Ecosystem & Vendor Management

• Evaluate, recommend, and manage marketing technology solutions across Salesforce Marketing Cloud and complementary platforms
• Partner with vendors and internal technology teams to design secure, scalable integrations, APIs, and data flows
• Own vendor relationships, contract SLAs, and performance reviews to ensure the MarTech stack remains innovative, reliable, and cost-effective (provide build vs buy recommendations)
• Provide clear communication on technical options, risks, and trade-offs to executives and stakeholders

Stakeholder Partnership

• Serve as an advisor to Marketing Head, Directors, and senior stakeholders, aligning automation initiatives to business roadmaps
• Collaborate closely with Marketing Operations, SFReporting, Business Teams and Project teams to identify expansion opportunities
• Manage and prioritize multiple enterprise-wide relationships, acting as both primary and secondary escalation point
• Deliver regular status updates, summaries, and strategic recommendations to stakeholders

Data, Analytics & Integration

• Lead the automation of data flows between enterprise databases and Salesforce Marketing Cloud, ensuring accuracy, timeliness, and compliance
• Continuously analyze campaign performance and implement data-driven enhancements to drive business decisions
• Conduct audits, diagnostics, and performance reviews to identify optimization/efficiency
• Setup proactive and automated reporting of campaigns

Governance, Compliance & Standards

• Enforce brand, legal, and regulatory compliance standards (CAN-SPAM, GDPR, privacy, consent management) across all channels
• Drive continuous process improvement to increase delivery throughput and quality
• Establish and adopt channel and automation best practices aligned to industry standards

People Leadership & Capability Building

• Lead, mentor, and develop a high-performing marketing automation team
• Provide strategic direction, coaching, and hands-on guidance for consistent & accurate delivery
• Build scalable team capabilities through training and documentation

What You Bring To The Team

• 7+ years of tactical, hands-on experience in email marketing and marketing automation
• Proven experience with Salesforce Marketing Cloud is required, including Automation Studio, Journey Builder, Email Studio, dynamic content, and CloudPages
• Experience with using AMPscript, SQL Query, HTML, CSS, and SFMC APIs
• Experience with integrating Marketing with Salesforce to push/pull data
• Translating technical capabilities into compelling customer value
• Working independently in fast-paced environments with a bias for action
• Strong knowledge of best practices for email deployment practices, data, analytics, segmentation, list management, dynamic content, testing methodologies, deliverability, etc.
• Understanding of email marketing operations, technology, platforms, databases and email architecture
• Proficient data management, excellent data analysis, problem-solving and troubleshooting skills
• Advanced knowledge of Excel to provide accurate and meaningful analytics on all email marketing campaigns and ad hoc email deployments; hands-on familiarity with analytics tools (e.g. Google Analytics)
• Effective planning and project management skills
• Knowledge of the mortgage industry and mortgage brokering in Canada would be an asset
• Experience in financial services, insurance, investments, or related field
• Understands email regulations and privacy rules with a solid understanding of Canada's Anti-Spam Legislation (CASL)
• Experience using Marketing Cloud
• Experience using Salesforce
• Experience using Constant Contact, Pardot, and CVENT would be an asset
• Experience with CMS, Google analytics or CDP preferred
• Solid experience with survey tools: use, integration with Salesforce, landing pages, and complex results analysis
• Strong internet, Excel, email, and electronic document management skills
• Understanding of Canada's Anti-Spam Legislation (CASL)
• Analytical and problem-solving skills
• Excited about data and finding useful nuggets of information to make smart marketing decisions
• Experience running and optimizing large scale marketing campaigns
• Knowledge of professional communications and marketing principles
• Ability to maintain confidentiality on all sensitive matters
• Enthusiastic, creative, and experienced in working effectively in a team-oriented, collaborative environment
• Strong attention to detail
• Ability to interact with a wide range of internal and external contacts
• Strong oral and written communication skills
• Excellent organizational and time-management skills
• Ability to multi-task in a fast-paced environment
• Strong customer service skills
• Self-driven, motivated with the ability to work independently and in a team environment
• Carries out duties with integrity and takes responsibility for actions
• Desire to learn and succeed
• Ability to handle multiple tasks with tight deadlines
• Knowledge of HTML, AMPscript & SQL an asset
• Well organized and able to track and manage projects on time and efficiently
• Organizational, analytical, and problem-solving skills
• Self-driven, extremely motivated, and takes initiative
• Comfortable working with a team in a fast-paced environment, able to prioritize/meet deadlines within specific time constraints
• A team player, this position works closely with the entire marketing team and many internal partners
• Well organized and be able to track and manage projects on time and efficiently
• Ability to manage email technology vendor
• Experience managing a team
• University Degree in marketing, computer science or related field

Position #: req2256

Employment Status: Permanent Full Time

Location: Toronto; Ontario

Number Of Openings: 1

Department: Corporate Services

Internal Job Title: Sr. Manager Marketing Automations

Salary Range: $90,000 - $100,000

The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.