Senior Manager, Global Brand & Product Marketing (Hybrid)

Job Summary:

We are seeking a dedicated and talented Senior Manager, Global Brand & Product Marketing to join our team. In this role, you will spearhead brand and product marketing strategies and execution from concept to launch to post-launch, while ensuring the brand shows up consistently and effectively across every consumer touchpoint.

As a member of the Marketing team, you will collaborate with Product Development, Creative, PR/Influencer, Sales, Education, Visual Merchandising, etc. and report directly to the Executive Director, Global Brand & Product Marketing.

HYBRID: This role is classified as exempt from the Fair Labor Standard Act's overtime requirement and is open to candidates based in LA. While the position is primarily remote, it follows a hybrid 2 day per week schedule requiring occasional in-person work at Culver City, CA 90230. You must be able to work core Pacific hours. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work. Approximately 10-15% travel is expected, to key retail partners and to international markets. This position is classified as exempt from the overtime requirements of the Fair Labor Standards Act.

What You'll Do:

Essential Job Functions

• Lead cross-functional development of new product innovation launches, managing go-to-market deliverables across Product Development, Creative, Consumer Marketing, Sales, Education, Regulatory, and other key functions.
• Own the development of product messaging, claims language, and marketing copy in partnership with Product Development, Creative & Copy, Regulatory & Claims, and the Executive Director.
• Own brand marketing approvals across consumer-facing touchpoints, ensuring consistency with brand strategy, product positioning, claims, regulatory requirements, and executive direction.
• Manage 360° activation across retailer and digital touchpoints-including gondolas, digital assets, and product detail page content-leveraging industry and consumer insights to strengthen product storytelling and engagement.
• Serve as the central point of contact and category expert for product launches, ensuring internal teams-including Creative, Social, PR/Influencer, Product Development, Education, and Sales-have the information, messaging, and assets needed to activate effectively.
• Develop strategic marketing plans supporting core always-on strategy, driving continued brand love, engagement, and consideration while keeping the brand top of mind with the community.
• Drive post-launch analysis and competitive intelligence, monitoring category trends, industry shifts, consumer insights, and competitor activity to inform product positioning and future marketing strategy.
• Brief cross-functional teams on product storytelling and asset needs, ensuring launch materials are on-brand, accurate, aligned to strategy, and delivered on time.
• Partner closely with Sales & Education to ensure product marketing, training materials, and key selling tools are aligned, accurate, and on brand.
• Work closely with Sales teams to ensure cohesive in-store and online execution across key retailer touchpoints.
• Partner with the broader Marketing team to ensure campaign consistency, strategic alignment, and local market relevance.
• Support the Executive Director in building scalable processes and workflows across NPD, campaign development, P-page strategy, product education, retailer moments, and experiential touchpoints.
• Other duties may be assigned.

Non-Essential Job Functions

• Assist with special projects or initiatives as needed to support departmental goals.
• Provide backup coverage for team members during absences or peak workload periods.
• Perform additional administrative tasks or clerical duties as assigned.
• Support cross-departmental efforts or collaborative initiatives when required.

What You'll Bring:

To excel in this role, you must meet the following qualifications. Reasonable accommodations may be made to support individuals with disabilities in performing essential functions.

• 6-8+ years of experience in brand or product marketing within the beauty industry, with deep expertise in color and/or complexion categories.
• Proven track record of leading end-to-end product launches from concept through launch.
• Strong understanding of product storytelling, claims development, and the product description page process.
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
• Strategic thinker who can zoom out on big-picture brand storytelling while staying close to executional details.
• Naturally curious and proactive, always seeking new insights, trends, and opportunities to innovate.
• Agile and adaptable, with the ability to thrive in an evolving, entrepreneurial environment.
• Collaborative team player who builds strong relationships and communicates clearly across departments.
• Passionate about ONE/SIZE's mission and excited to help create products that inspire self-expression and individuality where everybody belongs.

Team Leadership & Oversight

This position has no supervisory responsibilities.

Physical Requirements

This role requires the following physical capabilities:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 20 pounds at times.
• Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events.
• Prolonged periods standing, bending, stooping, and reaching
• Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue.
• Must be able to perform tasks that require fine motor skills, including typing and using a mouse.
• Must be able to carry and transport promotional or sales materials.
• Must be able to work in a fast-paced, often time-sensitive environment.

Why You'll Love Us:

Here's what you can look forward to:

Health and Wellness Benefits

• Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• Flexible spending and health savings accounts (FSA/HSA)
• Employer paid life insurance coverage with optional supplemental life insurance available
• Employer paid long-term and short-term disability
• Access to Employee Assistance Program (EAP)

Work-Life Balance

• Starting with 10 vacation days, 4 personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
• Eleven paid holidays
• Paid parental leave
• Summer Fridays between Memorial Day & Labor Day

Financial Security

• Compensation commensurate with industry standards and your qualifications
• 401(k) with company match
• Monthly technology allowance
• Eligible for annual discretionary bonus

Employee Perks

• Quarterly sample boxes featuring our brands' products
• Employee referral program with rewards

If you're ready to make an impact and grow with us, we'd love to hear from you!