Job Description
The CENTURY 21 Real Estate Marketing Team is looking for a Sr. Manager, Franchise Marketing. This individual will collaborate with the Brand, Growth, and Franchise Sales teams to create and implement marketing strategies aimed at attracting and nurturing potential franchise owners. The ideal candidate will strategically plan, execute, analyze, and optimize a variety of marketing channels to support our franchise sales team. These channels encompass email, web, organic and paid search, live and virtual events, social media, video/podcasts, call center, direct mail, and emerging channels. This proactive individual will ensure that our brand value proposition is effectively communicated across all channels, empowering our sales team to leverage it for successful deal closures. A key responsibility will be to create and deliver both group and individual presentations, customized to the prospects' challenges and needs. This will ensure the comprehensive and persuasive communication of the Century 21 Real Estate network's products and services.
Key Responsibilities:
Franchise Sales Strategy Development: Understand the marketing needs of the Franchise Sales team and develop a comprehensive marketing strategy with supporting materials to support franchise sales growth. This includes leading bi-weekly marketing calls, participating in Franchise Sales meetings and collaborating directly with the Marketing and Franchise Sales leadership teams.
Franchise Sales Communications Strategy: Develop, deliver, and maintain an overall franchise sales communications strategy. This strategy should include multiple channels such as email, network work sessions, formal presentations, one-on-one conversations, drip email campaigns, and social media content planning and development.
Franchise Sales Marketing Narrative Development: Understand the C21 Marketing offering in detail and in real-time. Develop a monthly, quarterly, and annual narrative promoting this marketing offering to the franchise sales team and prospects. This narrative should also include franchise sales marketing initiatives in Hispanic and other growth markets.
Franchise Sales Marketing Ambassador: Develop and deliver virtual and in-person presentations to the franchise sales network. Host 1:1 calls with franchise sales brokers and prospects. Present marketing offering to prospects in virtual and in-person Franchise Sales Meetings as needed.
Cross-Functional Collaboration: Partner with product, operations, creative and growth teams to develop and deploy franchise sales marketing and sales enablement assets (email, flyers, videos, web, etc).
Qualifications:
Bachelor's Degree in Marketing, Communications, or a related field is preferred.
4+ years of experience in Marketing supporting traditional and emerging digital channels such as SEM, SEO, Display, Social, Video, Direct Mail, and Call Centers.
Marketing Leadership experience required and experience in Marketing at the brand/enterprise level.
Real Estate, Financial Services, or Franchise experience is preferred.
Excellent presentation skills with the ability to speak persuasively in live or virtual settings.
Excellent copywriting and written communication skills.
Experience deploying marketing campaigns through Salesforce or other CRM and marketing solutions.
Working knowledge of Google Analytics or similar web analytics tools.
Good eye for design and experience guiding design/creative partners in the development of marketing and sales enablement materials.
Strong project management skills with the ability to track workflows and manage multiple priorities and deadlines in a fast-paced environment.
Ability to travel up to 25%
