Position SummaryThis role is not eligible for immigration sponsorship
Role and ResponsibilitiesThe Senior Manager, Paid Media will own the strategy, execution, and optimization of Samsung Appliance's full paid media portfolio, driving brand awareness, consideration, and direct-to-consumer revenue across Samsung.com. This role leads a comprehensive, full-funnel paid media approach spanning upper, mid, and lower-funnel channels, including Paid Search, Programmatic Display, CTV/OTT, Paid Social, Retail Media, Affiliate and Content. The Senior Manager will serve as a strategic leader bridging Ecommerce and Brand Marketing, with direct ownership of channel investment decisions, agency relationships, and measurable business outcomes across the appliances and consumer electronics categories.
- Develop and own the full-funnel paid media strategy across all channels, aligning investment decisions to business objectives, audience priorities, and seasonal go-to-market plans
- Lead annual and quarterly channel planning, budget allocation, and forecasting across Paid Search, Programmatic, CTV/OTT, Paid Social, Retail Media, Affiliate, and Emerging channels
- Serve as the internal subject matter expert on paid media trends, platform innovations, and competitive landscape, presenting actionable recommendations to senior leadership
- Partner with Brand, Ecommerce, Creative, and Product teams to ensure paid media strategies are fully integrated into broader marketing initiatives
- Drive a test-and-learn culture across all channels, establishing clear measurement frameworks and communicating results to cross-functional and executive stakeholders
- Manage significant media budgets with accountability for channel-level ROAS, CPA, CPM, and revenue targets
- Partner with engineering and data teams to maintain and optimize product feeds, tagging infrastructure, and measurement architecture
- Manage and optimize landing page performance in collaboration with Digital Product, UX, and Creative teams
- Define KPIs and reporting frameworks across all paid channels, ensuring consistent, accurate performance visibility
- Analyze cross-channel data to identify trends, surface insights, and recommend optimizations
- Develop and deliver regular performance recaps, forecasts, and GTM readouts for cross-functional and executive audiences
- Drive attribution modeling and incrementality testing to inform investment decisions
- Visionary yet execution-oriented leader who can operate at both the strategic and tactical level
- Deep expertise across the full paid media landscape with a strong command of both brand and performance marketing principles
- Data-driven decision maker with strong analytical skills and the ability to translate complex data into clear, compelling narratives
- Strong communicator and collaborator who can influence at all levels of a matrixed organization
- Entrepreneurial mindset with a passion for testing, learning, and driving innovation
Skills and Qualifications- 8+ years of experience in paid media, performance marketing, or growth marketing, with experience spanning both agency and brand-side environments preferred
- Proven track record managing and scaling full-funnel paid media programs across multiple channels simultaneously
- Demonstrated experience managing significant media budgets ($10M+) with ownership of revenue and ROAS outcomes
- Solid experience with Google Ads, Microsoft Ads, Meta Ads Manager, DV360 or The Trade Desk, Amazon Ads, and major affiliate platforms
- Experience with analytics tools (Google Analytics, Adobe Analytics) and data visualization platforms (Tableau, Looker, or equivalent)
- Experience with product feed management, tracking/tagging implementation, and attribution solutions
- Professional experience with Excel skills including advanced functions; experience with SQL or other data tools a plus
- Experience managing agency partners and cross-functional teams
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
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