Adobe Inc.

Sr. Manager, Customer Marketing, Creators

Adobe Inc.$173K — $250K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in integrated marketing or customer marketing
  • Demonstrated success in leading complex programs independently
  • Strong critical thinking and cross-functional influencing skills
  • Proficient in executive-level communication and presentation
  • Expertise in synthesizing customer insights and creative strategies

Responsibilities

  • Own and lead a major customer marketing initiative
  • Translate business objectives into actionable marketing plans
  • Develop strategic briefs and messaging frameworks
  • Collaborate with diverse teams to execute marketing projects
  • Lead cross-channel execution and development processes
  • Drive alignment and manage risks with senior partners
  • Measure campaign performance and apply insights for future planning

Benefits

  • Opportunities for mentorship and professional growth
  • Collaborative work environment across various teams
  • Access to cutting-edge marketing tools and resources
  • Participation in long-term incentives like equity awards
  • Alignment with Adobe's broader strategic initiatives
Full Job Description

We are looking for a manager to join the Creators Customer Marketing team at Adobe! This role leads the development and execution of integrated marketing plans for a defined area of focus, partnering closely with the Sr. Director whoownthe broader program portfolio. This role brings a keen strategic perspective, deep customer understanding, and cross-functional leadership—operatingwitha0a high levelof independence while leaning into shared alignment at key achievements.a0Youu2019llserve as a strategic partner to business and creative leaders, translating customer insights and businessa0objectivesinto bold, customer-first marketing programs that deliver measurable impact at scale.a0

Whatu2019llu00a0Do

  • Own and lead a major customer marketing priority (e.g., a key product area, segment, lifecycle stage, or top initiative).

  • Translate businessa0objectivesa0and customer insights into an actionable integrated marketinga0plana0 anda0program execution.

  • Develop integrated briefs, strategic recommendations, and messaging frameworks for your priority area.

  • Partner with PMM, Product, Brand Studio, Media, Web, Analytics, andInternationalteams to bring work to life.

  • Lead cross-functional execution across channels, creative development, and customer touchpoints.

  • Drive alignment and clarity on your priority with senior partners, calling out risks, trade-offs, and dependencies.

  • Measure performance, connect results to business benchmarks, and apply insights to future planning.

  • Mentor P40 and P30 team members, helping develop strategic capability across the team.

  • Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long-range planning.

What You Need to Succeed

  • 10 612+ years of experience in integrated marketing, customer marketing, or lifecycle strategy.

  • Proven ability to lead complex programs independently and deliver measurable results.

  • Strong critical thinking, cross-functional influence, and executive-ready communication skills.

  • Ability to synthesize customer insights, businessa0objectives, and creative strategy into cohesive plans.

  • Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention.

  • Recognized as a strong collaborator and strategic partner across multiple teams.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $116,900 -- $250,875 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $173,300 - $250,875

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

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