Sr. Lifecycle Marketing Manager (CRM)

Realtor.com Careers • $100K — $130K *
Austin, TX 78745In-Person
Consumer Technology
8 - 10 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • 8+ years of relevant marketing and product management experience
  • Bachelor's degree or equivalent; advanced degree preferred
  • Experience with email, push notifications, and in-product messaging
  • Previous CRM strategy experience in an omnichannel environment
  • Ability to leverage consumer segmentation for business outcomes
  • Proven track record in driving product strategies with measurable impact
  • Strong analytical skills for data interpretation and hypothesis formation
  • Skilled in translating complex data into compelling narratives
  • Experience in fast-paced environments with cross-functional dependencies

Responsibilities

  • Design automated messaging campaigns in Intercom based on user behavior
  • Manage the Activation Funnel to enhance user engagement
  • Collaborate with Product and Engineering to ensure integrated messaging
  • Deploy communications for product updates and business milestones
  • Run A/B tests to optimize copy, timing, and channel for better conversions

Benefits

  • Inclusive and competitive medical, Rx, dental, and vision coverage
  • Family forming benefits
  • 13 paid holidays
  • Flexible time off
  • 8 hours of paid volunteer time off
  • Immediate 401(k) eligibility with company match
  • Tuition reimbursement for various programs
  • Personalized financial planning sessions
  • Student debt retirement savings match
  • Free snacks and refreshments at office locations
Full Job Description
As Realtor.com+ scales, the gap between initial user acquisition and true product adoption represents a significant opportunity for long-term product stickiness and revenue growth. We're hiring a Sr. Lifecycle Marketing Manager to serve as the operational and strategic lead for user retention. This role will own the end-to-end messaging journey within Intercom, ensuring every user is systematically guided toward the high-value actions that define a successful Realtor.com+ experience.

What You'll Do: This is a hands-on strategic role responsible for building and optimizing the communication layer of the product.
  • Campaign Architecture: Design and build automated "always-on" messaging series in Intercom (Email & In-App) triggered based on user behavior.
  • Funnel Optimization: Manage the "Activation Funnel" by creating and iterating on engagement series for three key actions (Inviting Clients, Creating Searches, Scheduling Tours); moving users from sign-ups to engaged power users and establishing recurring frequency of use.
  • Cross-Functional Integration: Partner directly with Product and Engineering to align marketing lifecycle messages with automated system alerts, ensuring a single, cohesive voice for the brand; Collaborate with Product teams during the pre-launch phase of releases and enhancements to architect the necessary user communications strategy. Partner with the core CRM team to ensure communications to consumers within the RDC+ environment are treated uniquely from other consumer categories.
  • Agile Execution: Rapidly deploy one-off communications for product feature releases, bug fixes, or time-sensitive business milestones.
  • Continuous Testing: Run A/B tests on copy, timing, and channel (Email vs. In-App) to constantly improve conversion rates toward adoption.


How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You Bring:
  • 8+ years of relevant marketing experience and product management experience.
  • Bachelor's degree (or equivalent experience); advanced degree a plus.
  • Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups).
  • Previous CRM strategy experience ideally in an omnichannel environment (experience in multiple channels-email, web, and app preferred).
  • Experience leveraging consumer segmentation to drive business outcomes.
  • Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact, including revenue growth and increased customer lifetime value.
  • Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth.
  • Analytical rigor and curiosity - skilled in interpreting data, forming hypotheses, and driving actionable insights.
  • Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.
  • Ability to translate complex data or strategic rationale into compelling stories for both senior stakeholders and peers.
  • Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies.
  • Deep technical and analytical skills to design solutions that help frame a positive user journey and a track record of working closely with Product and Engineering teams to implement them.
  • Familiarity with CRM tools (hands-on experience with Braze or Cordial a plus), personalization stacks, and database management approaches.
  • Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way


How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
  • Inclusive and Competitive medical, Rx, dental, and vision coverage
  • Family forming benefits
  • 13 Paid Holidays
  • Flexible Time Off
  • 8 hours of paid Volunteer Time off
  • Immediate eligibility into Company 401(k) plan with 3.5% company match
  • Tuition Reimbursement program for degreed and non-degreed programs
  • 1:1 personalized Financial Planning Sessions
  • Student Debt Retirement Savings Match program
  • Free snacks and refreshments in each office location

About Realtor.com Careers

Realtor.com Careers

Joining the dynamic team at Realtor.com presents unparalleled job opportunities in the real estate industry. As a leading entity in online real estate listings, Realtor.com offers a unique platform where technology and market insights converge to transform the way people find homes.

Work That Inspires

At Realtor.com, the mission is to empower individuals to make smarter decisions regarding buying, selling, renting, and living in homes. This is achieved by fostering a culture of innovation, leadership, and diversity. The team at Realtor.com is committed to driving growth and excellence in the real estate sector through digital innovation.

Explore Career Opportunities

Realtor.com is building a market-leading team to guide users through their real estate journeys with cutting-edge technology and data-driven insights. The company offers a variety of positions, from technology developers to marketing experts, each contributing to the seamless experience provided to users.

Engage in Meaningful Work

Join a group of dedicated professionals who are at the forefront of merging real estate knowledge with technological innovation. Realtor.com provides a platform for employees to challenge the norms and introduce solutions that have a lasting impact on the real estate market.

Develop Your Career

Realtor.com supports professional growth and skill development through comprehensive training programs and leadership workshops. The company is dedicated to fostering an environment where career advancement is not just a possibility, but a reality. With a commitment to diversity and inclusion, Realtor.com ensures that all team members have access to the tools and training necessary to thrive.

Benefits and Culture

Realtor.com is known for its vibrant culture that champions creativity, inclusivity, and professional growth. Employees enjoy a range of benefits designed to support their health, well-being, and financial security. The team at Realtor.com values collaboration and encourages networking and mentorship among its members.

Join the Team

Discover the array of employment and internship opportunities at Realtor.com. The company is actively hiring individuals who are passionate, innovative, and ready to contribute to a team that’s reshaping the real estate industry. Explore open positions that match your skills and interests, and prepare to bring your career to the next level.

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Apply Now

Ready to make a significant impact in the real estate sector? Submit your resume, prepare for your interview, and join a team that’s set on redefining the industry. Realtor.com is looking for professionals who are eager to drive change and excel in their careers.

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Industry
Real Estate & Construction
* Ladders Estimates

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