About the RoleWe are seeking a Senior Lead of Creative Ops to drive operational excellence on our Growth Creative team. In this role, you will coordinate program management, resourcing, capacity planning, and cross-functional tooling - ensuring creative teams and projects deliver consistently and efficiently against business priorities.
You'll lead by owning connected operational initiatives, from project planning to scaling AI-powered efficiency tools to leading strategic cross-functional leadership. You'll establish operational objectives, flag risks early, and continuously improve the systems that keep our creative engine running smoothly. This role reports into the Creative Director of Growth and partners closely with Growth Marketing and Brand, Content & Creative Leadership.
This is an opportunity to bring operational rigor and a proactive mindset to a high-performing creative organization at a company redefining digital healthcare.
ResponsibilitiesThis role will be two fold:
- Project Management: Helping creatives get work done
- Resourcing: Capacity planning, project resource allocation
- Creative Brief: Coordinate, screen, and prep the Marketing Creative Briefs before kick-offs to be bulletproof & sprint ready
- Asana Organization: Track every requested deliverable (to track team output volumes), track timelines, project workstreams and timelines.
- Ad-hoc requests Manage Tier 3 (ad-hoc, miscellaneous requests) and contract designer responsible for delivering these requests
- Vendor and Growth Operations Coordination: For direct mailer and e-mail production-side deliverables
- Operational Metrics & Reporting: Monitor operational metrics bi-weekly and analyze them quarterly, surfacing improvement recommendations to leadership.
- Process Optimization: Help us constantly improve
- Ongoing Operational Optimization based on learnings to make the pods and creative teams more efficient over time, keeping the quality bar high.
- Improve Processes: Operationalize end-to-end working process with XFN teams (tooling, timelines, problem solving), from project conception to delivery
- Strategic Cross-functional Partnership: Be a strong cross-functional partner to our Marketing teams to ensure they are educated, supported, resourced, and informed in our creative processes
- AI Tooling & Processes: Operationalizing personalized client videos at scale with our AI tool (Capsule), problem-solving and operationalizing our Direct Mailer and E-mail automation of partnerizations for Client Approved assets. Evaluate, evolve and socialize AI tools and self-serve resources (e.g., Glean agents, Claude agents, Figma Buzz, Bee Free) that free the creative team to focus on high-value work.
Basic Qualifications- 8+ years of experience in creative operations, program management, or a related operational role within a marketing, creative, or agency environment.
- Proven ability to coordinate execution across multiple workstreams, establishing operational objectives and driving them to completion.
- Track record of building and improving operational systems (project planning, capacity modeling, brief workflows) for creative teams.
- Strong experience with creative operations tooling (project management platforms, DAMs, design tools) and evaluating/implementing new technology.
- Experience with AI tools, automation pilots, or efficiency initiatives within a creative or marketing context.
- Experience in vendor and agency management, including performance management and budget oversight.
- Strong data fluency - able to track KPIs, maintain dashboards, and use metrics to inform resourcing and operational decisions.
- Effective communication skills - clearly able to present operational data, insights and recommendations to senior leadership.
- Ability to thrive in a high-growth, dynamic environment with shifting priorities, exercising independent judgment in most situations.
Preferred Qualifications- Familiarity with AI agent-building and automated operational reporting.
- Experience managing creative operations in a sprint-based or agile environment.
