Amazon

Sr. GTM Strategy & Ops Manager, Amazon Ads

Amazon$157K — $212K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Proficient in using data and metrics to drive improvements
  • Skilled in communicating results to senior leadership
  • Experienced in building and executing cross-functional marketing programs
  • Proficient in Excel or Tableau for data manipulation and reporting
  • Bachelor's degree required

Responsibilities

  • Identify opportunities to enhance the GTM approach and execute initiatives
  • Facilitate conversations across teams to align on GTM experiences
  • Define success metrics and inspect results of implemented initiatives
  • Drive change management programs to enhance GTM awareness
  • Manage the GTM Survey to assess effectiveness and identify improvements
  • Present strategies to Director-level leaders through high-quality documentation
  • Oversee leadership reporting mechanisms for the team

Benefits

  • Comprehensive health insurance coverage (medical, dental, vision)
  • 401(k) matching program
  • Generous paid time off policy
  • Parental leave benefits
  • Support for adoption and surrogacy reimbursement
Full Job Description
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions-including retail media, display, video, DSP, measurement, and ad tech solutions-leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

Amazon Ads continues to grow and diversify our products from our start in "Sponsored Ads" to our expanding video offerings across Thursday Night Football, Twitch, and Prime Video ads. We are seeking an experienced marketer to reinvent and streamline the way we bring diverse and powerful products to market. In this highly visible role, you'll work across product, sales and marketing orgs to review the state of GTM today against industry best-practice frameworks, and identify top areas of opportunity. You'll align cross-functional leaders towards a shared vision for what great GTM looks like, identify gaps (e.g., orchestration, structure), and create a plan to delight customers, moving a highly matrixed org towards a unified vision. You'll author documents to outline your strategy and drive adoption of your GTM approaches and templates. The ideal candidate will have a few years of advertising industry experience and will have held a similar role at a peer company.

Key job responsibilities

* Identify opportunities to improve the GTM approach and drive execute programs/ initiatives to address the same, driving clarity on roles and responsibilities and commitments across teams.

* Facilitate challenging conversations between team to align on the optimal internal and external GTM experience.

* Define success metrics and establish mechanisms to inspect results for the programs/ initiatives implemented

* Drive change management programs (eLearnings, ongoing internal communications, updating GTM wiki, etc) to ensure awareness and adoption of the GTM process.

* Own the GTM Survey to measure effectiveness of GTM implementation, and identify opportunities for improvement

* Present ideas to Director level leaders in the form of high quality written documents.

* Own and manage leadership reporting mechanisms for the team (WBRs, QBRs, etc).

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience communicating results to senior leadership

- Experience building, executing and scaling cross-functional marketing programs

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Bachelor's degree

PREFERRED QUALIFICATIONS

- 2+ years of change management experience

- 4+ years of marketing, brand advertising, media sales or online advertising work and close work with senior advertisers and agency stakeholders experience

- 4+ years experience in Product Marketing, or managing GTM process, or Strategy & Operations in marketing/ sales teams

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 157,100.00 - 212,600.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
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