I'm Cole, Head of Demand Generation at Plain - and the hiring manager for this role.
We're building the customer support platform for the next generation of B2B companies. Companies like Cursor, Ashby, and Sanity trust Plain to unify customer interactions across Slack, Discord, email, and in-product - and supercharge their workflows with AI.
We're a small, tight-knit team with offices in SF and London. You'd be joining my team to own the organic discovery channels and technical web journeys.
Why this role is specialB2B support is going through a seismic shift. AI is transforming how companies engage with customers, and the way buyers discover and evaluate tools is changing just as fast. From revamped traditional search to new AI engines, Reddit, developer communities, and everywhere in between.
You'll be one of the first hires on a GTM team we're building from scratch. The vision: a small, technical, high-output team that treats marketing like a product: instrumented, iterative, and AI-native.
What you'll do- Own Plain's visibility across AI search platforms and traditional search, as well as the surfaces where our buyers learn. You'll drive measurable results in both our self-serve signups and sales pipeline.
- Partner with Engineering and Design to improve site structure, content architecture, landing pages, and conversion paths.
- Set the editorial calendar, define topics based on AEO/SEO data, and run the content engine.
- Build a structured testing program across organic discovery and conversion optimization - hypotheses, tests, results, learnings.
This is a great fit if you...- Have 5+ years in growth marketing, demand generation, or technical content marketing - ideally at a B2B SaaS company selling to a technical audience.
- Have deep expertise in SEO with a strong point of view on how AI is reshaping search (AEO, GEO, AI Overviews).
- Hands-on experience with web analytics and experimentation tools - PostHog, GA4, Search Console, Screaming Frog, etc.
- Strong analytical mindset - you're comfortable building funnel models, running experiments, and tying content to pipeline
- You ship. Strong bias for action over lengthy processes.
This won't be the right role if you...- Don't keep up on growth marketing trends and emerging tools.
- Need a big team and established playbooks to do your best work.
- Prefer to specialize in strategy without getting your hands dirty in execution.
- Aren't comfortable shipping fast and learning on the fly.
