Product Marketing Manager

Plain

$120K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven product marketing experience in a B2B SaaS environment
  • Ability to write clearly and compellingly about complex products
  • Experience creating sales enablement materials
  • Attention to detail in brand messaging and marketing
  • Creative thinking across multiple mediums and formats
  • Comfortable thriving in early-stage company settings
  • Strong collaboration skills across various teams

Responsibilities

  • Define and manage product messaging for existing features and future launches
  • Develop narratives for product launches that drive sales pipeline
  • Create sales enablement materials including battle cards and objection handling scripts
  • Oversee features and solutions pages to improve buyer comprehension
  • Gather customer feedback to create impactful case studies and marketing materials
  • Collaborate with Support Team to integrate customer insights into marketing
  • Produce visible proof of product value through use-case storytelling and templates

Benefits

  • Hybrid work model with 3 days in-office in San Francisco
  • Join a small, close-knit team in a rapidly growing company
  • Opportunity to shape the product narrative in an emerging market
  • Engage directly with customers to enhance product messaging
  • Cross-functional collaboration with multiple departments
Full Job Description
We\'re a small, tight-knit crew with offices in SF and London. This role is hybrid - 3 days a week in our SF office. We tend to start our days earlier (think 7:30/8 AM PT) so we get real-time overlap with our colleagues in Europe.

Why this role is special

You\'ll be Plain\'s founding PMM at a moment when the category is wide open. The product is proven, the customers are here - and when people discover Plain, they love it. Now we need more of the right people to discover it.

What you\'ll do

Plain has product-market fit, a roster of standout customers, and a category-defining narrative waiting to be told. What we\'re missing is the person to tell it - consistently, clearly, and in a way that creates urgency before anyone gets on a sales call.

You will:
  • Define and own how Plain talks about its product - across existing features and every launch to come
  • Build the narrative around every product launch and make sure it translates into pipeline, not just page views
  • Arm the sales team with what they need to win - battle cards, competitive positioning, and objection handling scripts
  • Own the solutions and features pages so that the right buyer immediately understands why Plain is built for them
  • Talk to customers to get a pulse on what parts of the product they love and write case studies, product pages, etc. that champion those customers
  • Collaborate deeply with our Support Team to understand why they love the product and what customers love too
  • Turn Plain\'s modularity and composability into visible proof - case studies, templates, use-case storytelling that makes the product feel obvious before a prospect ever gets on a call
This is a great fit if you...
  • Bring proven product marketing experience at a B2B SaaS company with a technical or developer-adjacent buyer
  • Write with sharpness and specificity - you can take a complex product and make it feel inevitable
  • Have built sales enablement materials from scratch and have seen them actually change how a team sells
  • Sweat the details on craft - you know when something is on-brand before you can articulate why
  • Think across creative mediums. Whether it\'s video, written content, interactive demos, you know which format serves the story best
  • Thrive in early-stage environments where the brief isn\'t always fully formed
  • Are excited to work cross-functionally with Product, Support, Customer Success, and Sales
This won\'t be the right role if you...
  • Are uncomfortable with ambiguity. We have some really exciting traction but are still at an early stage and are constantly learning and trying new things as our company grows.
  • Need established playbooks and clearly defined processes before you can move.
  • Aren\'t excited to jump into the details of the product. This is a role that requires you to have a high aptitude for every feature and be able to talk about them individually and how they role into a full platform
  • Aren\'t energized by the idea of being the first person in this function at a company that\'s still being built.

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