Sr. Finance Analyst, Marketing & AdvertisingWork Mode: Onsite
Location:Onsite, four days per week - Kohler, WI
OpportunityThe Sr. Finance Analyst, Marketing & Advertising owns financial budgeting, forecasting, actuals reporting, cost management, and benefits business cases for Marketing and Advertising.
This role is a key partner to senior Marketing and Advertising functional management, supporting effective, cost-efficient investment decisions that link marketing activity to revenue, margin, and brand outcomes.
The Sr. Finance Analyst, Marketing & Advertising strengthens investment discipline, spend transparency, ROI measurement, and controls over marketing and advertising reporting assumptions.
Specific Responsibilities- Own Marketing and Advertising budgeting, forecasting, actuals reporting, cost tracking, and variance analysis processes.
- Partner with senior Marketing and Advertising leaders to develop spend plans, evaluate trade-offs, and support cost-efficient resource allocation
- Build financial models and business cases that evaluate campaign benefits, ROI, effectiveness, and impacts on revenue, margin, and strategic objectives.
- Track commitments, accruals, purchase orders, invoices, and actual spend to ensure accurate and timely visibility into Marketing and Advertising costs.
- Prepare monthly reporting, root-cause variance analysis, and forward-looking risks and opportunities for FP&A and functional leadership.
- Identify optimization opportunities that improve spend efficiency, campaign effectiveness, and investment accountability.
- Support benefit tracking for approved initiatives, including alignment of assumptions, forecast updates, and post-investment performance reviews.
- Maintain documentation of spend assumptions, budget changes, and investment decisions to support transparency, auditability, and controls compliance.
- Collaborate with FP&A, Accounting, Procurement, Sales Finance, Category Finance, and business partners to ensure accurate reporting and decision support.
- Continuously improve reporting processes, dashboards, and analytical tools used to manage Marketing and Advertising investments.
Key Success Measures- Accuracy and timeliness of Marketing and Advertising budgets, forecasts, actuals reporting, and cost management routines.
- Measured marketing ROI, campaign effectiveness, and benefit realization against business case assumptions.
- Percentage of investment decisions supported by clear financial analysis, options, and recommendations.
- Spend efficiency improvement and optimization opportunities identified and acted upon.
- Stakeholder feedback from Marketing and Advertising leadership on partnership effectiveness and decision support.
- Accuracy, auditability, and compliance with marketing spend controls and investment reporting standards.
Skills/Requirements - Bachelor's degree in Accounting, Finance, Business Analytics, Marketing Analytics, or a related field required; MBA, CPA, CMA, or analytics credentials preferred.
- 3+ years of relevant finance, FP&A, marketing finance, accounting, business analysis, or investment analysis experience.
- Experience with budgeting, forecasting, variance analysis, ROI measurement, cost management, and functional business partnership preferred.
- Strong analytical capability, attention to detail, communication skills, and ability to translate marketing investments into financial insights required.
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Applicants must be authorized to work in the US without requiring sponsorship now or in the future.We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $87,500 - $133,600. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
