Gong.io

Sr. Event Marketing Manager

Gong.io$138K — $210K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in B2B event marketing or field marketing, ideally in fast-paced SaaS environments.
  • Proven track record of developing strategic event portfolios with measurable impacts on revenue and customer engagement.
  • Ability to blend strategic thinking with precise execution, ensuring exceptional attendee experiences.
  • Established relationships and influence over senior leadership across various teams such as Sales and Marketing.
  • Exceptional project management skills and a keen eye for detail in managing complex initiatives.
  • Strong financial discernment in evaluating sponsorships and managing event budgets.
  • Self-starter capable of thriving in a dynamic, high-growth setting.

Responsibilities

  • Lead the development of Gong's third-party event strategy, including conferences and sponsorships.
  • Assess event opportunities based on business outcomes and align them with company goals.
  • Create and manage an annual roadmap for third-party events that supports sales objectives.
  • Execute end-to-end event management, including logistics, negotiations, and onsite operations.
  • Set high operational standards and ensure each event embodies Gong's brand values.
  • Foster relationships across teams to ensure strategic alignment and maximize event impact.
  • Define metrics for success and analyze event performance to drive future strategy.

Benefits

  • Comprehensive medical, dental, and vision plans tailored to employee and family needs.
  • Wellbeing Fund for wellness-related expenses to promote a healthy lifestyle.
  • Access to mental health resources, including therapy and coaching.
  • 401(k) plan to assist in long-term financial planning.
  • Stipend for education and continuous personal development.
  • Flexible vacation policy to support work-life balance.
  • Paid parental leave to foster family support.
  • Quarterly company-wide recharge days to promote employee well-being.
  • Work from home stipend to enhance remote working efficiency.
Full Job Description
Gong is looking for a senior event marketing leader to own and evolve Gong's third-party event strategy. This role is responsible for building a best-in-class portfolio of industry conferences, sponsorships, programs, and activations that generate and accelerate pipeline, strengthen customer relationships, and elevate Gong's brand. This is a strategic, high-visibility role that requires equal parts strategic planning, business acumen and operational excellence. You'll define where Gong invests, build scalable event strategies aligned to GTM priorities, influence senior stakeholders, negotiate high-value partnerships, and deliver flawless execution from planning through post-event measurement. Success in this role requires exceptional attention to detail, strong executive influence, and an unwavering commitment to delivering world-class experiences that drive measurable business impact. RESPONSIBILITIES • Own Gong's Third-Party Event Strategy ◦ Develop and lead Gong's global third-party event strategy, including industry conferences, sponsorships, programs, and activations. ◦ Evaluate opportunities through the lens of business impact, audience fit, pipeline generation, customer engagement, and brand value to determine where Gong should invest. ◦ Build and manage the annual third-party events roadmap, ensuring alignment with company priorities, sales objectives, and regional GTM plans. ◦ Continuously evaluate portfolio performance and identify opportunities to optimize, expand, or sunset programs based on business outcomes. • Lead End-to-End Program Execution ◦ Own every aspect of event execution, including sponsorship negotiations, contract management, booth strategy and design, logistics, field enablement, executive preparation, content coordination, onsite management, and post-event follow-up. ◦ Establish and maintain exceptionally high standards of operational excellence, ensuring every event reflects Gong's brand and delivers a seamless experience for customers, prospects, partners, and internal stakeholders. ◦ Anticipate risks, proactively solve problems, and drive projects forward with minimal oversight. • Influence Cross-Functional Teams ◦ Serve as a trusted strategic partner to Sales, Field Marketing, Demand Generation, Customer Success, Partnerships, Brand, and Executive Leadership. ◦ Align event investments with pipeline goals, account priorities, and business objectives while balancing stakeholder needs and budget considerations. ◦ Build strong relationships internally and externally to maximize the impact of every program. • Measure & optimize: ◦ Define success metrics for every event and evaluate performance across pipeline, revenue influence, customer engagement, executive meetings, and brand impact. ◦ Present recommendations, insights, and portfolio performance to senior leadership, using data to inform future investment decisions. ◦ Continuously improve processes, reporting, and operational efficiency to scale Gong's third-party event program. • Manage events & work streams across Strategic Events Portfolio: ◦ Play a key role in planning and executing Gong's annual flagship conference, Celebrate, owning critical workstreams such as: registration strategy, sponsor management, ancillary programs, logistics, and more. ◦ Support and own proprietary event programs (roadshows, dinners, etc). Everyone on the events team owns & operates programs across the portfolio. QUALIFICATIONS • 10+ years of experience leading B2B event marketing or field marketing programs, preferably within high-growth SaaS organizations. • Demonstrated success owning and evolving a strategic event portfolio with measurable impact on pipeline, revenue, and customer engagement. • Proven ability to think strategically while executing with precision and consistently delivering exceptional experiences. • Strong executive presence with experience influencing senior leaders and building alignment across Sales, Marketing, Partnerships, and Executive stakeholders. • Outstanding project management and organizational skills with meticulous attention to detail and the ability to manage multiple complex initiatives simultaneously. • Strong commercial acumen with experience evaluating investment decisions, managing significant event budgets, negotiating sponsorships, and measuring ROI. • Highly proactive, resourceful, and comfortable operating independently in a fast-paced, high-growth environment. • A continuous improvement mindset with a passion for raising the bar and building scalable, best-in-class event programs. • Willingness to travel as needed to support key events (up to 35-40% in high seasons) throughout the year. PERKS & BENEFITS • We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs. • Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. • Mental Health benefits with covered therapy and coaching. • 401(k) program to help you invest in your future. • Education & learning stipend for personal growth and development. • Flexible vacation time to promote a healthy work-life blend. • Paid parental leave to support you and your family. • Company-wide recharge days each quarter. • Work from home stipend to help you succeed in a remote environment. The annual salary hiring range for this position is $138,000 - $210,000 USD. Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets. We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect. We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the [redacted].io domain. Any outreach claiming to be from Gong via other sources should be ignored.

About Gong.io

Gong.io is a software company that provides a platform for sales teams to improve their performance through data-driven insights. The company's platform uses artificial intelligence and machine learning algorithms to analyze sales calls and meetings, providing insights into what works and what doesn't. Gong.io's platform is designed to help sales teams improve their communication skills, identify areas for improvement, and close more deals. The company was founded in 2015 and is based in San Francisco, California.
Learn more about Gong.io
Size
500 employees
Industry
Founded
2015

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