Leaf Home

Sr. Director, Offline Advertising

Leaf Home • $150K — $180K *
US-AnywhereRemote in United States
Media
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Analytics, or related field
  • 12 years of experience in performance or growth marketing with leadership responsibilities
  • Deep expertise in multiple offline acquisition channels
  • Proven experience managing large media budgets effectively
  • Advanced knowledge of media performance analytics and testing methodologies
  • Strong people leadership and team development skills
  • Must be authorized to work in the country without employment visa sponsorship.

Responsibilities

  • Develop and execute an enterprise-wide offline media strategy and budget allocation
  • Own performance metrics and business outcomes for customer acquisition channels
  • Drive testing and optimization initiatives for scalable demand generation
  • Collaborate with Data Science to refine measurement and attribution models
  • Build and lead high-performing marketing teams with a focus on growth
  • Translate media insights into actionable strategic recommendations with cross-functional teams

Benefits

  • Opportunity to lead strategic initiatives with high visibility
  • Supportive environment for team development and performance management
  • Collaborative workplace with cross-departmental partnership
  • Exposure to various offline media channels and emerging technologies
  • Potential for travel to support marketing initiatives
Full Job Description
Position Summary:

The Senior Director, Offline Advertising leads Leaf Home's offline customer acquisition strategy and performance across television, audio, direct mail, print, OOH and emerging channels. This role is accountable for media investment, incremental customer and revenue growth, acquisition efficiency, measurement strategy, and the development of a high-performing team.

Essential Duties and Responsibilities:

  • Develop and lead enterprise offline media strategy, investment portfolios, and budget allocation across Linear TV, Connected TV, radio, podcasts, direct mail, print, billboards, and emerging channels, aligning investments with business priorities and market opportunities.
  • Own channel performance and business outcomes by setting growth targets, measuring incremental customer and revenue impact, and optimizing investments to maximize acquisition efficiency and ROI.
  • Drive testing and optimization initiatives by balancing established acquisition channels with new audiences, partnerships, media opportunities, and emerging technologies to generate scalable consumer demand.
  • Partner with Data Science and Analytics teams to enhance attribution models, media mix modeling, incrementality testing, geo testing, and creative performance measurement to inform investment decisions.
  • Build, lead, and develop high-performing growth marketing teams through clear goal setting, capability development, performance management, and hands-on leadership of key growth initiatives.
  • Collaborate with senior leadership and cross-functional teams including Creative, Finance, Product Marketing, Sales, Contact Center, and Operations to translate media insights into strategic business recommendations and support organizational growth objectives.

Experience and Minimum Qualifications:

  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • 12 years of experience in performance marketing, growth marketing, or offline customer acquisition, including leadership responsibility for teams and significant media investment.
  • Four additional years of directly related experience may be considered in lieu of the required bachelor's degree.
  • Deep expertise across multiple offline acquisition channels, such as TV/CTV, radio/audio, podcasts, direct mail, OOH, and print.
  • Demonstrated success managing large media budgets and improving incremental growth, return, and acquisition efficiency.
  • Advanced knowledge of attribution, media mix modeling, incrementality testing, experimentation, and performance measurement.
  • Experience leading cross-functional, long-term strategic initiatives and translating complex performance data into clear business decisions.
  • Strong people leadership skills with experience building teams, developing leaders, managing performance, and influencing senior executives.
  • Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

  • Master's degree in Marketing, Business Administration, Analytics, or a related field.
  • Experience in home services, lead generation, direct-to-consumer marketing, or another high-volume customer acquisition business.
  • Experience scaling emerging offline media channels, partnerships, audiences, or measurement capabilities.

Travel Requirements:

  • Up to 20% travel may be required.

Overtime/Additional Hours Requirements:

  • Additional and non-standard hours may be required (exempt).

Physical Requirements:

  • Normal office environment.
  • Performs indoor work in a climate-controlled environment.
  • Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

About Leaf Home

Leaf Home is a trusted partner in providing homeowners and their families safety, enjoyment, convenience, and peace of mind through innovative, professionally installed solutions that protect the condition and grow the value of their homes.

Leaf Home Careers

There has never been a better time to explore the job opportunities at Leaf Home, a leader in home enhancement solutions. Leaf Home is actively seeking professionals eager to drive innovation and lead in an industry ripe for transformation.

Work You’ll Do

Join Leaf Home's top-tier team to assist homeowners across the nation in upgrading their living spaces. At the intersection of technology, customer service, and home safety, Leaf Home stands as a beacon of growth and leadership in the home solutions sector. Transform the home improvement industry with the brightest minds at Leaf Home, where the focus is on delivering superior products and unmatched service. Leaf Home offers a unique position in the marketplace, combining industry expertise with digital innovation to lead the way in home safety solutions. Engage with a diverse team of business and technology advisors who help navigate the journey of home enhancement, ensuring every homeowner finds the perfect solution for their needs. Collaborate with over 1,000 dedicated professionals who are committed to making home maintenance easier, safer, and more intuitive.

Introducing the Leaf Home Professional Growth and Development Program

This program is designed to foster the professional growth of its team members, helping them master their skills in digital transformation and customer engagement through targeted training and leadership development.

Do Innovative Work

Be part of the largest network of home improvement experts—professionals dedicated to redefining the homeowner experience through innovation, expertise, and a commitment to excellence.

Drive Innovation and Leadership

Deliver targeted solutions that enhance the safety and functionality of homes across the country. Leaf Home prides itself on a depth and breadth of knowledge and innovation that is unparalleled in the industry.

Be Part of a Great Team

Work on a wide range of projects utilizing cutting-edge technology and benefit from the unparalleled capabilities, scale, and solution development that only Leaf Home can offer.

Future-Proof Your Career

Advance your career with limitless opportunities at Leaf Home. Ambition is the only limit to how far team members can go, supported by comprehensive training, development programs, and certification support.

Explore Leaf Home's Impact

From transforming residential safety standards to enhancing customer service protocols, Leaf Home is at the forefront of the home solutions industry. The company's commitment to excellence and innovation has positioned it as a leader in the market.

The Leaf Home Commitment to Diversity and Inclusion

Leaf Home's dedication to diversity and inclusion ensures a welcoming environment for all team members. Through diversity training and a culture that celebrates unique perspectives, Leaf Home fosters an inclusive workplace where everyone can thrive.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Leaf Home looks for passionate, curious, creative, and solution-driven team players. SEARCH LEAF HOME JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who shape Leaf Home.

READ CAREERS BLOG

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Learn more about Leaf Home
Size
1,001 employees
Industry
Real Estate & Construction
* Ladders Estimates

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