Sr. Director, Marketing & Creative Operations

Vuori, Inc

• $197K — $250K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience preferred.
  • 12+ years in marketing, creative, or brand ops leadership roles, with 7+ years in management.
  • Proven experience building and scaling creative or marketing operations in a fast-growing consumer brand.
  • Strong background in managing cross-functional teams across creative, marketing strategy, and production.
  • Deep understanding of go-to-market (GTM) and integrated marketing across commercial channels.
  • Excellent leadership and people management skills, with a focus on high-performing teams.
  • Strong project management skills, capable of handling multiple priorities in a fast-paced environment.
  • Passion for apparel, fitness, and the active lifestyle space is strongly preferred.

Responsibilities

  • Oversee end-to-end marketing and creative operations, defining operational vision and long-term roadmap.
  • Set priorities and workflows connecting brand strategy to the creative pipeline.
  • Partner with the CMO and executive leadership to align marketing execution with business objectives.
  • Champion operational excellence and continuous improvement initiatives.
  • Lead change management and organizational transformation efforts.
  • Manage cross-functional timelines, resource allocation, and budget coordination for campaigns.
  • Establish accountability structures to ensure on-time, on-budget delivery.

Benefits

  • Health Insurance
  • Savings and Retirement Plan
  • Employee Assistance Program
  • Generous Vuori Discount & Industry Perks
  • Paid Time Off
  • Wellness & Fitness benefits
Full Job Description
Job Description

We are looking for a visionary Marketing and Creative Operations leader ready to help shape the next chapter of Vuori's story. As Senior Director of Marketing and Creative Ops, you will oversee the strategy, systems, and production engine that bring our brand to life across every channel and touchpoint. You will lead a talented team of marketers and creatives, building the processes and structure. This is a good opportunity to shape how a category-defining apparel brand tells its story, partnering closely with our CMO and executive team to ensure our creative output is as ambitious and disciplined as our growth.

What you'll get to do:
  • Serves as the operational backbone of the Marketing and Creative organization, responsible for driving end-to-end execution, cross-functional alignment, and organizational efficiency across all marketing and creative teams.

Strategic Leadership
  • Lead end-to-end marketing and creative operations to define and drive operational vision, structure, prioritization, and long-term roadmap.
  • Set priorities and workflows that connect brand strategy to the creative pipeline, from briefing and resourcing through review and delivery to execution across all commercial channels.
  • Partner with the CMO and executive leadership to align marketing execution with business objectives and marketing goals.
  • Champion operational excellence and continuous improvement.
  • Lead change management and organizational transformation.
  • Work closely with the CMO and Marketing Leadership Team to provide strategic, cohesive leadership across the marketing department.

Operations & Execution
  • Oversee end-to-end GTM, campaign, and seasonal execution, the Integrated Marketing process, and project management.
  • Build scalable systems, tools, and workflows that maximize efficiency.
  • Manage cross-functional timelines, milestone tracking, resource allocation, and budget coordination.
  • Establish accountability structures ensuring on-time, on-budget delivery.
  • Lead operational planning for seasonal and brand campaigns, partnerships, and product launches.
  • Ensure marketing, creative, and production ops run fluidly and seamlessly.

Cross-Functional Alignment
  • Serve as the primary connector between Marketing, Creative, Merchandising, Design, Sales, Retail, Wholesale, Production, and Leadership.
  • Work closely with P2M on milestone sequencing, timing, and purpose to create one end-to-end process.
  • Represent Marketing in key business and operational planning, GTM, and P2M to drive organizational strategy.
  • Ensure Marketing has a clear, strategic voice in all critical cross-functional meetings and business decisions to align and drive change management across the marketing organization.
  • Partner with International and regional teams for global alignment.

Team & People Leadership
  • Directly manage and develop the Marketing and Creative Operations teams.
  • Foster a high-performance culture built on accountability and collaboration.
  • Mentor team members and create career growth pathways.
  • Set team goals, manage performance, and build organizational capacity.
  • Partner with all Marketing, Creative, Production, and Studio leadership.


Qualifications

Who you are:
  • Bachelor's degree or equivalent years of experience preferred.
  • 12+ years of experience in marketing, creative, or brand ops leadership roles, including 7+ years in a management capacity.
  • Proven track record building and scaling creative operations or marketing operations functions within a fast-growing consumer brand.
  • Strong experience managing cross-functional teams spanning creative, marketing strategy, and production.
  • Deep understanding of GTM and integrated marketing across commercial channels.
  • Excellent leadership and people management skills, with experience building and developing high-performing teams.
  • Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
  • Passion for apparel, fitness, and the active lifestyle space strongly preferred.


Additional Information

Our investment in you:

At Vuori, we're proud to offer the following to our employees:
  • Health Insurance
  • Savings and Retirement Plan
  • Employee Assistance Program
  • Generous Vuori Discount & Industry Perks
  • Paid Time Off
  • Wellness & Fitness benefits

The salary range for this role is $197,500 per year - $250,000 per year. This role is bonus eligible.

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