ABOUT THE ROLEBuild and scale a repeatable, data-driven growth engine that drives pipeline and revenue across self-serve and sales-assisted channels, while establishing the foundational GTM systems, team, and positioning needed to take Glimpse from ~200 customers to category leadership in retail AI.
This role is less about "brand CMO" and more about owning growth + GTM architecture end-to-end-a critical hire for scaling post-product-market fit .
WHAT YOU'LL DO1. Scale a Data-Driven Demand Generation Function- Events: Take a functioning events program and manage it - expanding format, frequency, and geographic reach while maintaining strong pipeline ROI.
- Product Marketing: Own core messaging, positioning, and sales enablement. Translate complex back-office workflows into a sharp ROI narrative (recovering 3%+ of topline) that compresses sales cycles and improves win rates against the status quo.
- Content: Scale a content engine built on CPG-specific research, deduction benchmarks, and customer case studies - driving organic inbound pipeline and cementing Glimpse as the definitive voice on retail revenue leakage.
- Implement and maintain full-funnel GTM infrastructure - attribution modeling, CRM hygiene, funnel tracking, and campaign analytics - giving the CEO, Sales, and CS a single source of truth on marketing's contribution to revenue.
- Run a consistent operating cadence: weekly experiment reviews, monthly channel performance reporting, and quarterly pipeline forecasts that keep the team accountable to outcomes, not outputs.
2. Own Performance Marketing Channels End-to-End- Take direct ownership of all paid and performance channels - paid search, paid social, display, retargeting, and ABM - with full accountability for pipeline contribution, CAC, and payback periods.
- Build and run a rigorous experimentation engine: design weekly A/B tests across ads, landing pages, audiences, and offers; track win rates; and systematically scale what works.
- Architect the attribution and analytics infrastructure that gives you and the company clear, trustworthy data on channel ROI - moving spend decisions from intuition to evidence.
- Drive outbound-assisted inbound in close partnership with Sales: define ICP targeting, build ABM plays for Fortune 500 CPG accounts, and ensure paid programs are tightly integrated with the sales motion.
- Continuously identify and test new acquisition levers - including AI-driven tactics and emerging channels - to stay ahead of the curve.
3. Build and Lead a High-Performing Marketing Team- Recruit, develop, and retain a high-caliber team - including a Growth/Performance IC, Product Marketing Manager, Director of Community, and Content Associate - and set the bar for what great marketing talent looks like at Glimpse.
- Establish clear goals, ownership, and accountability for each direct report so that every team member knows what they own, what success looks like, and how their work connects to revenue.
- Coach and develop your team actively - through structured feedback, regular 1:1s, and stretch opportunities - so the function gets stronger as it scales.
- Operate as a player-coach early on: comfortable executing alongside your team while simultaneously building the systems and playbooks that make the work repeatable.
- Serve as an executive partner to Sales, Product, and CS - representing marketing's impact clearly to leadership and driving alignment on ICP, pipeline quality, and GTM strategy.
MUST HAVES- 5-7 years of experience in Growth
- Directing content efforts into digital scaling and managing inbound motion
- Scaling marketing to hire conversion
- Leverage data/AI to direct GTME's to improve leverage across function
NICE TO HAVES- (Preferred) Experience in or selling into CPG, food & beverage, health, or beauty industries
- (Preferred) Familiarity with deductions, trade finance, or retail supply chain workflows
- Comfortable in a fast-paced, 5 days a week in-person startup environment in NYC
Traits that do well here- High ownership: you don't just advise - you drive the work to completion.
- Systems thinking: you can reason about messy workflows and design something scalable, not one-off.
- Customer empathy + backbone: you listen deeply, then confidently set boundaries and callout tradeoffs.
- Fast learner: you ramp into new domains and tools quickly.
WHY JOIN GLIMPSEYou'll join a company that has found genuine product-market fit and is scaling fast - with the infrastructure, capital, and team to match. Your work will directly shape how hundreds of CPG brands run their back office. And you'll have real ownership: of your accounts, your outcomes, and the AM function itself as we build it from the ground up.
- Competitive salary with meaningful equity
- In-person team in NYC - high ownership, fast feedback loops
- Direct impact on a company growing at an exceptional pace
- A front-row seat to building the operating system for CPG brands
