We are seeking an accomplished and visionary Senior Director, Data Product & Platforms to lead the development and execution of our enterprise-wide Customer Data and Activation Platform strategy. This executive role owns the holistic lifecycle of first-party customer data across our data activation ecosystem-from governance and data quality to strategic audience segmentation, monetization, and activation. You will be responsible for defining the long-term vision for our audience data products and platforms (including CDP, Media, and Measurement systems), managing a portfolio of high-impact use cases, and leading organizational change to ensure our marketing efforts are truly data-driven and deliver maximum ROI. Responsibilities include, but are not limited to: Develop and Execute Data Strategy • Define a comprehensive data vision for the Customer Data Ecosystem and marketing platforms that aligns with organizational goals and competitive trends. • Translate strategic objectives into actionable plans for data activation and marketing technology. Governance and Compliance • Own the data governance framework for all first-party customer data, including defining core data standards and ensuring adherence to privacy regulations (GDPR, CCPA). • Implement risk management practices to safeguard data integrity and ethical use. Platform Roadmap & Portfolio Management • Oversee the marketing data ecosystem (CDP, Media, Measurement), managing the roadmap for data ingestion, ETL/ELT enhancements, and feature rollouts. • Lead cross-functional prioritization sessions and manage delivery pipelines (e.g., JIRA) with engineering teams to ensure timely execution and resource alignment. Innovation and Continuous Improvement • Research emerging data technologies and trends to maintain a cutting-edge marketing data ecosystem. • Drive adoption of innovative solutions that improve data quality, integration, and activation capabilities. Audience Strategy & Monetization • Define global audience segmentation strategies to optimize marketing performance. • Identify and execute opportunities for data monetization, leveraging first-party data assets to generate revenue and competitive advantage. Executive Communication & Influence • Serve as the primary advocate for marketing data initiatives, presenting vision, impact, and progress to executive leadership and key stakeholders. • Build consensus and secure buy-in for strategic priorities across the organization. Change Management & Adoption • Lead organizational change efforts to embed data-driven marketing practices and ensure successful platform adoption. • Promote transparency and information sharing to foster trust and alignment. Leadership & Team Development • Provide strong leadership for the data activation and operations function, including team growth and capability building. • Mentor and coach team members, fostering professional development and high performance. • Encourage collaboration across data teams (scientists, engineers, analysts) and business units (Marketing, Sales, Product). Qualifications • 8+ years of progressive experience in digital marketing, marketing technology, or data product management, with significant experience operating at a strategic leadership level. • Comprehensive understanding and strategic experience overseeing major Customer Data, Media, and Measurement Platforms (e.g., CDP like Segment/Tealium, DSPs, DMPs, Web Analytics, Ad Servers) and their complex integration across the marketing technology stack. • Technical Expertise and Data Literacy including a comprehensive understanding of data analysis techniques, data modeling, data visualization, and data quality. • Proficiency with analytical tools (SQL, BI tools) for guiding technical decisions. • Proven success in vision casting, developing and executing complex data strategies, managing a portfolio of projects, and driving organization-wide adoption of new systems. • Bachelor's degree in Computer Science, Engineering, or a related field (Master's degree preferred) or equivalent relevant executive experience. Additional Requirements • Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $195,000 - $235,000 (bonus & long-term incentive eligible). Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.