MyEyeDr

Sr. Director, Creative

MyEyeDr • $120K — $150K *
Vienna, VA 22182In-Person
Retail & Consumer Goods
11 - 15 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field, or relevant experience.
  • 14+ years of progressive experience in creative leadership roles.
  • Strong portfolio showcasing work across retail and brand experiences.
  • Experience designing for physical retail or experiential environments.
  • Demonstrated success leading multidisciplinary creative teams.
  • Expertise in brand strategy and integrated campaign development.
  • Excellent communication skills to influence senior stakeholders.
  • High organization and project management skills.

Responsibilities

  • Develop a holistic creative vision for retail and in-office branding.
  • Lead creative direction for integrated campaigns and physical experiences.
  • Oversee digital marketing, web, email, and social media content.
  • Ensure a cohesive and optimized digital brand experience for users.
  • Partner with teams to visually bring new features and campaigns to life.
  • Drive innovation in storytelling and experience design.
  • Manage physical brand environment presentations and signage systems.
  • Champion efficient workflows and best-in-class creative operations.
  • Track creative performance and optimize based on insights.

Benefits

  • Career development and training opportunities.
  • Comprehensive benefits package including medical and dental coverage.
  • Vision coverage and associate discounts on products.
  • 401(k) plan with competitive company match.
  • Accrue PTO and paid holidays from day one.
Full Job Description
Description
About the Role
The Senior Director role reports into Brand & Creative leadership and is responsible for executing and elevating the brand experience across retail and in-office environments.
This role oversees the creative strategy, development, and execution for our digital platforms, marketing campaigns, and development and execution for retail/office environments. The ideal candidate brings deep experience translating brand strategy into emotionally resonant, high-impact creative work that drives engagement, growth, and differentiation within physical brand environments.
This leader will manage and inspire a multidisciplinary creative team, ensuring creative excellence, operational efficiency, and cross-functional collaboration. They will partner closely with Retail Operations, Product, Communications, and Executive Leadership to deliver cohesive creative narratives that reflect our brand's purpose and promise.

This is a hybrid position with a minimum of two onsite days per week at our Vienna, VA or Raleigh, NC office.
You Will
  • Develop and articulate a holistic creative vision that brings our brand to life across retail and in-office environments.
  • Lead the creative direction for integrated campaigns, physical retail experiences, signage, in-office branding, and environmental design.
  • Oversee creative for digital marketing, web, email, social media, and multimedia content.
  • Ensure the digital brand experience is cohesive, accessible, and optimized for user engagement and conversion.
  • Partner with product and digital teams to bring new features, initiatives, and campaigns to life visually.


  • Ensure all creative output aligns with brand guidelines, business objectives, and customer insights.
  • Drive innovation in creative storytelling, visual identity, and experience design across retail and physical brand environments.
  • Lead creative development for retail and in-office brand environments, including signage systems, merchandising visuals, and environmental graphics.
  • Ensure the physical brand experience reflects MyEyeDr.'s positioning around Vision, Expert Care, and Style.
  • Partner with Brand & Creative leadership to ensure alignment with broader brand strategy.
  • Lead the creative vision for in-office environmental graphics, signage systems, workplace branding, and experiential installations.
  • Partner with Retail/Facilities teams to concept and execute retail office creative, including window displays, merchandising visuals, brand storytelling elements, and customer journey touchpoints.
  • Ensure brand consistency across physical spaces with scalable creative systems and standards.
  • Manage the full creative process from concept to delivery, ensuring quality, timelines, and budgets are met.
  • Champion efficient workflows, project prioritization, and best-in-class creative operations.
  • Track creative performance, using insights to optimize future work.
  • Ensure alignment with Brand & Creative leadership on priorities, creative standards, and execution.

About You
  • Bachelor's degree in Marketing, Business, or a related field; or the equivalent combination of education, experience & skills.
  • 14+ years of progressive experience in creative leadership roles within brand, marketing, and digital advertising environments.
  • Strong portfolio showcasing exceptional work across physical retail and physical brand experiences.
  • Experience designing creative for physical retail, offices, or experiential environments (e.g., signage, displays, environmental graphics).
  • Demonstrated success leading large, multidisciplinary creative teams.
  • Expertise in brand strategy, visual identity systems, and integrated campaign development.
  • Excellent communication and presentation skills with the ability to influence senior stakeholders.
  • Highly organized, with strong project management skills and a solutions-driven mindset.
  • Experience in a multi-location retail or workplace environment preferred.
  • Background in both agency and in-house settings preferred.
  • Familiarity with user experience principles, digital product development, and/or wayfinding systems preferred.
  • Experience with retail environmental design systems and brand standards preferred.


Grow with Us
  • Career Development and Training Opportunities
  • Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
  • Participate in our Vision coverage and associate discounts on our products
  • Participate in our 401(k) with competitive company match
  • Accrue PTO and paid holidays from day one

About MyEyeDr

MyEyeDr is a leading optometric service provider in the United States with over 600 locations in 25 states. The company offers comprehensive eye care services, including routine eye exams, contact lens fittings, and treatment of eye diseases. MyEyeDr also sells eyewear, including prescription glasses and sunglasses, and provides on-site lens manufacturing. The company was founded in 2001 and is headquartered in Jamison, Pennsylvania.
Learn more about MyEyeDr
Size
10,000 employees
Industry
Healthcare
Founded
2001
* Ladders Estimates

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