Berkshire Hathaway

Sr. Director, Brand Marketing

Berkshire Hathaway • $150K — $200K *
New York, NY 10025In-Person
Retail & Consumer Goods
8 - 10 years of experience
Reposted 2 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing or related field
  • 10+ years of marketing experience preferred
  • Ability to navigate complex enterprise environments
  • Experience in Advertising, Campaign Development, or Public Relations preferred
  • Familiarity with MAC applications preferred
  • Knowledge of Business Intelligence, SAP preferred
  • Willingness to travel approximately 30% of the time

Responsibilities

  • Assure a unique brand vision that emphasizes luxury, cultural relevance, and connection to consumers
  • Lead brand development and consumer engagement with a focus on cultural literacy and style
  • Plan and execute cohesive brand image initiatives across digital, PR, and social platforms
  • Partner with brand leadership to implement strategies and operational plans effectively
  • Oversee annual marketing budget planning and alignment with brand goals
  • Demonstrate media literacy to assess strategies and optimize performance across channels

Benefits

  • 30% associate discount on products across Famous Footwear and Caleres brands
  • Learning opportunities with access to 12,000+ online courses and education assistance
  • Health benefits and PTO starting from day one
  • 24/7 access to mental health support services
  • Relaxed dress code promoting authenticity
Full Job Description
Sr. Director, Brand Marketing- AllenEdmonds in New York, NY where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?
  • Assure: Assure a clear, differentiated brand and storytelling vision that reflects elevated luxury taste, cultural relevance, and style fluency, driving brand desire and consumer connection. Assure integrated, full-funnel marketing execution that aligns Momentum Marketing, media, content, and channels to move consumers seamlessly from awareness through conversion. Assure disciplined luxury brand stewardship by balancing brand integrity with performance, using data-informed judgment to guide optimization, social presence, and platform decisions without diluting distinctiveness. Assure strong leadership and alignment across the organization and partners, delivering consistent brand expression, effective budget stewardship, and high-quality execution across all consumer touchpoints.
  • Lead: Lead brand development, storytelling strategy, and consumer engagement planning, ensuring execution reflects strong cultural literacy, elevated taste, and style fluency. Drive deep consumer and brand research to identify engagement drivers, retention opportunities, and the effectiveness of all brand touchpoints. Lead agency and partner relationships across media, PR, brand, and social setting a high bar for both performance outcomes and brand expression.
  • Plan and execute: Plan and execute brand image initiatives, including marketing concepts, digital campaigns, PR, social, and customer engagement, leveraging best-in-class D2C capabilities. Ensure consistency across all consumer touchpoints, delivering a cohesive brand experience from first impression through conversion across digital, social, and retail environments.
  • Partner: Partner closely with brand leadership to articulate and implement brand platforms, consumer engagement strategies, visioning, and operating plans. Collaborate across product, brand marketing, and wholesale sales to deliver compelling trade show experiences, sell-in materials, and cohesive merchandising storytelling.
  • Oversee: Oversee annual marketing budget planning, strategy development, and performance tracking, aligning spend with current marketing realities and long-term brand ambitions. Maintain fluent, working knowledge across paid, owned, and earned channels without over-indexing on any single discipline; act as a taste-led orchestrator rather than a channel specialist. Identify opportunities that support brand growth and market expansion.
  • Demonstrate: Demonstrate performance media literacy, with the ability to evaluate strategy, interrogate KPIs, and guide partners toward brand-aligned optimization that balances effectiveness with efficiency.


Perks you will enjoy!
  • Our Shoe Discounts. No matter your style, we've got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
  • Career Development and Learning Opportunities. Sharpen your skills with our Learning Database of 12,000+ courses, LinkedIn Learning, upfront education assistance, and join us for our annual internal learning and networking events
  • Benefits that Start Day One. To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.com
  • Mental Wellness. Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
  • Relaxed Dress Code. At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style.


Qualifications that make you the perfect fit!
  • Bachelor's Degree in Marketing or Business related degree required
  • 10+ years Marketing experience preferred
  • Capable of navigating a complex enterprise environment; understands how to move work across multiple verticals (eCommerce, media buying, studio operations, etc.).
  • Advertising / Campaign Development / Public Relations experience preferred
  • MAC applications preferred
  • Business Intelligence, SAP preferred
  • Travel required, approx. 30%


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About Berkshire Hathaway

Duracell is the market leader in the professional channel. Our products provide innovative solutions in many facets for businesses, from emergency preparedness to increased productivity. Find out more about the history of our brand, get answers to frequently asked professional questions, and catch up on the latest news below.

Berkshire Hathaway Careers

Join the esteemed ranks of Berkshire Hathaway, a global leader known for its commitment to innovation, leadership, and professional excellence. At Berkshire Hathaway, we offer more than just job opportunities; we provide a platform for growth, learning, and significant career advancement.

Work You’ll Do

Embark on a career journey with Berkshire Hathaway, where we prioritize your professional development and personal growth. Our diverse team of experts is dedicated to fostering an environment of innovation and leadership, making us a powerhouse in various industries.

Explore a World of Opportunities

Whether you're seeking an internship, full-time employment, or leadership roles, Berkshire Hathaway has a position that will leverage your skills and ignite your passion. Our team is continuously growing, and we are always on the lookout for curious, driven, and creative individuals who are ready to lead and innovate.

Innovate and Lead

At Berkshire Hathaway, every team member is empowered to contribute to our culture of innovation. With a vast array of resources and a network of global professionals, our employees are equipped to drive change and lead industries forward.

Benefits and Culture

Choosing a career at Berkshire Hathaway means opting for a life of enriching experiences. We offer competitive benefits designed to support the health, well-being, and financial security of our employees and their families. Our inclusive culture encourages diversity and aims to create a welcoming environment for all team members.

Develop Your Skills Through Unmatched Training

We believe in nurturing talent through comprehensive training and development programs. From leadership workshops to skills training sessions, our employees receive the guidance necessary to excel. Our commitment to professional growth ensures that every employee has the opportunity to reach their full potential.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Berkshire Hathaway by searching our open positions that match your skills and interests. We are hiring across various disciplines and look forward to seeing how your expertise and ambitions align with our goals.

Stay Connected

Keep up to date with the latest career tips, industry insights, and company news by subscribing to our careers blog. Personalize your experience by signing up for job alert emails, tailored to your preferences, and discover the exciting and rewarding opportunities that await at Berkshire Hathaway.

Networking and Career Growth

At Berkshire Hathaway, networking and mentorship are key components of our employment strategy. Engage with leaders and peers through our professional networking events and gain insights that can help propel your career forward.

Interview and Resume Tips

Prepare for your future with Berkshire Hathaway by accessing our resources on successful interview techniques and effective resume writing. Our recruitment team is dedicated to helping you showcase your best self and secure a position that fits your career aspirations. Join Berkshire Hathaway today and be part of a team that values diversity, innovation, and leadership. Let us help you build a fulfilling career that aligns with your professional goals and personal values.
Learn more about Berkshire Hathaway
Market Cap
$673.2 billion
Industry
Business Services
Net Income
$42.5 billion
Founded
1839
Revenue
$245.5 billion
NASDAQ
BRK.A
* Ladders Estimates

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