Schwan Food Co

Sr Customer Marketing Manager - Retail Business

Schwan Food Co$107K — $178K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience
  • 8+ years in CPG, retail, customer marketing, category management, or sales planning
  • Strong strategic thinking and analytical skills
  • Effective communication abilities
  • Experience collaborating with sales and marketing teams

Responsibilities

  • Partner with customer sales teams to develop and execute growth strategies
  • Influence brand and marketing initiatives to align with customer opportunities
  • Act as the voice of the customer to identify opportunities and trends
  • Lead communication between Sales and Marketing for consistent execution
  • Create compelling sales tools and support commercial strategies
  • Facilitate innovation summits and strategic customer engagements
  • Build scalable processes and best practices for improved execution
  • Collaborate on enterprise initiatives to drive performance

Benefits

  • Comprehensive health benefits
  • Generous time off programs
  • Retirement and financial offerings
  • Eligibility for a 25% annual incentive bonus based on performance
  • Competitive Total Rewards package
Full Job Description

Are you passionate about connecting brand strategy to customer execution? We're looking for a strategic and collaborative leader to help shape commercial plans, influence enterprise strategy, and drive growth across key customer partnerships within a fast-paced CPG environment.

In this highly visible role, you'll partner closely with Sales, Marketing, and cross-functional teams to translate brand priorities into impactful customer strategies and winning execution plans. You'll serve as a trusted advisor to sales leadership, help strengthen customer readiness, and develop scalable tools and frameworks that drive business results.

What You Will Do:
  • Partner with customer sales teams to develop and execute growth strategies
  • Influence brand and marketing initiatives to align with customer needs and opportunities
  • Serve as the voice of the customer internally, identifying opportunities, risks, and marketplace trends
  • Lead communication and coordination across Sales and Marketing teams to ensure consistent execution
  • Develop compelling sales tools, storytelling, and commercialization support
  • Support innovation summits, line reviews, and strategic customer engagements
  • Build scalable processes, frameworks, and best practices to improve commercial execution
  • Collaborate cross-functionally to drive enterprise initiatives and business performance

What We Look For:
  • Bachelor's degree (or equivalent experience) and 8+ years of experience in CPG, retail, customer marketing, category management, or sales planning
  • Strong strategic thinking, analytical, and communication skills
  • Experience partnering with sales and marketing teams to drive growth
  • Ability to influence across functions and lead through collaboration


What We Offer:

The base salary range for this position is $107,000 to $178,000 annually, with eligibility for a 25% annual incentive bonus based on organizational performance. The range reflects factors such as experience, skills, education, certifications, and location, and starting salary may fall anywhere within the stated range.

Beyond base salary, we offer a competitive Total Rewards package designed to support your overall well-being, including comprehensive health benefits, time off programs, and retirement and financial offerings.

About Schwan Food Co

The Schwan Food Company is a privately held company that manufactures and markets frozen foods. The company sells frozen foods from home delivery trucks, in grocery store freezers, by mail, and to the food service industry. The company produces, markets, and distributes products developed under brands such as Red Baron, Freschetta, Tony's, Mrs. Smith's, Edwards, Pagoda Express, and Larry's. The company was founded in 1952 and is headquartered in Marshall, Minnesota.
Learn more about Schwan Food Co
Size
12,000 employees
Industry
Founded
1952

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