Mars Inc

Sr. Customer Development Manager

Mars Inc$100K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; advanced degree preferred.
  • 5-7 years of experience in customer management or commercial leadership within CPG or similar industries.
  • Experience managing large retail business plans and customer relationships.
  • Walmart customer management experience preferred; experience with other major retailers accepted.
  • Familiarity with eCommerce, customer marketing, or category management is advantageous.
  • Proficient in retailer and syndicated data platforms, preferably Walmart Luminate/Scintilla, Circana, or NielsenIQ.

Responsibilities

  • Develop and execute the Walmart customer strategy and annual business plan for growth and share improvement.
  • Build and enhance Walmart merchant relationships, serving as the primary contact for strategic discussions.
  • Lead integrated growth initiatives across all Walmart channels, reflecting on customer experience.
  • Translate brand priorities into customer-ready plans including pricing, promotions, and distribution strategies.
  • Manage revenue forecasting, trade investments, and financial commitments in collaboration with Finance.
  • Utilize performance data to identify growth opportunities and deliver customer recommendations.
  • Collaborate with cross-functional teams to drive a cohesive Walmart growth agenda.
  • Evaluate customer investment decisions addressing growth and profitability metrics.

Benefits

  • Work within a diverse team of over 150,000 associates.
  • Engage with a purpose-driven company focused on building a sustainable future.
  • Access to extensive learning and development resources including Mars University.
  • Receive a competitive salary and comprehensive benefits, including company bonuses.
Full Job Description
Job Description:

Sr Customer Development Manager

Bentonville, AR

This role is based in Bentonville, AR with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

The Sr. Customer Development Manager leads the development and execution of customer strategy and annual business planning for an assigned Mars Petcare portfolio at Walmart. This role owns the customer relationship and profitable growth agenda across Walmart's full omni ecosystem, including brick-and-mortar, pickup and delivery, and Walmart.com. The ideal candidate is a commercially strong customer leader who combines strategic thinking, financial discipline, omni-channel fluency and executional intensity. Walmart experience is strongly preferred; experience with other major omni-channel retailers and related capabilities in eCommerce, category or customer marketing will also be valued.

What are we looking for?
  • Bachelor's degree required; advanced degree preferred.
  • 5-7 years of direct customer management, account management or commercial leadership experience within CPG or a related consumer products industry.
  • Experience owning or supporting large retail customer business plans, customer relationships, financial performance and negotiations.
  • Walmart customer management experience strongly preferred; experience with another major mass, grocery, club or omni-channel retailer will also be considered.
  • Experience with eCommerce, customer marketing, category management, revenue growth management or omni-channel business leadership is a plus.
  • Experience with retailer and syndicated data platforms, including Walmart Luminate/Scintilla, Circana, NielsenIQ or comparable tools, is preferred.


What would be your key responsibilities?
  • Develop, lead and execute the Walmart customer strategy and annual business plan for the assigned portfolio, delivering profitable growth, share improvement and strong customer outcomes.
  • Own and strengthen assigned Walmart merchant relationships, serving as the primary Mars Petcare contact for strategic planning, business reviews, innovation discussions, line reviews and negotiations.
  • Lead integrated growth plans across stores, Walmart.com, pickup and delivery, ensuring recommendations reflect the total Walmart shopper experience.
  • Translate brand, portfolio and enterprise priorities into actionable customer plans across assortment, innovation, merchandising, price-pack architecture, promotion, retail media, digital shelf and availability.
  • Own gross and net revenue forecasting, trade investment management and delivery of financial commitments in partnership with Finance, Revenue Growth Management and Sales Planning.
  • Use retailer, syndicated, shopper and Mars performance data, including Walmart Luminate/Scintilla where available, to understand business drivers, identify growth opportunities and develop compelling customer recommendations.
  • Partner with Strategic Growth & Insights, Customer Marketing, Digital Commerce, Category, Supply Chain/CPFR, Finance and other cross-functional partners to deliver a cohesive Walmart growth agenda.
  • Evaluate opportunities and customer investment decisions through both growth and profitability lenses, balancing volume, share, margin, trade efficiency and long-term strategic value.
  • Maintain a forward-looking view of business performance, identifying risks, recommending interventions and ensuring disciplined follow-through against customer and financial commitments.
  • Operate with an enterprise mindset in a fast-paced, highly visible environment, creating alignment, escalating appropriately and driving action through cross-functional teams.


What can you expect from Mars?
  • Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.
  • Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.


Mars does not sponsor visas for this role.

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Founded
1911

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