Hertz Global Holdings, Inc

Sr. CRM Analyst (Strategy & Performance)

Hertz Global Holdings, Inc • $85K *
Atlanta, GA 30349In-Person
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, or related field
  • Minimum of 4 years in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy
  • Experience planning multi-channel campaigns (email, SMS, push, in-app)
  • Strong analytical skills for performance data interpretation
  • Experience with segmentation, audience strategy, A/B testing, and campaign measurement
  • Excellent project management and communication skills
  • Familiarity with marketing automation platforms (e.g., Adobe Journey Optimizer, Salesforce Marketing Cloud)

Responsibilities

  • Own the promotional CRM calendar and contact plan
  • Develop campaign briefs that outline objectives and audience
  • Partner with various departments to execute campaigns
  • Recommend strategies based on campaign performance and customer insights
  • Review and analyze performance of promotional campaigns
  • Build and maintain a promotional test-and-learn plan
  • Support segmentation and personalization initiatives

Benefits

  • Up to 40% off Hertz rentals
  • Paid Time Off
  • Medical, Dental & Vision options
  • 401(k) retirement plan with employer matching
  • Paid Parental Leave & Adoption Assistance
  • Employee Assistance Program
  • Educational Reimbursement & Discounts
  • Voluntary Insurance Programs
  • Employee perks & discounts on theme park tickets and gym memberships
Full Job Description
Job Description

The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.

This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.

This position starts at $85,000 commensurate of experience.

What You'll Do:
  • Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
  • Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
  • Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
  • Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
  • Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
  • Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
  • Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
  • Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
  • Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
  • Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
  • Promotional calendar delivered on time and aligned to approved business priorities
  • Promotional Email's engagement and revenue results
  • Improvement in conversion, revenue, engagement, and incremental performance
  • Strong test velocity and documented, actionable learnings
  • Clear campaign requirements that reduce rework and late changes
  • Effective management of contact cadence and customer experience
  • Emails sent on time and QA'd


What We're Looking For:
  • Bachelor's degree in marketing, business, or related field required
  • Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
  • Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
  • Strong analytical skills with the ability to turn performance data into clear recommendations
  • Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
  • Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
  • Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred


What You'll Get:
  • Up to 40% off the base rate of any standard Hertz Rental
  • Paid Time Off
  • Medical, Dental & Vision plan options
  • Retirement programs, including 401(k) employer matching
  • Paid Parental Leave & Adoption Assistance
  • Employee Assistance Program for employees & family
  • Educational Reimbursement & Discounts
  • Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
  • Perks & Discounts -Theme Park Tickets, Gym Discounts & more


About Hertz Global Holdings, Inc

Hertz is the largest worldwide airport general use car rental company with more than 1,700 airport locations in the U.S. and more than 1,300 airport locations internationally. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations,?Mobile Wi-Fi, and unique vehicles offered through the Adrenaline, Dream, Family,?Fun,?Green and Prestige Collections set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The company also owns Hertz Equipment Rental Corporation (HERC), one of the largest equipment rental businesses with more than 355 locations worldwide offering a diverse line of equipment and tools for rent and sale. HERC primarily serves the construction, industrial, oil, gas, entertainment and government sectors.

Hertz Global Holdings, Inc Careers

Join the dynamic team at Hertz Global Holdings, Inc, a global leader in the car rental industry, and drive your career forward with one of the most recognized companies worldwide. At Hertz, we offer more than just job opportunities; we provide a platform for professional growth and innovation in a workplace that values diversity and leadership.

Work You’ll Do

Embark on a career journey with Hertz Global Holdings, Inc, where you will be part of a team that champions digital transformation and leads with a forward-thinking approach in the mobility sector. Our employees are equipped with the skills to master complex challenges and leverage technology for streamlined solutions.

Innovate and Lead

At Hertz, innovation isn't just another buzzword—it's the backbone of our operations. Join us and contribute to initiatives that redefine industry standards and enhance customer experiences globally. With a focus on continuous improvement and technology-driven solutions, your work at Hertz will set new benchmarks in the industry.

Grow Your Career

Hertz believes in nurturing talent and providing our team with the education and tools they need to succeed. From leadership training programs to hands-on internship experiences, our commitment to professional development ensures that your career trajectory is always upward. With diverse job opportunities across various functions, Hertz empowers you to excel in your chosen field.

Be Part of Our Culture

Our company culture thrives on teamwork, diversity, and a commitment to excellence. At Hertz, you will work alongside industry experts who are enthusiastic about mentoring and sharing knowledge through robust networking and training programs. We celebrate different perspectives and encourage our team members to bring their unique insights to the table.

Benefits and Perks

Choosing a career at Hertz Global Holdings, Inc means opting for a path filled with rewarding experiences and comprehensive benefits. We value our employees’ well-being and offer competitive packages that include health, financial, and lifestyle benefits to ensure a balanced and fulfilling professional life.

Explore Job Opportunities

Whether you are looking for an internship, a full-time position, or a leadership role, Hertz offers a range of employment options to match your career aspirations. Enhance your resume through challenging projects, engage in high-impact strategies, and interview for roles that elevate your career to new heights.

Join Our Team

Ready to accelerate your career? Search open positions that align with your skills and interests on our Careers page. At Hertz, we are always on the lookout for passionate, curious, and solution-driven team players who are ready to drive the future of mobility.

Stay Connected

Keep up to date with the latest industry trends, career tips, and company news by subscribing to our Careers Blog. Personalize your experience by signing up for job alert emails tailored to your preferences and be the first to know about exciting and rewarding opportunities at Hertz Global Holdings, Inc.

Hertz Global Holdings, Inc—Where Careers Are Driven.

Learn more about Hertz Global Holdings, Inc
Size
23,000 employees
Market Cap
$4.8 billion
Industry
Transportation
Founded
1918
5 Year Trend
-3.6%
NASDAQ
HTZ
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Hertz Global Holdings, Inc

More Business Services Jobs

  • Vice President, Sales & Service
    $150K — $250K + $30K bonus + equity, medical, dental, vision, life, std/ltd *
    Southern Dock Products / DuraServ
    Memphis, TN 38109 (Shelby County)
    Reposted 2 days ago
  • Vice President, Sales & Service
    $150K — $250K + $30K bonus + equity, medical, dental, vision, life, std/ltd, auto allowance, *
    Just Rite Equipment / DuraServ
    South Windsor, CT 06074 (Capitol County)
    Reposted 2 days ago
  • Vice President, Service & Sales
    $200K — $500K++ $30K bonus + equity, medical, dental, vision, life, std/ltd, auto allowance, *
    Casco Dock & Door / DuraServ
    West Sacramento, CA 95691 (Yolo County)
    Reposted 2 days ago
  • Director of Business Development
    $130K — $150K *
    Warren Whitney
    Richmond, VA 23226 (Henrico County)
    1 week ago
  • Risk Manager
    $130K — $140K *
    Cal State Long Beach
    Long Beach, CA 90802 (Los Angeles County)
    1 week ago

Find similar Sr. CRM Analyst (Strategy & Performance) jobs:

NationwideAtlanta, GA