Zeta Global

Sr. Copywriter

Zeta Global$90K — $120K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-6 years of marketing copywriting experience in SaaS, B2B tech, or martech industries.
  • Agency experience as a traditional Ad Copywriter is beneficial.
  • A strong portfolio showcasing a variety of marketing copy styles.
  • Ability to simplify complex technical concepts into relatable messaging.
  • Familiarity with SEO, CRO, and performance marketing tactics is a plus.
  • Exceptional attention to detail and an innovative, self-motivated attitude.

Responsibilities

  • Write conversion-focused copy for digital marketing and sales materials.
  • Ask targeted questions to ensure messaging aligns with company goals.
  • Conceptualize themes for events and brand campaigns.
  • Translate complex marketing technology into engaging, understandable copy.
  • Collaborate with designers and marketers to create cohesive campaigns.
  • Optimize copy using A/B testing and performance analytics.
  • Help develop and maintain a consistent brand voice across all platforms.
  • Monitor industry trends and competitor messaging to keep content relevant.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee equity opportunities
  • Discounts, virtual wellness classes, and pet insurance
  • Flexible working environment and career development opportunities.
Full Job Description
About the Role- Marketing Copywriter (Mid to Senior-Level) Creative Marketing Team:
Are you a creative storyteller with a knack for writing compelling marketing copy?
Do you thrive in a fast-paced, data-driven environment where words drive action?
Would you like to grow into the role of a seasoned Senior Copywriter?

We are seeking a Mid-to-Senior Level Marketing Copywriter to join our small but growing Creative Marketing team and help craft messaging that captivates audiences, converts into demo requests and sales, and elevates our brand awareness and industry credibility.

As an in-house Creative Team, we mostly work on B2B marketing communications for purposes such as, but not limited to: Brand Campaigns, Events Signage, Marketing Emails, Display Ads, Internal and External Newsletters, Hype Videos, Sales Presentations, Social Media Marketing Content (both Organic and Paid), Naming exercises for internal initiatives, Webinar Landing Pages, Company Website copy updates, and more.

In this role, you'll collaborate with Designers, Strategists, and Marketing Leaders to create persuasive, on-brand messaging that fuels growth; while reporting directly to our Associate Creative Director with plenty of access to our team's Executive Creative Director.

What You'll Do
  • Write clear, compelling, and conversion-focused copy for digital marketing campaigns, sales collateral, and ad creatives.
  • Ask the right questions to ensure your assignments are on-point with the appropriate objectives that serve the aspirations of the company.
  • Ideate on everything from Event Themes to Brand Campaigns.
  • Translate complex martech concepts into digestible, engaging messaging that resonates with our target audiences.
  • Partner with Designers, Growth Marketers, and Brand Strategists to develop cohesive campaigns.
  • Optimize copy for performance, leveraging A/B testing and analytics to refine messaging strategies.
  • Contribute to brand voice development, ensuring consistency across all touchpoints.
  • Stay ahead of industry trends and competitor messaging to keep our content fresh and impactful.


What We're Looking For
  • 3-6 years of experience in traditional advertising/marketing copywriting,
    within SaaS, B2B tech, or martech industries. *Not mandatory, but helpful!
  • Equally helpful would be a traditional Ad Copywriter with Agency Experience
  • Strong [advertising] portfolio showcasing a range of marketing copy, from short-form ads to long-form thought leadership.
  • Ability to distill technical concepts into interesting, audience-friendly copy.
  • Experience with SEO, CRO, and performance marketing tactics is not mandatory, but a nice-to-have.
  • Unparalleled attention to detail, other-worldly creativity, and a self-starter mentality so that you can take direction and run with it.


Why Join Us?
  • Become part of a dynamic marketing team within a publicly traded, AI-powered martech company.
  • Work on diverse projects that challenge the status quo and inspire excitement.
  • Collaborate with top-tier creative and marketing minds in an innovative, high-energy environment.
  • Competitive Salary, Comprehensive Benefits, Flexible Time Off, and Career Growth Opportunities.


BENEFITS & PERKS
  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!


SALARY RANGE

The salary range for this role is $90,000 - $120,000.00, depending on location and experience.

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

#LI-RP1

About Zeta Global

Zeta Global is a data-driven marketing technology company that combines the power of artificial intelligence with the scale of data, applying insights from over 2.4 billion user profiles to generate business outcomes. Zeta Global?s products and services include programmatic media buying, email marketing, CRM, data and analytics, and marketing automation. The company serves a wide range of industries, including financial services, insurance, automotive, telecommunications, retail, publishing, and travel. Zeta Global has offices in North America, Europe, and Asia-Pacific.
Learn more about Zeta Global
Size
1,300 employees
Market Cap
$1.7 billion
Industry
Founded
2007
NASDAQ

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